Charting a Course for Social Impact
2005
Pratt Institute
Design Corps: Professors
David Frisco
Michael Kelly
Chairs
Kathleen Creighton
Jessica Wexler
Fall 2005
Johnathan Andersen
Krystal Brown
Anna Harriman
Glen Isip
Yuval Newman
Anna Ng
Samantha Reilly
Karen Stoehr
Sanchi Sanghvi
Spring 2006
Krystal Brown
Glen Isip
Anna Ng
Sanchi Sanghvi
Erik Spooner
Fall 2006
Reid Beels
John Bermingham
Justin Byrne
Brittany Carcova
Amy Chien
Melissa Gonzalez
Jason Greek
Collin Lewis
Caitlin Martin
Monica Nelson
Daniel Wagner
Chris Wise
Spring 2007
Kaitlyn Buckley
Brittany Carcova
Shannon Childs
Mike Dibella
Shawnee Hill
Steve Matt
Monica Nelson
Jessica Pugliese
Arielle Scarcella
Shaona Sen
Jonah Stuart
Fall 2007
Joanna Avery
Natasha Bacchus
Sarina Di Mento
Brittany Dolence
Rob Hersey
Aditi Jhaveri
Kerry Paul
Jessica Pugliese
Arielle Scarcella
Jon Varriano
Chris Wise
Spring 2008
Kathryn Dreier
Matthew Kay
Aimee Lutz
Cara Sosnovich
Angela Tran
Hannah Yeo
Fall 2008
Tameeka Banks
Nicole Borodzik
Jenna Dimari
Suraj Gandhi
Rob Hersey
Jacqueline Law
David Nuñez
Craig Titus
Josh Wahila
Spring 2009
Brittany Baker
Megan Bliven
Ross Connard
Sarina Di Mento
Nadine Freniere
Matt Haveron
Kayleigh Jankowski
Milo Kowalski
Celine Park
Catherine Phipps
Brett Rubin
Clementine Swan
Fall 2009
Eunsol Choi
Maggie Ciavarella
Kiyomi Hoshikawa
Chris Peck
Roxanne Philips
Elena Pignatelli
Riva Powers
Mayan Rosenzweig
Luke Rotzler
Sam Stroube
Jacqueline Tribou
Spring 2010
Angeloh Almazan
Jeremiah Bird
David Chapman
Jimmy Horn
Brian Keyrouze
Joe Tagle
Amarys Torres
Fall 2010
Alya Alberico
Josh Appelbaum
Kiersten Bakowski
Sara Bordeleau
Gina Capozza
Valentina Chacin Antoni
Lisa Champ
Katie Chow
Lauren Dakai
Cayla Ferrante
Alexis Graf
Michael Kennedy
Abigail Parisienne
Spring 2011
Rachel Gavios
Michael Kennedy
John Kinney
Jack Liakas
Travis Molina
Juliza Perez
Nils Philipon
Katie Poe
Jeannine Riske
Emily Sireno
Joe Tagle
TajUnique Thompson
Fall 2011
Laurel Ames
Victoria Caswell
James Emery
Crissy Fetcher
Mike Gutierrez
Eunice Joung
Anna Lindell
Kelvin Lok
Lauren Lucas
Danielle Mitchell
Lizzi Reid
Walter Shock
Desmond Wong
Spring 2012
William David
Ross Gendels
Kelvin Lok
Ayae Takise
Fall 2012
Ben Apatow
John Kim
YeIn Kwak
April Pascua
Justin Rafferty
Olivia Russin
Sharon Wagner
Sophie Wedd
Jennifer Zhu
2005
Over the past fifteen years, the Design Corps course at Pratt Institute has evolved from a “real-world” design firm experience for students to a research-based, collaborative endeavor that crafts effective systems in support of those serving diverse populations. In the process, it has benefited dozens of clients and hundreds of students through partnerships with cause-driven organizations that impact the lives of countless others, not just locally, but around the globe.
ARTS EDUCATION MEAL PROGRAMS
1. David and Michael reviewing National Portfolio Day poster designs with Krystal Brown, Fa05.
2a,b. St. John’s Bread & Life business papers, collateral and logo: Anna Ng, Fa05 •
3. National Portfolio Day proposed poster: Anna Ng, Fa05 •
4. Yuval Newman refining a poster design after a pin-up critique.
5. Design Corps identity: Johnathan Andersen, Fa05 •
1 2a 4 5 3 2b
• Arts • Community • Education • Environment • Health • Social Justice • Youth
P1 2005
Client Primary Area of Focus
CIBS NEWS MAY 8, 2006 ISSUE 1 MISSION STATEMENT THE COALITION for the Improvement of BedfordStuyvesant is a member association dedicated to working towards greater cooperation of local organizations and others committed to positively impacting the Bedford-Stuyvesant community. Our primary goals focus on maintaining and enhancing an equitable, healthy and sustainable community that produces economic and social betterment for the indigenous people of our community. HISTORY OF THE COALITION During August of 2002 Councilman Al Vann convened diverse group of stakeholders serving the Bedford-Stuyvesant community who were involved with economic and/or physical development and related programs and/or projects. The Councilman recognized the value in having such group to serve as an informal, centralized communications vehicle and “think tank” regarding economic andphysical development matters. A result of the initial COALITION HISTORY: DEVELOPMENT BY FORCE COALITION for the IMPROVEMENT of BEDFORD-STUYVESANT Some members of the Coalition for the Improvement of Bedford-Stuyvesant. The Coalition received its official name in the Fall of 2005. In the fall of 2005, the Task Force, acting upon the recommendations of an Organizational Development Consultant secured with grant from the Independence Community Foundation, resolved to institutionalize itself as the Coalition for the Improvement of Bedford-Stuyvesant. Today the Coalition continues and has expanded upon the Task Force functions as community convener, communications network and neighborhood “think tank.” It is also working to bring investment, jobs and services to Bedford-Stuyvesant through co-convening with the Comprehensive Neighborhood Economic Development Initiative (CNEDI), and by attempting to push forward those projects identified in the Bedford-Stuyvesant 197(a) Plan to implementation. The Coalition functions via four working committees Communications & Mobilization, Economic Development, Physical Development, and Social Development. Membership open to organizations who subscribe to the Coalition’s mission & values and pays the membership dues. August 2002 meeting was the creation of the Bedford-Stuyvesant Economic & Physical Development Task Force. This Task Force included approximately twenty-five organizations located in and/or performing activities that benefited the residents of Bedford-Stuyvesant. The Task Force met faithfully every six weeks and more frequently in committees. During its existence it became valuablecommunity communications network, successfully advocating on behalf of the community with respect to land-use issues, specific development projects and policies impacting upon Bedford-Stuyvesant. Further, the Task Force, actively working in concert with Community Board 3, became place for public officials, developers, community groups and other entities involved with economic and physical development to ask for advice, feedback and/or support. Along with the Community Board, it acted as guardian of the values and goals expressed in the Bedford-Stuyvesant community’s 197(a) Plan. 1a 2 3 4 1b HARM REDUCTION
I think it is more worthwhile to work for a client. You solve a real problem, versus your own fabricated design problem. We deal with real life design problems and the clients that go along with them.
