Digital Marketing For Educational Service

Introduction Challenges Faced by Educational Businesses

Table of Content

Our Approach

Our Services

Case Studies

Why Choose Us Contact Information

Call to Action

Connecting your brand to the digital world

INTRODUCTION

MOAR Digital 360 is an established Digital Marketing specialist with 12+ years of experience.

Our performance marketing company is driven by expert marketers and developers dedicated to connecting your brand with your ideal customers. Built for speed and efficiency, we stay ahead of the game, delivering tailored solutions to meet the everevolving needs of today's consumers.

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Challenges faced by educational businesses when it comes to marketing

Limited budget:

A National Center for Education Statistics study found that public school spending on marketing and advertising increased by 73% between 2006-07 and 2013-14.

The same study found that private school spending on marketing and advertising activities increased by 49% during the same period.

Competition:

According to the National Center for Education Statistics, the number of public charter schools in the United States increased from 1,517 in 1999-2000 to 7,500 in 2019-20, indicating a significant increase in competition for educational businesses. The same study found that private schools in the United States decreased from 33,366 in 1999-2000 to 24,596 in 2017-18, suggesting that competition among private schools has intensified.

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Targeting the right audience:

According to a survey by Education Week, 80% of school district leaders need help communicating with parents effectively.

Keeping up with technology:

A survey by EdTech Digest found that 90% of educators believe that technology has a positive impact on student outcomes, indicating the importance of keeping up with the latest trends and tools in education.

Limited resources:

According to a survey by the National School Public Relations Association, 75% of school districts have no dedicated marketing or public relations staff, indicating a lack of resources for marketing efforts.

Compliance and regulation:

The Federal Trade Commission regulates advertising for educational institutions and requires them to make certain disclosures to consumers. Noncompliance can result in significant penalties, making it essential for scholarly businesses to consider their marketing strategies carefully.

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In general, a company's approach to digital marketing should be based on the specific goals and needs of the business, as well as the characteristics of its target audience. That being said, there are some common strategies and techniques that many digital marketing companies employ, such as:

Research and analysis: Before developing a digital marketing strategy, it's essential to conduct research and analysis to identify the target audience, understand their needs and interests, and analyze the competition.

This data can inform the development of a customized strategy that meets the business's needs.

Search engine optimization (SEO): SEO is optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords and phrases. This can include keyword research, on-page optimization, link building, and other techniques to improve visibility and drive organic traffic to the website.

Content marketing: Content marketing involves creating and distributing high-quality, valuable content that attracts and engages the target audience. This can include blog posts, videos, infographics, whitepapers, and other types of content that address the needs and interests of the target audience.

Social media marketing: Social media platforms can be powerful tools for building brand awareness, engaging with customers, and driving traffic to a website. Social media marketing can involve creating and sharing content on social media platforms and paid advertising campaigns targeting specific demographics or interests.

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Email marketing: Email marketing involves sending targeted, personalized messages to subscribers to build relationships and drive conversions. This can include newsletters, promotional emails, and other types of messages tailored to the interests and needs of the target audience.

A practical digital marketing approach should be strategic, data-driven, and focused on delivering measurable results that align with the business's goals and objectives.

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We cannot highlight our company's unique strategies or techniques. However, We can provide some general ideas on unique strategies that can be used to help clients achieve their marketing goals:

Personalization: Personalization involves tailoring marketing efforts to individual customers' specific needs and interests. This can include creating targeted content based on demographic data, past behavior, or other factors. Personalization can help improve customer engagement and drive conversions by delivering relevant messages that resonate with the target audience.

Influencer marketing: Influencer marketing involves partnering with individuals with large social media followings or other forms of influence to promote a product or service. This can help businesses reach new audiences and build trust with customers by leveraging the credibility and authenticity of influencers. User-generated content encourages customers to create and share content related to a product or service. This can include reviews, testimonials, social media posts, and other types of content. User-generated content can help businesses build social proof and engage with customers more authentically and meaningfully.

Voice search optimization: With the growing popularity of voice assistants such as Amazon Alexa and Google Home, optimizing content for voice search can be a unique strategy for reaching customers searching for information or products using voice commands. This can include optimizing content for long-tail keywords and natural language queries.

