Dr Suresh Ramanathan

Dr. Suresh Ramanathan is the Dean & Principal of Great Lakes Institute of Management. He ha impressive background in academia and industry. Prior to joining Great Lakes, he held positions a University of Chicago Booth School of Business and the Mays Business School at Texas A&M Unive

Dr. Suresh's academic expertise lies in consumer emotions and motivations. He conducts researc various topics, including social consumption, self-control, health-related marketing, and promotion effectiveness. His work has been widely cited in academic literature and featur popular press outlets such as the New York Times and CBS News.

In addition to his research contributions, Dr. Suresh has a strong foundation in research method statistics. He is skilled in various analytical techniques, including multivariate regression, co analysis, and neuroscientific research methods like eye-tracking and fMRI.

As an educator, Dr. Suresh has taught courses on Consumer Behavior and Brand Management for 20 years. He has taught at multiple institutions across the US, Europe, and Asia. His teaching exp extends to undergraduate, MBA, and executive education programs. He has conducted executive education modules on customer value creation, brand equity, and brand valuation.

Dr. Suresh's knowledge and experience also encompass advertising and sales promotion effectiveness, consumer attitudes and decision-making, brand equity and health, and customer satisfaction and engagement.

Overall, Dr. Suresh Ramanathan is a distinguished academic leader, researcher, and educator with extensive expertise in consumer behavior and marketing.