Mobile Electronics Magazine - June 2020

Page 14

 What’s Happening

Summer Sales Skyrocket in the Wake of COVID-19 While businesses have struggled throughout the pandemic, many are now thriving as some areas begin to reopen. Retailers discuss this boom in sales, and how long it might continue. WORDS BY ROSA SOPHIA

During the spread of Coronavirus, businesses continue taking precautions to protect staff and clients. Local response varies across the nation. Out of 75 retailers surveyed recently by Mobile Electronics magazine, 53 percent (40 businesses) have said they remained open despite the COVID-19 pandemic. Twenty percent closed but recently reopened, while a small percentage of businesses— about 15 percent—remain closed as of this writing.

14  Mobile Electronics June 2020

Mitch Schaffer of Mobile Edge in Lehighton, Pa. said his business was shut down for a little over two months because Pennsylvania closed all non-essential businesses. “We may have been able to justify staying open because we did Intoxalock installations, but it made more sense to shut down just for the safety of our employees,” Schaffer said, adding that acquiring financial funding through small business programs was a bit of a challenge. “For those of us who had to shut

down, that money was a real lifeline.” During the second round of funding, Schaffer said Mobile Edge received financial help to alleviate the burden. The store reopened on May 22. During the shutdown, Schaffer said the shop was active on Facebook, but not as much as it could have been. “We reached out to scheduled clients and made them aware that the moment we reopened, we’d call them in the order they were

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