& AUDIENCE DEMOGRAPHIC
O
ur primary audiences are the individuals ages 20 – 35 that are driven by their passions mentally, emotionally, and spiritually - but need a car to help them reach their goals physically. They are a thoughtful, highly educated group with
broad interests that want to take advantage of the many things life has to offer. They are the artists, musicians, technicians, bloggers and explorers of the world that are ambitiously carving out their futures, but haven’t quite reached the pinnacles of success yet. For this reason, they value simplicity and frugality. They need a vehicle that fits into their budget while also reflecting their unique style. With its functional design and low maintenance costs, The Chevy Spark is the perfect companion for this generation of individuals that think outside the box.
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