what’s happening we get could easily be answered by using our TM tried-and-true DD Box system." TM The DD Box system has been developed over several years of subwoofer and enclosure design, according to the company. One of the major things that the enclosure design system different from what other TM manufacturers offer is that they started off by engineering a highefficiency type of ported enclosure, then they set about engineering their subwoofers to optimize the box energy. TM "This order of design is the reverse of most TM manufacturers' TS The event will take place at the Indianapolis parameter driven, Convention Center, April 9 through 11, 2017, the speaker then box, design same venue as past years. approach. Our subwoofer designs are intended to said Steve Witt, president and Chief handle much more than 1w so we keep Technology Executive at American Road the moving mass low, energy high and Products. The ARP Dealer Training will add a suspension with high restoring TM focus on why a retailer should sell active force to help control cone motion. This safety products, how to sell omniDRIVE means that our subs will not have to rely and what to sell that is relevant to both on the box for their loading," Doyle said. commercial and consumer customers, "The DD Box training will explain why according to Witt. our no-nonsense approach to enclosure design works in real world applications Ease of Installation allowing installers to consistently Finding the balance between and efficiently design great sounding installation knowledge and product subwoofer enclosures. We will also be TM knowledge for installation techs is a expanding on the basic DD Box system to strong focus for DDTMAudio this year as help designers tailor enclosures to their they offer a tech vs. product session. customer's specific needs." "Our goal with the training we’ve Also looking to simplify the installation developed is to demystify the dark art process is Metra, who's staff will of subwoofer enclosure design for DD provide basic install and programming Audio's products. Our customer service techniques to be performed with their department receives several requests popular products. Those products will daily for subwoofer enclosure design include the AX line with built-in SWC assistance," said Kevin Doyle, service, and the ADBOX line. "We will be going TM sales and support representative for DD into detail the functionality of our Axxess Audio. "These requests not only come App and PC updater program," said from inexperienced end users but from Stephanie Carver Axxess Technology seasoned dealers and installers as well. Specialist and Trainer. "For the AX-DSP Many of the enclosure design questions and turbo touch kits, I will be going over
the features of both of these products in our trainings. As well as the mobile app for the AX-DSP." The company believes that retailers will leave the training with a better understanding of new products released for the year and get insight on how to easily install and initialize their products. "They will benefit by being able to easier sell these products to their customers by being knowledgeable with the specifics of TM each product that will be discussed in the training," Carver added.
Enhancing The Customer Experience Crafting an effective product training relies on several factors, including how to teach retailers about maximizing the information their customers get from each interaction. Alpine Electronics is planning to address this issue by discussing premium solutions for various types of customers with targeted lifestyles. The company's main product focus will be its wireless Apple CarPlay head unit, the iLX-107 with 7-inch touch screen. The device, which debuted at the 2017 CES, is the only one of its kind currently on the market,TMwhich uses WiFi to connect smartphones to the head unit. Given the popularity of the item and the opportunity retailers have to maximize its sales potential, Alpine has directed its training focus towards showcasing ways to best highlight the product, its features and the broader concept of sound imaging. To highlight the sound imaging concept, the company will also be showcasing its new premium X-series speakers, amplifiers and subwoofers. The training will also focus on educating specialists about Alpine's sound philosophy (“Alpine ID”) and how to maximize the listening experience with regard to sound imaging. "Our 2017 lineup has fresh new products with increased profitability, TM and features which are what the 12-volt specialists have requested. We’re covering a wider variety of product type for various lifestyles," said Steve Piceno, product marketing supervisor of Alpine Electronics. "Specialists will be able to apply their expertise in these areas to
16 Mobile Electronics April 2017 TM