design & marketing
PROJECT: so koi sushi on路the路go
design research-marketing fall 2010
chu / meikle / tuazon
so koi
sushi on路the路go
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introduction
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objective:
solution:
Based on class discussions and relative
So Koi is a reflection of current trends in the
research, develop a new product concept
mobile food services in San Francisco. Offering
reflecting a “green,� conservation/
gourmet meal solutions to the community in
environmentally friendly theme, documenting
local parks and streets, this traveling food
product concept with a market overview,
truck uses sustainable practices, such as solar
current trends and cultural relevance and
energy, vegetable oil fuel and organic food.
a profile of target market. The concept of So Koi is to embrace the Green design is a design that delivers
playfulness of an eatery on wheels, while
environmental benefits, concepts that
appealing to audiences from all walks-of-life,
incorporate the principles of stainability in
including people on a lunch break or families
the design of consumer goods.
at Fort Mason.
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branding: identity development
(415) 555 3000 san francisco
info@sokoi.com www.sokoisushi
December 16, 2010 Kate Austin 3820 Cypress Drive, Suite 12 Petaluma, California 94954
so koi sushi on·the·go
Dear Ms. Austin, The finished look of a letterhead is brought about once the letter is typed. This letter illustrates the customized monarch format for all 8.5 x 11 inch letterheads. The letter is typed in 10 pt. Trade Gothic Light, with 12 pt. leading. If Trade Gothic Light is temporarily unavailable, use other typefaces specifically approved by the Company. Consistent use of this format will create a distinctive appearance for all correspondence. The left edge of the date is aligned 2 inches from the edge page and the top edge of the date is aligned with the top of the icon in the logo. Skip one space and begin the recipient’s name and address. Skip three line spaces below the address and begin the salutation. Skip one line space below the salutation, and begin the body of the letter. The body of the letter should not be deeper than 8.5 inches. It is to be single-spaced throughout, with one line space between paragraphs. All copy aligns flush left with the date, maintaining a random right-hand margin. There are no indentations. The maximum line length is 4.5 inches,
so ko
Skip one line space between the last line of the letter and the closing, and three line spaces between the closing and the sushi on·th sender’s name and title. Sender’s assistant’s initials or enclosure designations should be separated by three line spaces from the sender’s title. Sincerely,
Janet Davidson Consultant
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branding: stationery system
i.com
he·go
so koi sushi on·the·go
twitter.com/sokoi facebook.com./sokoi www.sokoi.com
vu chu
so koi sushi on·the·go
Kate Austin 3820 Cypress Drive, Suite 12 Petaluma, California 94954
(415) 555 3000 san francisco www.sokoi.com info@sokoi.com
(415) 555 3000 · san francisco · sokoisushi.com
oi
follow us!
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branding: website
SO FAST SO FRESH
www.sokoi.com
yu yu
um um
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branding: environmental design
lunch specials
so koi roll
tuna with avacodo and white rice
sf bay roll
halibut with cucumber and sweet sauce
www.sokoi.com twitter.com/sokoisushi & facebook.com/sokoisushi
sweet veggie roll
$6 $7 $7
cucumber, carrot & avocado with sweet/sour sauce
y m yuum
www.sokoi.com
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marketing: merchandise
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marketing: interactive collateral
Help Koi find his friend Wasabi the Whale.
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marketing: social media
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marketing: social media
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advertising: promotional collateral
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advertising: sf gate
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advertising: mobi munch
design research-marketing fall 2010
chu/ meikle/ tuazon
thank you
for your time.
contact vu chu matthew meikle & monica tuazon (415) 555 3000 San Francisco www.sokoi.com info@sokoi.com