Appendix II - MARKET ANALYSIS
APPENDIX II – MARKET ANALYSIS
The demographic analysis is a key component of identifying current and future economic opportunities by land use within the sector plan area as well as providing insight into any challenges to efforts for redevelopment.
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DEMOGRAPHIC PROFILE
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A Primary Market Area (PMA) was established to study demand for additional commercial, office, and residential in the plan area. The PMA includes areas of both Prince George’s County and southeastern Washington, D.C. to better reflect the way residents move through neighborhoods rather than utilizing traditional jurisdictional boundaries or mile radii. Within the PMA there are approximately 35,000 households and a population of 88,000.
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The Eastover sector plan area includes the Town of Forest Heights and the unincorporated areas known as Glassmanor and Eastover. The study area is bounded to the south by the Capital Beltway, to the west at the District of Columbia Line/Southern Avenue, and includes properties along Livingston Road to the northeast. This analysis provides baseline market and demand information for residential, retail, and commercial development to ensure the redevelopment scenarios recommended for the project are based upon practical market realities, establishing realistic development Map 31: Primary Market Area expectations and helping to ensure recommendations emanating from the plan are implementable.
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The PMA reflects the area likely to generate the majority of demand for new development. It is anticipated
APPROVED EASTOVER/FOREST HEIGHTS/GLASSMANOR SECTOR PLAN AND SECTIONAL MAP AMENDMENT (SMA) | 95