Design Corps: Charting a Course for Social Impact by michaelkelly

Charting a Course for Social Impact

2005

Pratt Institute

Design Corps: Professors

David Frisco

Michael Kelly

Chairs

Kathleen Creighton

Jessica Wexler

Fall 2005

Johnathan Andersen

Krystal Brown

Anna Harriman

Glen Isip

Yuval Newman

Anna Ng

Samantha Reilly

Karen Stoehr

Sanchi Sanghvi

Spring 2006

Krystal Brown

Glen Isip

Anna Ng

Sanchi Sanghvi

Erik Spooner

Fall 2006

Reid Beels

John Bermingham

Justin Byrne

Brittany Carcova

Amy Chien

Melissa Gonzalez

Jason Greek

Collin Lewis

Caitlin Martin

Monica Nelson

Daniel Wagner

Chris Wise

Spring 2007

Kaitlyn Buckley

Brittany Carcova

Shannon Childs

Mike Dibella

Shawnee Hill

Steve Matt

Monica Nelson

Jessica Pugliese

Arielle Scarcella

Shaona Sen

Jonah Stuart

Fall 2007

Joanna Avery

Natasha Bacchus

Sarina Di Mento

Brittany Dolence

Rob Hersey

Aditi Jhaveri

Kerry Paul

Jessica Pugliese

Arielle Scarcella

Jon Varriano

Chris Wise

Spring 2008

Kathryn Dreier

Matthew Kay

Aimee Lutz

Cara Sosnovich

Angela Tran

Hannah Yeo

Fall 2008

Tameeka Banks

Nicole Borodzik

Jenna Dimari

Suraj Gandhi

Rob Hersey

Jacqueline Law

David Nuñez

Craig Titus

Josh Wahila

Spring 2009

Brittany Baker

Megan Bliven

Ross Connard

Sarina Di Mento

Nadine Freniere

Matt Haveron

Kayleigh Jankowski

Milo Kowalski

Celine Park

Catherine Phipps

Brett Rubin

Clementine Swan

Fall 2009

Eunsol Choi

Maggie Ciavarella

Kiyomi Hoshikawa

Chris Peck

Roxanne Philips

Elena Pignatelli

Riva Powers

Mayan Rosenzweig

Luke Rotzler

Sam Stroube

Jacqueline Tribou

Spring 2010

Angeloh Almazan

Jeremiah Bird

David Chapman

Jimmy Horn

Brian Keyrouze

Joe Tagle

Amarys Torres

Fall 2010

Alya Alberico

Josh Appelbaum

Kiersten Bakowski

Sara Bordeleau

Gina Capozza

Valentina Chacin Antoni

Lisa Champ

Katie Chow

Lauren Dakai

Cayla Ferrante

Alexis Graf

Michael Kennedy

Abigail Parisienne

Spring 2011

Rachel Gavios

Michael Kennedy

John Kinney

Jack Liakas

Travis Molina

Juliza Perez

Nils Philipon

Katie Poe

Jeannine Riske

Emily Sireno

Joe Tagle

TajUnique Thompson

Fall 2011

Laurel Ames

Victoria Caswell

James Emery

Crissy Fetcher

Mike Gutierrez

Eunice Joung

Anna Lindell

Kelvin Lok

Lauren Lucas

Danielle Mitchell

Lizzi Reid

Walter Shock

Desmond Wong

Spring 2012

William David

Ross Gendels

Kelvin Lok

Ayae Takise

Fall 2012

Ben Apatow

John Kim

YeIn Kwak

April Pascua

Justin Rafferty

Olivia Russin

Sharon Wagner

Sophie Wedd

Jennifer Zhu

2005

Over the past fifteen years, the Design Corps course at Pratt Institute has evolved from a “real-world” design firm experience for students to a research-based, collaborative endeavor that crafts effective systems in support of those serving diverse populations. In the process, it has benefited dozens of clients and hundreds of students through partnerships with cause-driven organizations that impact the lives of countless others, not just locally, but around the globe.

