real world retail
The installation bay can house up to nine cars at a time with a 16-foot-high door and the ability to fit 30-foot-long boats, which the shop works on along with its wide array of other vehicles.
Best In Show Best In Show
“The best marketing experience that comes to mind besides Google, social media, networking and paid ads would be a new factory car show we decided to do last minute (literally four to five days before the show started). We heard about it last minute and decided to pay for a booth. We then realized we needed a demo vehicle and borrowed one of our head tech’s personal trucks and rebuilt the entire install in a 48-hour straight shot. “We were completing not only the booth set-up but finishing the install on-site the night before the show opened to the public. It turned out to be the best show we have done and brought in a ton of business to the store. “The initial goals were to retain business as well as gain notoriety from being at a huge public event. Moving forward, we have prepared ourselves to plan a lot better for this event as we have continued to participate every year since.”
38 Mobile Electronics February 2017