Set Your LinkedIn Profile Up for Success KATIE OLSON The most common way to find work today is through networking. Some experts say that around 70% of all jobs are landed this way; others say that the percentage is closer to 80% or even 85%. No matter the exact number, one thing is for sure: Networking is vital to your job search. This is why it’s important to use networking sites like LinkedIn for the best chances of landing your dream job. In this article, I will be outlining six things you can do to make sure your LinkedIn profile is set up for success.
1. Profile and Banner Picture Although the saying goes “don’t judge a book by its cover,” that’s precisely what happens with your profile picture. This will be the very first thing that potential employers or connections view on your profile, and they will judge you based on the choices you make for these images. When making this decision, it’s important to choose the right picture that shows your professional side, but also lets them see a bit of personality. When I say personality, I don’t mean last year’s Halloween costume — just something not boring. Most of the time, the smaller profile picture will be one of yourself but the larger banner offers a chance to express yourself or your interests. 4
