real world retail
Live From Rockville
“The best thing we use is Facebook Live. People comment about that every day. I use my own personal Facebook and tag my shop in it. I have more friends than my shop has followers. My friends see it, it’s just this thing.
34 Mobile Electronics June 2017
“I have this whole character created to get things done. That’s probably what most people know me for in this industry, going live with these videos. Sometimes it’s just me walking through the install bay. It’s been the biggest help ever. “I was inspired by Brian Piper. He was doing live videos of just fabrication. I don’t think that a client needs to see that. People don’t need to see our secrets. The best way I can describe it is as a reality show with snippets of our day. Each video is three to five minutes to show what we’re doing. It makes people go crazy and ask a lot of questions. We get a lot of phone calls. “The main speed bump was the first time I did it I was just standing around, not really saying or doing anything. I was just standing there like an idiot trying to make something to talk about. It was stupid but I kept doing it. Once we figured out what content was, it took off.”