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Target Market
WHO ARE THE FOLLOWING SHOWS “TARGETED” TO AND WHAT KIND OF COMPANIES WOULD PAY FOR ADS TO BE AIRED DURING THE SHOW?
Desperate Housewives is targeted to woman who are housewives. People who like reality drama between women. Advertisements could be any woman ads, such as hair, clothes and makeup.
How I Met Your Mother is targeted towards young adults to adults. People who like comedy and 5 the switching of 5 peoples lives. Advertisements could be the news or movie ads.
Family Guy is targeted towards teens and young adults. Mostly people who like humor and random things happening. It’s not for older people who may find some of the language and content offensive. There are times when there is course language, bad content and racism, but they do not intend to hurt people it’s just for humour. Mostly all teens who don’t mind that and understand it just for humour watch this show.
Jersey Shore is targeted towards teens who like reality television that has lot’s off gossip and fights. Advertisements could be for hair products or makeup such as cover girl
Supply and Demand WHAT HAPPENS TO PRICES OF ITEMS WHEN THE FOLLOWING THINGS OCCUR?
An Ice storm hits and the power goes out ď‚— Power generators? When there is a storm and the power goes out the demand for generators will go up. The price will go up, they may want to get more of a supply in. People will be buying all these generators so the supply will go down.
Boxing Day?  Retail Items The prices of retail items on boxing day are usually low and on sale. The impulse buying will begin and stores will have lot’s of supplies. The demand will become greater for all the products being sold.
Roses on Valentine’s Day The prices for roses will go up on Valentine’s day as many people will be buying them. The demand for rose will be high and they will have a large supply of roses.
Fans and Air Conditioners in July Fans and air conditions demand goes up in July. People are hot, sticky and want to cool down. Many stores will have a full supply until people buy a lot. The prices will increase.
Marketing Mix (4p’s) Compare McDonalds to Bravo to Blue Star Quality (service and product)
Price
Place
Promotion
McDonalds
Service can be slow at times, depending on what time you go in. Food is good, but unhealthy for you. More of a family place where parents take their kids.
A reasonable price, but they also have deals and coupons for their food.
Niagara Street, a high traffic area making more customers come into McDonalds. Have competitors near by causing them to lose a little bit of customers.
Flyers, TV commercials, radio commercials, signs
Bravo
Food is very good quality. Service isn’t the greatest, it’s slow. They do not come around to tables very often. It’s upper class compared to McDonalds.
A reasonable price for an average family. It’s also a reasonable price for the amount of food you get for the price.
Niagara Street, a high traffic area making more customers come into Bravo.
Signs, some flyers
Blue Star
The quality of the food is good and healthy depending what you order. It doesn’t take long to be served. The
A reasonable price for the average family. They serve a great amount of food for the price that they give.
Corner of King Street, has a reasonable amount of traffic. No competition close by. It’s not the best place
Blue Star advertises by using the odd flyer and signs.