Tagline

The reason I decided to go with “KILL THE ADDICTION” is because just telling someone to stop is not enough. The word kill has a more final meaning. It’s the ending with no where to turn next. Meanwhile, stop feels too soft. I’ve seen people run through stop signs without a care, but if a sign says you’ll be killed you would most likely avoid going there. It’s to be more dramatic and drastic to the situation rather than just telling someone to stop, because stop is just not enough.