at th e m ovi e s Wr it te n by J er r y R ice Photo by G a br iel Luis Acost a
Rooms That are Anything But Standard
Rooms That are Anything But Standard
Service You Can Rely On
Service You Can Rely On Events that Exceed Expectations Ultrastar University village 10
• $6 million renovation recently completed
Clearly defined U
ltraStar Cinemas’ University Village theater is entering the digital age, and more than just movie fans will be the beneficiaries. the company is installing DlP cinema projectors by industry leader texas Instruments in all 10 of the theater’s auditoriums, at a cost of $65,000 for each one. the old 35mm projectors in two of the auditoriums were replaced in May in time for the premiere of Disney Pixar’s “Up,” which was presented in 3D. the difference is a sight to see. “Digital pictures are crisp and clean,” said Damon rubio, UltraStar’s vp of operations. “there are no scratches, there’s no dirt, it’s always in focus and never out of frame. all of the problems that plague 35mm go away with digital.” there’s another plus with the new projection system. It allows the
• Ideal location adjacent to convention center and pedestrian mall • 292 guestrooms including 23 suites featuring feather-top mattresses and a wealth of other luxurious touches
presentation of live events, such as • Concierge Floor & Lounge concerts and sporting events, and • In-room high-speed internet access even opera. • Full-service Business Center $6 million “la Boheme” from teatro •real Madridrenovation recently completed • Olio to Ristorante featuring Northern • Ideal location adjacent convention center andItalian pedestrian mall was recently presented in high definition favorites a California twistfeather-top mattresses and a • 292 guestrooms including 23with suites featuring at five UltraStar theaters with wealth digital of other luxurious touches • Martini’s Lounge boasts the largest Concierge Floor & Lounge capabilities. and by the time •the selection ofaccess specialty martinis in the • In-room high-speed Internet Inland Empire University Village upgrade is •finished at Full-service Business Center • Olio Ristorante featuring Northern Italianbrews favorites with a California twist the end of the summer, opera will be • Espresso & More proudly • Martini’s Lounge boasts the largest selection of specialty martinis in the Starbucks Coffee part of the regular lineup there as well.
Meetings that Exceed Expectations
Inland Empire
Since taking over in September, • Espresso & More proudly brews Starbucks Coffee UltraStar has launched several programs at the theater including the Screening room series, which continues through early august, and an asian film festival. Reservations 951-784-8000 “It was a slow start,” rubio said, “but 3400 Market Street, Riverside, CA 92501 www.riversidemarriott.com we’ve been seeing a positive response to the things we’ve been doing.”
All Located the Heart AllinLocated in the Heart 1201-a University ave., riverside of Historic Downtown Riverside of Historic 951-784-4342, www.ultrastarmovies.com
UltraStar University Village 10
Downtown Riverside
june-july 2009 | riversidethemag.com | 27