Anna Ng, Fa05/Sp06
1a. Students present and discuss work with Deb Sakellarios from Robin Hood for Citiwide Harm Reduction.
1b. Citiwide Harm Reduction annual report: Anna Ng, Sp06 •
2. Early presentations and class discussions revolved around pin-ups and mounted boards.
3. Bedford Stuyvesant Restoration Corporation 5K poster: Anna Ng, Sp06
•
4. Art in the Contested City identity and postcard: Chris Wise, Fa06
•
5 P2 2006
5. Coalition for the Improvement of Bedford Stuyvesant identity and newsletter: Krystal Brown, Sp06 •
NEIGHBORHOOD
FUNDRAISER
Steve
ENTREPRENEURS AND SMALL BUSINESS contact 718 522 4600 x10
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DEVELOPMENT ontact 718 522 x30
ENTREPRENEURS AND SMALL BUSINESS contact 718 522 4600 x10 COMMUNITY DEVELOPMENT contact 718 522 4600 x30
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for Art Nature
Designers: Client: Brooklyn Economic Development Corporation (BEDC) Component: Brochure
tincidunt vel, euismod ut, etra tempus. Mauris in dui tortor aliquam pulvina Fusce rhoncus elementum Etiam nec pede. Suspendisse sed neque nec tempor vestibulum. Vestibulum dictum turpis elit. Pellentesque habitant tristique senectus et netus et malesuada fames ac turpis egestas. posue e. P oin libe o diam, faucibus eget. Suspendisse faucibus, nec augue orci vulputate a cu, nec e risus augue sem. Quisque mi justo, tincidunt vel, accumsan in, tempo sapien. Cum sociis natoque penatibus et magnis dis parturient montes, nascetu Designers: Client: Brooklyn Economic Development Corporation (BEDC) Component: Brochure Designers: Sarina Di Mento and Natasha Rodriquez-Bacchus Client: Brooklyn Economic Development Corporation (BEDC) Component: Brochure THURSDAY, JUNE 14 – SATURDAY, JUNE 16 THURSDAY – SATURDAY, 7:30 PM SATURDAY MATINEE AT 2PM Hip-Hop Theater Festival is made possible by through generous support from Curtis W. McGraw Foundation, The Ford Foundation, The Nathan Cummings Foundation, Rush Philanthropic Arts Foundation, Time Warner, Pennsylvania Performing Arts on Tour, the National Endowment for the Arts, New York State Council on the Arts, NYC Department of Cultural Affairs individual supporters like you. HHTF is participant in the New Generations Program, funded by Doris Duke Charitable Trust/The Andrew W. Mellon Foundation and administered by Theatre Communications Group, the national organization for American Theatre. PRESENTS NYC PREMIERE OF OLIVE DANCE THEATER’S
Matt 100 Washington
Brooklyn,
Mr.
iLAND
Mae euismod metus Vivamus the
Ave
NY 11205 February 19, 2007 Dear
Matt
Interdisciplinary of dance, in collaboration
world. ILAND, a dance environmental sustainability disciplinary research among other fields.
Sincerely, Jennifer Monson Founder Jennifer Monson 140 Second Ave. #501 New York, NY 10003 O 212 375-8283 C 917 860-8239 6 7 8 9
CULTURAL HERITAGE
I place myself in the tradition modern dance pioneers Judson Church era. These a vehicle to reconceptualize relationships between art, I am committed to this process. Situating myself border between wilderness contradictions of freedom what is wild and civilized. My current artistic concerns to support my own work artists, researchers and Laboratory
ECONOMIC DEVELOPMENT
•
6. “Brotherly Love” poster: Arielle Scarcella, Sp07
Sp07
•
8. Health Science Education logo: Caitlin Martin, Fa06
9. Brooklyn Economic Development Corporation identity and brochure: Sarina Di Mento, Natasha Rodriquez-Bacchus, Fa07 • Venues and Tickets BUY TICKETS ONLINE www.hiphoptheaterfest.org OR CALL 1-866-811-4111
10a,b. Dwa Fanm annual report and brochure: Jo Avery, Sarina Di Mento, Fa07 • DANCE THEATER WORKSHOP 219 19th Street 212-691-6500 (between 7th and 8th Avenues) to 18th to 14th THE PUBLIC THEATER 425 Lafayette Street New York, NY 10009 (between East 4th Street and Astor Place) By Subway West Take the or train 8th Street Station. East Side Take the train to Place Station. By Bus Take the M2, M3, M8 to 8th and 4th Avenue. Take M5 M6 to 8th Street and Broadway. Take the M15 to 2nd Avenue and Street. Or take M101 or to 8th Street and Cooper Union
KUMBLE THEATER FOR THE PERFORMING ARTS One University Place, Long Island University Brooklyn, NY 11217 By Subway From Manhattan to Kumble Theater: Take train to Nevins Street, walk north along Flatbush Avenue to main gate (Brooklyn campus begins on the corner of Flatbush and DeKalb Avenues), proceed to LIU plaza, and enter the gate. The Kumble Theater will be on your left. From ther s in New York City to the Kumble Theater: the train to DeKalb Avenue, exit at Flatbush and DeKalb (front of Brooklyn-bound train), walk north along Flatbush Avenue to main gate (Brooklyn campus begins on the corner of Flatbush and DeKalb Avenues), proceed to LIU plaza, and enter the gate. The Kumble Theater will be on your left.