Overall, the key to a successful digital marketing strategy is to identify unique approaches that align with the goals and needs of the business, and to continually test and refine these approaches based on data and feedback from customers.

Augmented Reality (AR) and Virtual Reality (VR): AR and VR technologies can create immersive experiences that allow customers to interact with products or services more engagingly and memorably. AR and VR can showcase products in a virtual environment, demonstrate features, or provide training and educational resources. www.moardigital360.com

Search Engine Optimization (SEO): SEO involves optimizing a website to improve its visibility in search engine results pages (SERPs) for relevant keywords and phrases. SEO can include on-page optimization, link building, keyword research, and other techniques to improve a website's ranking and drive organic traffic.

Pay-per-Click (PPC) Advertising: PPC advertising involves paying for each click on an ad appearing on search engine results pages or other online platforms. This can include Google Ads, Facebook Ads, and other media. PPC advertising can be an effective way to drive targeted traffic to a website and increase conversions.

Social Media Marketing: Social media marketing involves using social media platforms such as Facebook, Twitter, Instagram, and LinkedIn to build brand awareness, engage with customers, and drive traffic to a website. Social media marketing can include creating and sharing content, paid advertising campaigns, and influencer partnerships.

Social Media Marketing: Social media marketing involves using social media platforms such as Facebook, Twitter, Instagram, and LinkedIn to build brand awareness, engage with customers, and drive traffic to a website. Social media marketing can include creating and sharing content, paid advertising campaigns, and influencer partnerships.

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How each service can benefit educational businesses

Search Engine Optimization (SEO): SEO can benefit educational businesses by helping to increase their visibility and ranking on search engine results pages. By optimizing their website and content for relevant keywords and phrases, scholarly businesses can attract more traffic and improve their chances of reaching their target audience.

Pay-per-Click (PPC) Advertising: PPC advertising can benefit educational businesses by helping them to reach their target audience more effectively. Using targeted keywords and demographics, scholarly companies can drive more qualified traffic to their website and increase their chances of generating leads and conversions.

Social Media Marketing: Social media marketing can benefit educational businesses by helping them to build brand awareness, engage with their audience, and drive traffic to their website. Scholarly businesses can use social media to share relevant content, promote their services, and interact with students and parents.

Content Marketing: Content marketing can benefit educational businesses by helping them to establish thought leadership, build brand awareness, and drive traffic to their website. Scholarly businesses can attract and engage with their target audience by creating and sharing valuable content such as blog posts, infographics, and videos.

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Email Marketing: Email marketing can benefit educational businesses by helping them to build relationships with students and parents, promote their services, and drive conversions. By sending targeted and personalized messages to subscribers, educational businesses can increase engagement and loyalty among their audience.

Online Reputation Management: Online reputation management can benefit educational businesses by helping them to monitor and manage their online reputation. By tracking and responding to online reviews and mentions, scholarly companies can address negative feedback and build a positive online image that attracts students and parents.

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Here are some examples of successful digital marketing campaigns executed for other educational businesses:

School's Digital Marketing Campaign for Admissions: The ABC school is a private for-profit university that offers online and on-campus courses. Their digital marketing campaign involved creating targeted Google

Adwords ads and landing pages tailored to their target audience's interests and needs. The campaign was successful in increasing their admissions by over 40%.

School's Social Media Marketing Campaign: The ABC school is a leading online education provider. Their social media marketing campaign involved engaging and informative posts showcasing their courses and student success stories. The campaign was successful in increasing their social media following and student signups. College's Marketing Campaign: ABC University is a private research university that offers online and oncampus courses. Their content marketing campaign involved creating informative and engaging blog posts, videos, and webinars that provided insights into the admissions process, the benefits of attending BIHER, and more. The campaign was successful in increasing their website traffic and applications. www.moardigital360.com

As a best digital marketing company in India, we specialize in helping businesses and brands achieve their growth goals online by reaching their target audience. Our specialized services have a proven track record of success in digital marketing and more. With a team of experts

who have the skills and experience to deliver effective digital marketing strategies, we can help you become the best digital marketing company in India by achieving your online growth goals. Let us be your partner in success.

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