Mobile Electronics Magazine December 2016

Page 36

 behind the scenes

The group works closely together so sales, order desk and technical are all on the same page.

Ahead of the Game By jumping onto a product category well before the competition, Rydeen Mobile Electronics is emerging as a leader in the safety market, much to the elation of its customers. WORDS BY JAMIE SORCHER

As the mobile electronics industry evolves, 12-volt manufacturers and retailers are constantly addressing the product categories that are most effective, those that are underperforming, and most importantly, the ones which represent where the business is headed. None of that is lost on Bob Goodman, Director of Sales and Marketing, for Torrance, Calif.-based Rydeen Mobile Electronics, an aftermarket manufacturer that counts vehicle safety and convenience products among its core Bob Goodman, Director of Sales and competencies. Marketing, Rydeen Mobile Electronics “One of the challenges the 12-volt

36  Mobile Electronics  December 2016

industry is facing is that we’re getting away from speakers and amplifiers, something we’ve been doing for 40-plus years,” Goodman said. “These days, the challenges of driver safety are becoming far more critical. If you make a mistake on the road or while driving, you could lose lives. If someone’s radio doesn’t work correctly, no one dies. It’s important that we get this right the first time—not the second time.” Goodman, who considers himself an ambassador of sorts for the vehicle safety category, is trying to get the word out about its importance—not just to retailers, but to the industry as a whole. He may have more of a chance to do that, now that he’s been recently elected to the Vehicle Technology Division board of the Consumer Technology Association (CTA). Its key initiatives are to raise consumer awareness of automotive technologies and installation, and to serve as a leading voice on safe driving and vehicle-related legislative and regulatory issues. “The challenge for us as a manufac