In six years, the Hip-Hop Theater Festival (HHTF) has grown into one of the most influential outlets showcasing hip-hop performing arts in the country. The Hip-Hop Theater Festival aims to invigorate the fields of theater and hip-hop by nurturing the creation of innovative work within the hip-hip aesthetic. FOR GENERAL FESTIVAL INFORMATION CALL: 718-497-4282 or VISIT www.hiphoptheaterfest.org For more information on HHTF visit www.hiphoptheaterfest.org
Hip-Hop Festival possible through generous support from W. McGraw Foundation, The Foundation, Nathan Cummings Foundation, Philanthropic Foundation, Warner, Pennsylvania Performing Arts on National Endowment for the New York Council on NYC Department Cultural individual supporters like HHTF participant the Generations funded Duke Charitable Trust/The W. Mellon Foundation and administered by Communications Group, national organifor American Theatre. 57 Thames Street #4B11237NYBrooklyn,
About Hip-Hop Theater Festival PRESENTS NYC PREMIERE OF OLIVE DANCE THEATER’S
Design: Arielle Scarcella, Design Corps, Pratt Institute HET Fm IN mE* by Tommy Shephard TUESDAY, JUNE 4, 2007, 7:00 PM
Using beatboxing and sound effects, The ESSENCE
Dance Theater Workshop and 651 Arts Present Scourge by MARC BAMUTHI JOSEPH and The Living Word Project The Hip Hop Theater Festival is proud to be associated with 651 ARTS’ and Dance Theater Workshop’s presentation of Scourge. Scourge examines the social history of Haiti through a fusion of spoken word, live music and dance and suggests a series of historical factors that led to Haiti’s present-day situation and more intimately addresses the complicated realities of multi-generational Haitian American families. Through collaboration with composer Ajayi Jackson, three young writers from Youth Speaks, choreographers Adia Whitaker, Rennie Harris and Stacy Prince, and director Kamilah Forbes, Bamuthi Joseph merges urgent voices, music and movement in a timely and poignant multimedia work.
“Marc Bamuthi Joseph is an electrifying performer and a great storyteller” THE SEATTLE TIMES
HSE Noël N. Weekes, Jr., M.D. Executive Director Tel 212.810.6555 Fax 212.281.3498 nnw@healthscienceeducation.org Health Science Education 467 West 141st Street, New York, NY 10031 www healthscienceeducation.org P3
2007
MOBILE HEALTH CARE
Without your help, providing reliable and essential healthcare will be impossible. In order to continue and expand upon our current programs, we rely on your donations, which are our only source of funding. The stark reality is that without them, these populations go without essential medical care and face not just a lifetime of pain and suffering but, many times, death. Himalayan Health Center and its partner programs have been working in this region for over 12 years. Traveling by foot and road, we have seen first hand the difference that quality healthcare can make and this was our motivation for building a specialized health center. Since 1996 we have provided free medical and dental care to over 140,000 patients in the northern reaches of the Indian Himalayas. We have also sponsored over 250 life-saving eye and heart surgeries to men, women and children. Now it’s your turn to help! Your contribution will have a direct and life-changing impact on this deserving and profoundly underserved population. Please consider it carefully. We are working in an extraordinary place. Manali is the gateway to the western Trans-Himalayas in India – a region cut off from modern civilization and accessible healthcare for seven months a year due to snow accumulation. The resident population of Manali is over 500,000 and grows to 700,000 when combined with the nomadic and Tibetan refugee settlements. The need for health services is great. At present there are only two small hospitals in Manali with a combined capacity for only 35 in-patients. The closest hospital with full surgical capabilities is over 200 miles away on mountainous roads and Himalayan Mountain passes reaching 14,000 feet high, often travThe Himalayan Health Center will be built in Manali, bringing modern and affordable healthcare closer to this underserved population. Our goals in both the present and future: To BUILD and operate a hospital in Manali that will act as both an in-patient referral center and a site for specialized medical and surgical procedures. To DEVELOP an outpatient network of healthcare providers in the region. To ASSIMILATE into the community with the help of local leaders so that we can affect positive changes in the public health and medical systems. We are achieving these goals in a threephase plan that includes: 1. Acquisition of property and construction of a hospital. 2. Commencement of out-patient services in Manali through the hiring of local medical staff and volunteer US-based senior clinicians who use donated medical supplies. 3. Development of a network of primary care physicians who will focus on preventive health care in homes and villages that will include AIDS prevention programs, nutrition, prenatal care, and infant/child care. The average yearly income of a family in India is only $476. Essential medicines and like Strep throat and Tuberculosis are an impossible financial burden on the patients we treat, but without medical care, these diseases can lead to serious illness and even mortality. The Himalayan Health Center and its outreach programs are a beacon of hope in a region with dire need. All rights reserved Himalayan Health Center. ©2008 admin@himalayanhealthcenter.org 312.953.9535 Design: Chris Wise ‘08, Design Corps, Pratt Institute Traveling long distances for healthcare is a monumental struggle both physically and financially. Himalayan Health Center values all individuals and their communities. We are working to eliminate the overwhelming obstacles that stand in the way of the accessible, essential health care to which everyone is entitled. Our patients are a mixture of Tibetan refugees, nomads and local tribal people living in the high reaches of the Indian Himalayas who, at the moment, must travel hun dreds of kilometers to reach the nearest health center. Through the construction, equipment and staffing of the Himalayan Health Center, we will be able to provide life-saving healthcare and surgical procedures for these patients. gridrepublic.com volunteer computing. With gridrepublic, your computer can help power major research labs across the country. 1a 1b 1c 2 3 4
FOOD DESERTS
1a. Jon Varriano, Fa07, presents initial concepts to representatives from Brooklyn’s Bounty. 1b,c. Brooklyn’s Bounty web site and identity: Jon Varriano, Fa07 •
2. Himalayan Health Center identity and brochure: Chris Wise, Fa07 •
3. Grid Republic campaign poster: Monica Nelson, Fa06 •
“You must be the change you wish to see in the world…” Mahatma Gandhi HimalayanHealthCenter.org 5 South Wabash Suite 1320 Chicago, IL 60603 P4 2007
4. High Water Line action packet cards: Caitlin Martin with Aleks Gryczon, Sp07 •
DOCUMENTARY FILMMAKING
5a
5b 6a
7a
ENERGY
7b 6b RENEWABLE
•
5a,b. I heart PV logo, action packet and t-shirts: Aimee Lutz, Sp08
6a,b. Kham Film Project site and logo: Aimee Lutz, Sp08 •
7a. JCCA Two Together logo and brochure: Kathryn Dreier, Sp08 •
7b. Reviewing final details and colors for JCCA’s Two Together brochure with Sarina Di Mento and Kathryn Dreier.
