real world retail
d o o G r e t a The Gre
By catering to client needs through strong customer service and product diversification, Tunes-N-Tint has become a Top 50 Retailer and hot spot in its home of Lakeland, Florida. WORDS BY TED GOSLIN
P
eople are motivated by many things in life. Money, family and career ambition are among them. A chief ideal among many is to do the right thing. It’s not always clear what that is, but for the most part, it’s widely understood that doing the right thing usually requires doing something for others. Often, it’s a favor. For those who believe in principles like honor, dignity and integrity, any favor
32 Mobile Electronics September 2017
given is one returned, to keep balance in the world. Joe Cassity, owner of Tunes-N-Tint in Lakeland, Fla., believes in these principles and uses them daily to cater to the needs of customers. Whether that entails going above and beyond to help a customer in a stressful situation or by adding window tinting or specialty lighting to his business, Cassity reaps the rewards of his ever-expanding offerings through his growing list of return customers. “We’re in the customer service
business, we just happen to sell X. Whether that be car audio, leather or window tint, at the end of the day customers come to us because of the experience, not the product,” Cassity said. “The most important person who comes into the store is the customer.” It’s no wonder Cassity developed such a strong affinity for helping his customers considering his background working for so many companies that didn’t carry as strong an opinion on the subject. “From a very young age, the car stereo bug