Mobile Electronics Magazine April 2016

Page 42

 behind the scenes

MORE THAN A BRAND Rooted in both car audio manufacturing and competition, high-end 12-volt brand PowerBass is geared towards educating its dealers, as well as protecting them by keeping an eye out for those who would undermine its sales policies. WORDS BY BILL BRAUN

42  Mobile Electronics  April 2016

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efining PowerBass is a particularly interesting exercise. The reason lies in the fact that PowerBass is more than your standard 12-volt manufacturer. PowerBass is the parent company of Image Dynamics (ID)—a storied, high-end car audio company with deep roots in as much retail as competition car audio. The old timers of the industry will remember ID for making some of the first car audio compression horns, the IDQ, and IDMAX subwoofers.