What impacted me most was the client feedback and working with a partner. I learned to be flexible with clients and their schedules as those change.
Kathyrn
Dreier, Sp08
P5 2008
KHAM FILM PROJECT
YOUTH SERVICES LOCAL BUSINESS
on the main banner are only meant to give people a visual of what BCC is. playing. caring. learning. growing. creating.
on the main banner are meant to give people a visual of what BCC is. playing. caring. creating.
only to is.
on the main banner are only meant to give people a visual of what BCC is. playing. caring. learning. growing. creating.
COMMUNITY MURALS
Gate Entrance Banner Lightpost Banners
Gate Entrance Banner Lightpost Banners
Gate Entrance Banner Lightpost
Gate Entrance Banner Banners
1a
2a
3a
3b
2b
2c
1b
1a,b. Brooklyn Children’s Center gate signage and lightpost banners: Suraj Gandhi and Rob Hersey (pictured, with representatives from BCC), Fa08 •
2a,b,c. Artmakers Inc. logo, brochure and envelopes: Jacqueline Law, Fa08 •
P6 2008
3a. Southwest Brooklyn Industrial Development Corp brochure: Matthew Kay, Sp08 • 3b. Angela Tran, Sp08, taking photos for SBIDC.
Local Impact
A few years in, Design Corps’ mission had produced concrete results in the form of logos, business papers, newsletters, invitations, annual reports and action packets. While some clients were in other states, our impact was primarily local — both in terms of the client and the students in the department, who focused on the course’s opportunity to work with ‘real’ clients and produce actual printed work.
The focus on process (and the print-based nature of all our work) was underscored in the palette of our identity and marketing — and fittingly echoed by our being featured in CMYK magazine. But we were poised to start engaging with global partners and taking on more diverse projects, ranging from website and user experience to research and complex design systems.
6
4. CMYK Magazine, Volume 45, November 2009: Featuring a sidebar on Design Corps
5. Design Corps student recruitment poster: Michael and David
6. Print work produced in the first three years of Design Corps: Details and credits on previous pages. Photo by Bill Kontzias.
4 5 P7 2008
URBAN GARDENING
1a 1c 3a 3b 2 3c 1b
1a. Students visiting an Opening Act improv class for research.
1b,c. Opening Act logo, business card and action packet: Sarina Di Mento, Nadine Freniere, Matt Haveron, Clementine Swan, Sp09 •
2. Just Food site: Milo Kowalski, Sp09 •
3a,b. CIVITAS logo and newsletter: Brett Rubin, Sp09 • 3c. Hunter Armstrong of CIVITAS takes students on a tour of the Upper East Side.
It cannot be overstated how much of an impact this level of pro-bono design work has on a non-profit of our size. The students created a design that didn’t just meet our needs, it took our organization forward.
Suzy Myers Jackson Executive Director
Opening Act
YOUTH THEATER P8 2009
ACCESSIBLE EDUCATION
UNDERSERVED COMMUNITIES
4a
6
4c 4b 5
4a. Pencils of Promise brochure: Chris Peck, Jacqueline Tribou; Cover Illustration by Kiyomi Hoshikawa, Elena Pignatelli, Fa09 •
4b. Chris Peck and Jacqueline Tribou, Fa09, present initial designs.
Elena Pignatelli, Jacqueline Tribou, Fa09 •
5. Community-Word Project logo and site: Riva Powers, Jacqueline Tribou, Sam Stroube, Fa09 •
6. EIS Housing Resource Center logo and brochure: Riva Powers, Maggie Ciavarella, Photos: Sam Stroube, Fa09 •
P9 2009
CONSCIOUS CONSUMPTION
UNCOMMON EDUCATION
1a 2
3a
1b
3b 3c 3d 3e
It was high time to redevelop our website to better communicate with our community, and Design Corps seemed like a perfect fit.
Pasqualina Azzarello Executive Director Recycle-A-Bicycle
1a. Reviewing the Recycle-ABicycle homepage with Pasqualina Azzarello and David Chapman, Sp10.
1b. Recycle-A-Bicycle site: David Chapman, Sp10 •
2. NOFA Locavore Challenge identity and poster: Jimmy Horn, Sp10 •
3a. The Spring 2010 team checks out the under-construction Uncommon Charter High School.
3b,c,d,e. Uncommon Charter High School handbook, seal, logo and mascot: Angeloh Almazan and Amarys Torres, Sp10 •
P10 2010
ECONOMIC SELF-SUFFICIENCY
GREEN STREETS
Tr ees Ne w Yo rk plant preserve protect 4a 5b 6 7 5a 4b 4c
4a,c. Grace Institute logo, brochure and business cards: Lisa Champ, Katie Chow, Lauren Dakai, Fa10 •
5a,b. Trees New York business card, water bottle, t-shirt and tote bag: Lauren Dakai, Fa10 •
6. Possumus logo: Jeremiah Bird, Sp10 •
7. Elders Share the Arts logo: Lisa Champ, Fa10 •
P11 2010
CULTURAL HERITAGE
1a
3a
3b
2
1b
1a. Calpulli Mexican Dance brochure: Travis Molina, Juliza Perez, Katie Poe, Jeannine Riske, Emily Sireno, Joe Tagle, Sp11 •
1b. Juan Castaño of Calpulli Mexican Dance discusses content with the students.
2. Bat Conservation International identity: Joe Tagle, Sp11 •
3a Students discussing their designs for America Scores with client representatives.
P12 2011
3b. America Scores action packet: Rachel Gavios, Michael Kennedy, John Kinney, Jack Liakas, Nils Philipon, TajUnique Thompson, Sp11 •
HOUSING ACTIVISM
The opportunity to work directly with clients and collaborate with other designers, while still in school, was invaluable. Design Corps taught me to think beyond what the client was asking for and be empathetic to what they needed.
