Mobile Electronics Magazine - January 2020

 hot sellers

Meeting Clients’ Needs Retailers continue to demonstrate value, offer extended warranties and explain safety features in order to meet the needs of customers.

Directed DB3 Databus All Interface Module

Submitted by: Keith Price, Tint World, Lead

Installer, Cary, NC Main Selling Features: “This product works on 90

percent of vehicles on the road today.”

Alpine iLX-W650 Digital Multimedia Receiver

Main Selling Features: “It is Android Auto/ Apple CarPlay compatible.”

Primary Objection: Price.

How to Overcome: “I remind customers that hands-free is an important safety feature for busy life on the road.”

Sony XAV-AX5000 CarPlay / Android Auto

Submitted by: Carlos Ramirez, NVS Audio, Roselle, NJ Main Selling Features: “This product has an OEM look and feel and works well on both bikes and cars.”

Primary Objection: Additional parts required and labor cost to install.

How to Overcome: “We do a live in-car demo with the customer’s phone.”

22 Mobile Electronics January 2020