Mobile Electronics Magazine - July 2019

Page 24

 retail news

Layfette Custom Automotive Hosts Second Alpine XPerience Event Layfette Custom Automotive, based out of Layfette, Louisiana, recently hosted its second Alpine XPerience event, a continuation from the first event. XPerience also helped rake in over $10,000 in sales despite inclement weather. The first one was held in February, and this one was held the Friday before Father’s Day. As for Layfette Custom Automotive itself, the business has been open since 2005, and shop manager Shane Douet has been with the business for eight years.

24  Mobile Electronics July 2019

An Alpine representative originally reached out to the shop about hosting these events, noting that the purpose was to raise awareness of the product, specifically the X product line. The shop was up to the task. “Generally, we’ll have multiple people from Alpine, our sales rep and another sales rep as well,” Douet said. “We had one of their demo vehicles. They have a few type X XPerience vehicles across the country that they bring out for these events. They


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Mobile Electronics Magazine - July 2019 by Mobile Electronics - Issuu