ELDER ADVOCACY
4 5a 5b 6
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4. Picture the Homeless housing report: Laurel Ames, Crissy Fetcher, Lizzi Reid, Fa11
5a,b. Century Dance Complex Kids N’ Teens logo and site: Anna Lindell, Danielle Mitchell, Desmond Wong, Eunice Joung •
6. Health Advocates for Older People logo and brochure: Eunice Joung, Fa11 •
P13 2011
Crissy Fetcher, Fa11
COMMUNITY ARTS
TajUnique Thompson, Sp11
FOOD JUSTICE
1a,b,c. Arts East New York identity and event posters: William David, Ross Gendels, Kelvin Lok, Sp12 •
1a
2a
3a
3b 1b 1c
2b
Design Corps turns coal into diamonds.
2a,b. Design Corps Brochure and Website: David and Michael; Produced with funding from a Sappi Ideas that Matter grant, Sp12
3a. Representatives from Edible Churchyard discuss logo details with the team.
P14 2012
3b. Edible Churchyard logo: Ross Gendels and Kelvin Lok, Sp12 •
NUTRITION EDUCATION
ENVIRONMENTAL JUSTICE
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6a
6b
6c 4c 4b
4a,b. Real Food Generation identity, Real Food Challenge brochure and infographic: Justin Rafferty, Olivia Russin, Sophie Wedd, Fa12 •
4c. Sophie, Justin and Olivia wearing the shirts they designed for Real Food Generation, Fa12
5. Voces Latinas web site: Ben Apatow, Sharon Wagner, Jennifer Zhu, Fa12 • 6a,c. NYC-EJA identity and brand guidelines: Ben Apatow, Fa12 •
P15 2012
6b. Reviewing logo options with Juan Camilo Osorio and Eddie Bautista of NYC-EJA.
P16 2005
90 Clients, operating in all 5 boroughs and 20+ countries on 5 continents…
Combined with the more than 250 students (see inside covers) who have taken their experience, skills and empathy out into that world, truly visualizing that impact is nearly impossible. What can be seen readily is the scale and scope of that work, which has literally gone from down the block to around the globe.
• Active Citizens Project
• America Scores
• Art in the Contested City
• Artmakers Inc
• ARTs East New York
• Bat Conservation International
• Bedford Stuyvesant Restoration Corporation
• Blacc Vanilla Community Foundation
• Blue City
• Brooklyn’s Bounty
• Brooklyn Children’s Center
• Brooklyn Economic Development Corporation
• Calpulli Mexican Dance
• Center for Constitutional Rights
• Century Dance Complex
• Chiefgood
• Child Development Support Corporation
• Child Soldiers International
• Citiwide Harm Reduction
• CIVITAS
• Coalition for the Improvement of Bedford-Stuyvesant
• Community Access
• Commit to Green
• Community Word Project
• Dance Theatre Workshop
• Design Corps Identity
• Dwa Fanm
• Edible Churchyard
• EIS Housing Resource Center
• Elders Share the Arts
• Friends of Firefighters
• Goalgi
• Grace Institute
• Grid Republic
• Growing Up Africa
• Health Advocates for Older People
• Health Science Education
• Heartshare Human Services
• HighWaterLine project
• Himalayan Health Center
• Hip Hop Theatre Festival
• I heart PV
• iLand
• Inkululeko
• Jewish Child Care Association
• Just Food
• Kham Film Project
• Mentoring in Medicine
• Mission: Restore
• Moore Street Alliance
• National Black Women’s Justice Institute
• National Portfolio Day Association
• Neighborhood Housing Services of Staten Island, Inc.
• Newburgh Free Library
• New York Bee Sanctuary
• New York City Environmental Justice Alliance
• NOFA Locavore Challenge
• Ongoza Africa
• Opening Act
• Oratorio Society of New York
• Pencils of Promise
• Picture the Homeless
• Possumus International
• PS6 Center for Film and Television
• Rainforest Foundation US
• Reconnect Brooklyn
• Recycle A Bicycle
• Resilient Red Hook
• RETI Center
• Rise and Ride Newburgh
• Row New York
• Real Food Generation
• Southwest Brooklyn Industrial Development Corp
• Special Citizens Futures Unlimited, Inc.
• St. John’s Bread and Life
• Studio in a School
• Sustainable South Bronx
• Take The Lead
• Theatre of the Oppressed NYC
• Trees New York
• Together We Can Timebank
• Town + Gown
• Trinity Place Shelter
• Uncommon Charter High School
• Voces Latinas
• The Walt Whitman Initiative
• Winter Film Awards
• Yell Help Disaster Relief
Client Main Area of Focus
• Arts
• Community
• Education
• Environment
• Health
• Social Justice
• Youth
P17 2020
ARTS EDUCATION
MEDICAL MENTORSHIP
Oysters are Habitat Forming
@HarborSchool New York Harbor School
By 2030, one billion live oysters will be distributed around 100 acres of reefs, making the Harbor once again the most productive waterbody in the North Atlantic and reclaiming its title as the oyster capital of the world.
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1a,b. Studio in a School identity (as signage) and one pagers: Alex Jefferson, Cotê Lull, Scott Thompson, Sp13 •
2a. Brainstorming questions for Mentoring in Medicine
2b. Mentoring in Medicine logo: Dina Cheng, Mary Dean, Alicia Payette, Sp13 •
2c. Andrew Morrison of Mentoring in Medicine reviews the latest logo designs
3a. Billion Oyster Project poster (via Chiefgood): Samantha Loiacono, Fa13 •
3b. Charity Water poster (via Chiefgood): Corey Hunt, Fa13 •
P18 2013
3c. The Fortune Society poster (via Chiefgood): Thomas Murray, Fa13 •
4a,b,c. Take The Lead brochure (interior / cover), promotional flyer (cover / interior / poster), and Close the Gap App: Christine Allen, Richard Artze, Michael Bagnardi, Luke Hanna,
Corey Hunt, Sydney Kay, Leo Kim, Brian Kwon, Samantha Loiacono, Sandra Mastinggal, Karen Moreno, Thomas Murray, Katy Rustrick, Hannah Sporn, Jack Thomas, Fa13
•
DISABILITY SUPPORT
SPECIAL CITIZENS FUTURES UNLIMITED Supporting Adults and Children with Autism since 1976 4a 4b 4c 5a 5b 3.3-4 INCOME INEQUALITY
As a small, new nonprofit we would never have been able to have such beautifully designed materials otherwise.
