K i k k o m a n S o y S a u c e Case Study Two
Ta b l e o f Co n t e n ts Competitors Kikkoman
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Mood Board
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References
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Competitor Hienz has done a great job at promoting their image as well as relating to the common person. These images draw a persons eye becasue of the red, also with the way they have made them american themed and also drink themed
Advantages
Hienz has great shown great advertising skills through this conceptual advertisments, one reason for this is because of the color choice which is red. Red draws the eye to the advertisment and shows the fact that it is an ad for ketchup.
Disadvantages
Heinz’s marketing needs some improvement in adding other colors and different deminsions einto their adds so that they are not all the exact same.
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Purpose
The reason of this conceptual ad is for the promotion of Soy Sauce. Soy Sauce is not well known enough and needs to be introduced to new audience.
Main Point
The main focus of this ad is to show the fact that this is a good salty and flavorable addition to any meal. This advertisement’s main focal point are the ocean waves and are what will draw a persons eye to the ad.
Target audience
The target Audience will be mostly audeults who enjoy cooking or who cook for a living. Soy sauce is a house hold staple in many families. Therefore the target audience is adults who cook.
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Refrences “Pinterest.� Pinterest, www.pinterest.com/.v
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