What’s Happening
is the time to think about planning for future emergencies,” he said, adding that while no one wants to think something bad might happen, it’s still important to be prepared for it. “Make sure you have a one, two or three-month shut-down plan with money set aside,” he added. “I applaud those who have more solid plans in place.” Beckman said he thinks his shop is in a good position to be able to handle what’s ahead. “Ignition interlocks make us an essential business,” he said. “I’ve already told my employees I’m paying them for six months, even if I do zero business. The money we make, we reinvest into the business. We haven’t been wasteful with spending.” Beckman said he’s also been working toward having at least six months of finances set aside so there’s a backup in case an emergency happens. “I haven’t gotten there yet, but I still think we’re well-suited to be able to deal with this
18 Mobile Electronics April 2020
based on how we’ve handled the business.” He added that if he’s not making any money, he will call banks and lenders to put off personal bills, too. Keenan said now is the time to apply for the Small Business Administration’s COVID-19 economic injury loan. “Right before this, my business started applying for an SBA loan without knowing any of this would happen. I am glad we got a head start. The system is inundated with requests.” He added that businesses should apply for this loan right away, and continue seeking out resources to stay informed during the spread of Coronavirus.
Staying Connected and Providing Mutual Support Most importantly, industry professionals should stay productive, Keenan said. “As much as you may want to sit back on the couch and drink, it’s not the time,” he added. “Get your body moving. We’re all
at home now. If you’re not into exercise, you leaving the house on a daily basis was probably more exercise than you’re getting now. Do something to make up for that lost movement.” Keenan also recommended eating well, meditating and maintaining stress. “Look up Dr. Joe Dispenza,” he said. “He talks a lot about meditation and what it will do for a person.” Keenan noted that during stressful situations, the immune system is weakened. “The more stress you take on, the worse you eat, the more you sit around—the higher the risk you could catch something, even a common cold.” Although things are difficult, retailers agreed staying productive and trying to be positive is the best way to move forward. “We all work a lot of hours,” Blau said. “There are days and weeks that seem to never end, especially if you’re short-staffed. Spend time with your family, too. It’s important. Take some extra days and be with them.”