Gloria Feldt, Take The Lead
•
5a. Special Citizens Futures Unlimited logo: Alex Jefferson, Sp13
P19 2013
5b. Brad Keller of Special Citizens reviews logo options with the Spring 13 team.
SCIENCE FUNDRAISING
ENVIRONMENTAL PRESERVATION
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1a,b,c. Sustainable South Bronx Brooklyn Energy Efficiency Program identity, one pagers, brochures and postcards: Doug Knapton, Alice Lee, Jess Leung, Naomi Ornstein, Steve Tripari, Sp14 •
2. New York Bee Sanctuary logo and site: Seth Lambing, Andrew Scott, Hyunseo Yoo, Sp14 •
P20 2014
3a. Representatives from Goalgi mull over the design options following student presentations. 3b. Goalgi logo: Brittany Bobo, Fa14 •
COMPOSTABLE BAGS ACTIVIST THEATER
4a. Shien-ru Tsao reviews Commit to Green identity presentations.
4b. Commit to Green logo: Chantal Persad, Fa14 •
4c. Commit to Green compostable bag graphics: left to right: Brittany Bobo (x2), Sayaka Ueno, Ashley Swope, Will Ramirez, Fa14 •
5. Oratorio Society of New York concert posters: Mia de Jesus, Nicole Olavarria Key, Sam Wolgemuth, Sp15 •
6a,b. TONYC logo and home page: Risa Takeuchi, Fa15 •
6c. Risa Takeuchi, Fa15, reviews final edits with TONYC representatives and members in person.
4a 4c 4b 5 6a 6b 6c
CULTURAL
“A Holiday Essential.” Time Out New York More information at oratoriosocietyofny.org Monday, Dec 21, 2015, 8pm Stern Auditorium/Perelman Stage at Carnegie Hall Tickets: $25–90 Carnegiehall.org CarnegieCharge: 212 247 7800 Carnegie Hall Box Office: 57th St and 7th Ave, NYC MESSIAH Handel More information at oratoriosocietyofny.org Monday, May 9, 2016, 8pm Stern Auditorium/Perelman Stage at Carnegie Hall Tickets: $25–90 Carnegiehall.org CarnegieCharge: 212 247 7800 Carnegie Hall Box Office: 57th St and 7th Ave, NYC Merryman New York Premiere “Missa in Angustiis” Haydn “Arguably Haydn’s greatest single composition.” H.C. Robbins Landon (Haydn biographer) “The choral writing of Marjorie Merryman’s Jonah is an artistic treasure.” The Washington Post More information at oratoriosocietyofny.org “Grandly scaled… Mr. Filas writes in a melodic, accessible style.” —The New York Times Monday, Nov 2, 2015, 8pm Stern Auditorium/Perelman Stage at Carnegie Hall Tickets: $25–90 Carnegiehall.org CarnegieCharge: 212 247 7800 Carnegie Hall Box Office: 57th St and 7th Ave, NYC
AWARENESS
P21 2015
We loved the process; it opened the organization up to deep discussions as to how they wanted to be visually represented.
MICROENTERPRISES
COMMUNITY PROGRAMS
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2a
1a,b,d,e. Ongoza identity, site, one pager, brochure and business card: Jules Belanich, Emily Mercado, Risa Takeuchi, Joshua Walker, Fa15 •
1c. Gabriele Blecher of the Issroff Family Foundation reviews student work with the Fall 15 team while Ongoza representatives join remotely.
2a,b,d. NHSSI identity, icon system, site and brochure cover: Mia de Jesus, Kimoy Marin, Nicole Olavarria Key, Jihye Park, Sp15 •
2c. NHSSI representatives with the Spring 15 team
P22 2015
Gabriele Blecher, Issroff Family Foundation (for Ongoza)
International Reach
While several Design Corps clients over the years had worked internationally, remote conferencing and good word of mouth led to students working with clients in even more countries starting in 2015. As we continued to work with local organizations, our work and impact crossed borders and oceans — with clients located or doing good work in South Africa, Tanzania, Brazil and Afghanistan — and students meeting with client teams and partners located in Nairobi, London and Johannesburg.
Projects have ranged from environmental campaigns for the Rainforest Foundation US, a UN-focused report for Child Soldiers International and identities for medical, economic and educational initiatives — all thousands of miles away, but producing results that were no less concrete.
4 5 6 7 3
The team created materials that will have a profound impact on the lives of people some 8,000 miles away from Pratt in Makhanda, South Africa.
Jason
Torreano Executive Director Inkululeko
3. Child Soldiers International U.N. report (interior spread): Alyssa Klimo, Megan Lee, Dana Weiss, Fa17 •
4. Rainforest Foundation US poster: Hernán Ayala, Sofiya Levina, Ayushi Shah, Farhat Skider, Fa16 •
5. Ongoza site: Jules Belanich, Emily Mercado, Risa Takeuchi, Joshua Walker, Fa15 •
6. Mission Restore postcard: Stacey Kim, Kyle O’Brien, Erica Ohmi, Matt Von Rajcs, Sp17 •
P23 2015
7. Inkululeko Common Ground Café digital brochure, and site: Maria Corner, Emi Sato, Chir Chi Yuen, Sp20 •
1a, 1b. Growing Up Africa identity, website and action packet: David Cutler, Dani Franco, Claire Jardin, Genevieve Womack, Sp16 •
2a. A combination in-person and remote presentation to Rainforest Foundation US
2b, 2c, 2d. Rainforest Foundation US brochure, poster and Instagram campaign: Hernán Ayala, Sofiya Levina, Ayushi Shah, Farhat Sikder, Fa16 •
22 Applications Website home and interior pages growingupafrica.org.za growingupafrica.org.za Growing Up Africa improves the quality of life in underserved communities by building capacity to educate and empower individuals. Design, David Cutler ’17, Dani Franco ‘16, Claire Jardin ‘16, Genevieve Womack ‘17 Design Corps, Pratt Institute, designcorps.pratt.edu Wrap interior JOIN GROWING UP AFRICA growingupafrica.org.za Growing Up Africa improves the quality of life in underserved communities by building capacity to educate and empower individuals. Wrap interior 1a 1b 2a 2b 2d 2c SCHOOL CONSTRUCTION INDIGENOUS RIGHTS 26 Africa created an “eco-classroom” with a curriculum developed by the Cornell Lab of Ornithology and Princeton Department of I didn’t have anywhere to go. But I found Happy Homes and Happy Homes found us. Oupa Mapuza, Teacher at the Happy Home Preschool JOIN US Be a Volunteer Be a Sponsor Be an Intern Donate Today BE THE CHANGE 26 HAPPY HOMES PRESCHOOL Justicia Mpumpalanga, South Africa The Happy Homes initiative sought to improve early childhood education standards in the rural areas of South Africa by empowering members of the community to take ownership of their children’s development. The campus garden and feeding program was started in an effort to address educational issues exacerbated by rural poverty. The garden program provides daily meals for the students and the surplus crops are sold to the village community as a source of revenue for the school. Resources and funding are provided in a manner that promotes sustainability and a multi-generational legacy of learning. Growing Up Africa created an “eco-classroom” with a curriculum developed by the Cornell Lab of Ornithology and Princeton Department of Zoology. I didn’t have anywhere to go. But I found Happy Homes and Happy Homes found us. Oupa Mapuza, Teacher at the Happy Home Preschool JOIN US To become involved with Growing Up Africa, please visit our website: growingupafrica.org.za Be a Volunteer Be a Sponsor Be an Intern Donate Today Subscribe to Our Newsletter BE THE CHANGE Call to action card, front and back 24 Applications Action Packet It’s all about the self-empowerment gained through Wrap Front Wrap Back growingupafrica.org.za It’s all about the self-empowerment gained through education.
