real world RETAIL
AZ Motor Trendz’s product mix meets the needs of a unique work and play clientele. WORDS BY ROSA SOPHIA
In Peoria, Ariz. in 2007, Randy Flora decided it was time to open his own shop after starting a business in his home garage. “I got tired of working out of my house, so I decided it was time to try to open a car audio shop. We did it and here we are 12 years later,” he said, adding that he started with a business partner but became full owner in 2010. Currently, the bay can hold about four cars. The shop has a lift, a small woodworking area and a tire machine area. All employees are cross-trained to work with customers and answer phones, as well. “Both of my main guys can do audio, video and suspension work,” Flora added. “I have one guy who does tires, mostly. In Arizona, the big market is trucks. If I expanded, I would add another lift and probably go after dealership work, which is tough, but that way we could ensure we always have vehicles.” Continued training for team members and increased staff tenure has helped contribute to recent accomplishments, too. “The longer they’re here, the more they absorb. There’s just less pressure on me, and I don’t have to be the main salesperson,” Flora said.
34 Mobile Electronics October 2019