P24 2016
Design Corps has been an invaluable resource for RETI Center. We’re able to present a professional face to the world and showcase all of our projects through the impressive communications materials.
HUMAN POTENTIAL
HOARDING ASSISTANCE
3a 4 5 3d 3b 3c
Tim Gilman-Ševčík, Executive Director RETI Center
•
3a,b,c. Heartshare Human Services #IAmHuman campaign poster/brochures: Hernán Ayala, Fa16
3d. Representatives from Heartshare Human Services review content and layout with the Fall 16 team.
P25 2016
4. RETI Center identity and brochure: David Cutler, Sp16 • 5. Eviction Intervention Services SORT campaign ads: Ayushi Shah, Fa16 •
MEDICAL SUPPORT
RESILIENT COMMUNITIES
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1a. Students visit the Mary A. Whalen during a research trip in Red Hook.
1b. Resilient Red Hook identity and web site: Stacey Kim, Erica Ohmi, Matt Von Rajcs, Sp17 •
2a,b. Walt Whitman Initiative event posters and identity: Megan Lee, Fa12 • 2c. Megan Lee reviews final details of designs with Karen and Jesse from the Walt Whitman Initiative.
P26 2017
3a,b. Mission Restore identity, presentation slides and one pager: Stacey Kim, Kyle O’Brien, Erica Ohmi, Matt Von Rajcs, Sp17 •
4a,b,c,d. Reconnect Brooklyn’s pop-up store on Pratt campus; their new logo on shirts for sale; design charette with stakeholders and Interior Design students; touring Reconnect’s silkscreen studio
4e,f. Reconnect Brooklyn brochure and identity: Nichole Garcia, Fa17 •
DISCONNECTED YOUTH
P27 2018
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CHILD SOLDIERS
5a,b. Child Soldiers International Why 18 Matters campaign report and animation: Alyssa Klimo, Megan Lee, Dana Weiss, Fa17 •
We wanted something totally different from what we’d had before. The end product was perfect and we loved the built in variations to meet our needs.
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2.4
PUBLIC LIBRARY PROGRAMS
Steffanie Finn, Executive Director, Winter Film Awards
1a,b,d,e. Newburgh Free Library poster, suggestion board, Instagram campaign and postcard: Amaía Garcia, Grace Kim, Jonah Linhares, Danielle Singer, Sp18 •
1c. Members of the Spring 18 team develop the selected design for implementation.
2a,b. Together We Can timebank identity, campaign and brochure: Louisse Lopez, Nina Park, Joshua Pleva, Julia Reid, Fa18 •
3a,b. Winter Film Awards festival poster and tickets: Sarah Kim, Fa18 •
P28 2018
3b
Regional Collaboration
The historic city of Newburgh, New York, sitting 60 miles north of Brooklyn, became a kind of second home to Design Corps from 2018 to 2020. Students produced work with five very different clients — from a community time bank to a cycling awareness initiative and repair cafe.
In contrast to all our work in areas like Red Hook and Bed-Stuy, Newburgh allowed students to look beyond the backyard of Design Corps’ home city. But its relative proximity also meant that — unlike with our international work — student cohorts were able to visit the city, walk its streets and, most importantly, speak with its residents.
TWC Volunteer Shirts
Used to identify different volunteers at events
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•
4. Newburgh Free Library postcard: Amaía Garcia, Grace Kim, Jonah Linhares, Danielle Singer, Sp18
5. IMPACT, Inc. logo: Louisse Lopez, Nina Park, Joshua Pleva, Julia Reid, Fa18 •
6. Naomi Hersson-Ringskog of Dept of Small Interventions leads a student tour of Newburgh in Spring 2018.
7. IMPACT!, Inc.’s Damian DePauw hosts the Fall 18 team.
8. Rise & Ride Newburgh sticker: Rebecca Chow, Varun Mundra, Marta Sharapova, Arisa Thaweeskulchai, Fa20 •
9. Visiting the future home of the BVCF in Spring 2019.
10. The Fall 2018 team interviews community representatives at the Fullerton Center in Newburgh.
11. Together We Can logo and shirt: Louisse Lopez, Nina Park, Joshua Pleva, Julia Reid, Fa18
Julia Reid Final Phase Deliverables Together We Can Newburgh Timebank Impact!, Inc. Logo
They helped me come up with a whole campaign for different demographics… the design elements were adaptable depending on my future focus.
P29 2018
Damian DePauw Executive Director IMPACT, Inc.
ENVIRONMENTAL AWARENESS
2019 2
1a. Blue City climate change identity and exhibit panels: Helen Chen, Eureka Du, Jerri Holderer, Wendy Ju, Peg Smith, Brooke Stratton, Jae Wendell, Fiona Ye, Fa19 •
1b. Touring Red Hook with RETI Executive Director Tim Gilman-Ševčík.
1c. Climate Lab proposed signage: Eureka Du, Fiona Ye, Fa19 •
1d. Brochure cover: Peg Smith, Fa19 •
2. Blacc Vanilla Community Foundation logo: Hua Chen, Ava Wang, Sp19 •
3a. Moore Street Alliance identity: Hua Chen, Manat Jolly, Julia Reid, Sp19 •
3b. Interviewing community members at La Marqueta, the heart of the Moore Street Alliance’s work.
3c. Moore Street Alliance strategy presentation board: Sara Knapp, Sp19 • 1a
1b
1c 1d
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P30
3c
HEALING JUSTICE
4e 5b
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4a,b,d,e,f. Inkululeko Common Ground Cafe digital brochure, signage, flyer, t-shirts and WhatsApp posts: Maria Corner, Emi Sato, Chir Chi Yuen, Sp20
•
4c. Jason Torreano of Inkululeko discussing the students’ research
5a,b. Town+Gown Closing the Soil Loop campaign brochure and poster: Peg Smith, (Infographic by Wendy Ju), Fa19 •
2020
4d 4f 4e
6. National Black Women’s Justice Institute site: Maria Corner, Sp20 •
2.3
EDUCATIONAL ENTREPRENEURSHIP
6 4a 4b 4c P31
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1a,b,c. Rise & Ride Newburgh identity, map, brochure cover, poster and Instagram campaign: Rebecca Chow, Varun Mundra, Marta Sharapova, Arisa Thaweeskulchai, Fa20
2a,b,c,d. PS6 Center for Film and Television Instagram posts, poster and logo: Arisa Thaweeskulchai, Fa20 •
3. Amber Liu and Rebecca Chow interview Newburgh residents and stakeholders remotely during the COVID-19 pandemic.
2a
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P32 2020
1c
HEALTHY COMMUNITY 3
Spring 2013
Hannah Bardwell
Anthony Bayoneto
Dina Cheng
Mary Dean
Alex Jefferson
Cotê Lull
Alicia Payette
Scott Thompson
Aaron Tripp
Fall 2013
Christine Allen
Richard Artze
Michael Bagnardi
Luke Hanna
Corey Hunt
Sydney Kay
Leo Kim
Brian Kwon
Samantha Loiacono
Sandra Mastinggal
Karen Moreno
Thomas Murray
Katy Rustrick
Hannah Sporn
Jack Thomas
Spring 2014
Christina Hillman
Bella Ibrahim
Phoebe Joint
Sydney Kay
Doug Knapton
Seth Lambing
Alice Lee
Jessica Leung
Karen Moreno
Naomi Ornstein
Estefanny Ramirez
Andrew Scott
Steven Tripari
Hyun Seo Yoo
Fall 2014
Brittany Bobo
Alex Durante
Michael Hayashi
Lizzi Kocik
Pawan Maneepairoj
Antonia Orol-Berlinger
Chantal Persad
Will Ramirez
Ekin Sirel
Ashley Swope
Sayaka Ueno
Tina Yu
Spring 2015
Christa Bickhart
Mia de Jesus
Claire Jardin
Kimoy Marin
Kendall Murphy
Nicole Olavarria Key
Jihye Park
Megan Varner
Sam Wolgemuth
Fall 2015
Jules Belanich
Amanda Crossen
Niko DeBono
Mikaela Kalmar
Joey Lobel
Emily Mercado
Amir Mills
Vera Rijks
Jessica Swingle
Risa Takeuchi
Joshua Walker
Alison Zahn
Spring 2016
David Cutler
Danielle Franco
Claire Jardin
Genevieve Womack
Fall 2016
Hernán Ayala
Chloe Choi
Jonathan Choi
Arthur Crews
Bridget Finley
Ryan Goldberg
Grant Krueger
Sofia Levina
Jordan Levinson
Daniel Mace
Ted Mello
Hannah Platte
Ayushi Shah
Farhat Sikder
Spring 2017
Stacey Kim
Kyle O’Brien
Erica Ohmi
Matt Von Rajcs
Fall 2017
Mariah Adams
Azucena Barrera-Martinez
Amaía Garcia
Dylan Goodwin
Liza Bruno
Nichole Garcia
Alyssa Klimo
Megan Lee
Lauren Peterpaul
Danielle Singer
Dana Weiss
Spring 2018
Mariah Adams
Amaía Garcia
Nichole Garcia
Allan Fernandes
Grace Kim
Kristy Lawrence
Chung Jae Lee
Jonah Linhares
Emily Simpson
Danielle Singer
Kelove Zamor
Fall 2018
Katherine Bayne
Kristina Dzhaparidze
Sarah Kim
Sami Kuderna-Reeves
Louisse Lopez
Lauren Lynch
Nina Park
Josh Pleva
Julia Reid
Phorrapatra Rerngprasertvita
Schylar Roberts-Greathouse
Matthew Sobanko
Marissa Suky
Kelove Zamor
Spring 2019
Hua Chen
Yukai Huang
Manat Jolly
Jung Su Kim
Sohyun Kim
Sara Knapp
Julia Reid
Ava Wang
Sofia Zabala
Fall 2019
Helen Chen
Yanfei Durante
Jerri Holderer
Wenxin Ju
Peg Smith
Brooke Stratton
Jae Wendell
Fiona Ye
Spring 2020
Maria Corner
HyunDa Kang
Natalie Marinides
Corey Patterson
Emi Sato
Chir Chi Yuen
Fall 2020
Denis Afanasyev
Rebecca Chow
Roberto Farruggio
Maura Kelly
Amber Elizabeth Liu
Varun Mundra
Marta Sharapova
Arisa Thaweeskulchai
2020
The Design Corps mission is to provide socially or environmentally conscious organizations with quality pro-bono design services, while exposing students to professional experience and the rewards of using their skills in the service of a good cause. Operating as a design firm under the direction of experienced faculty, students present design options, provide finished files and monitor production of final pieces for these clients.
©2021 Design Corps
Pratt Institute
Undergraduate Communications Design
Brooklyn, New York
Published with support of the Faculty
Development Fund of Pratt Institute
Design assistance by Lila Meyer
2021