ARTS EDUCATION MEAL PROGRAMS

1. David and Michael reviewing National Portfolio Day poster designs with Krystal Brown, Fa05. 2a,b. St. John’s Bread & Life business papers, collateral and logo: Anna Ng, Fa05 • 3. National Portfolio Day proposed poster: Anna Ng, Fa05 • 4. Yuval Newman refining a poster design after a pin-up critique. 5. Design Corps identity: Johnathan Andersen, Fa05 •

1 2a 4 5 3 2b

• Arts • Community • Education • Environment • Health • Social Justice • Youth

P1 2005

Client Primary Area of Focus

CIBS NEWS MAY 8, 2006 ISSUE 1 MISSION STATEMENT THE COALITION for the Improvement of BedfordStuyvesant is a member association dedicated to working towards greater cooperation of local organizations and others committed to positively impacting the Bedford-Stuyvesant community. Our primary goals focus on maintaining and enhancing an equitable, healthy and sustainable community that produces economic and social betterment for the indigenous people of our community. HISTORY OF THE COALITION During August of 2002 Councilman Al Vann convened diverse group of stakeholders serving the Bedford-Stuyvesant community who were involved with economic and/or physical development and related programs and/or projects. The Councilman recognized the value in having such group to serve as an informal, centralized communications vehicle and “think tank” regarding economic andphysical development matters. A result of the initial COALITION HISTORY: DEVELOPMENT BY FORCE COALITION for the IMPROVEMENT of BEDFORD-STUYVESANT Some members of the Coalition for the Improvement of Bedford-Stuyvesant. The Coalition received its official name in the Fall of 2005. In the fall of 2005, the Task Force, acting upon the recommendations of an Organizational Development Consultant secured with grant from the Independence Community Foundation, resolved to institutionalize itself as the Coalition for the Improvement of Bedford-Stuyvesant. Today the Coalition continues and has expanded upon the Task Force functions as community convener, communications network and neighborhood “think tank.” It is also working to bring investment, jobs and services to Bedford-Stuyvesant through co-convening with the Comprehensive Neighborhood Economic Development Initiative (CNEDI), and by attempting to push forward those projects identified in the Bedford-Stuyvesant 197(a) Plan to implementation. The Coalition functions via four working committees Communications & Mobilization, Economic Development, Physical Development, and Social Development. Membership open to organizations who subscribe to the Coalition’s mission & values and pays the membership dues. August 2002 meeting was the creation of the Bedford-Stuyvesant Economic & Physical Development Task Force. This Task Force included approximately twenty-five organizations located in and/or performing activities that benefited the residents of Bedford-Stuyvesant. The Task Force met faithfully every six weeks and more frequently in committees. During its existence it became valuablecommunity communications network, successfully advocating on behalf of the community with respect to land-use issues, specific development projects and policies impacting upon Bedford-Stuyvesant. Further, the Task Force, actively working in concert with Community Board 3, became place for public officials, developers, community groups and other entities involved with economic and physical development to ask for advice, feedback and/or support. Along with the Community Board, it acted as guardian of the values and goals expressed in the Bedford-Stuyvesant community’s 197(a) Plan. 1a 2 3 4 1b HARM REDUCTION

I think it is more worthwhile to work for a client. You solve a real problem, versus your own fabricated design problem. We deal with real life design problems and the clients that go along with them.

Anna Ng, Fa05/Sp06

1a. Students present and discuss work with Deb Sakellarios from Robin Hood for Citiwide Harm Reduction. 1b. Citiwide Harm Reduction annual report: Anna Ng, Sp06 • 2. Early presentations and class discussions revolved around pin-ups and mounted boards. 3. Bedford Stuyvesant Restoration Corporation 5K poster: Anna Ng, Sp06

•

4. Art in the Contested City identity and postcard: Chris Wise, Fa06

•

5 P2 2006

5. Coalition for the Improvement of Bedford Stuyvesant identity and newsletter: Krystal Brown, Sp06 •

NEIGHBORHOOD

FUNDRAISER

Steve

ENTREPRENEURS AND SMALL BUSINESS contact 718 522 4600 x10

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DEVELOPMENT ontact 718 522 x30

ENTREPRENEURS AND SMALL BUSINESS contact 718 522 4600 x10 COMMUNITY DEVELOPMENT contact 718 522 4600 x30

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for Art Nature

Designers: Client: Brooklyn Economic Development Corporation (BEDC) Component: Brochure

tincidunt vel, euismod ut, etra tempus. Mauris in dui tortor aliquam pulvina Fusce rhoncus elementum Etiam nec pede. Suspendisse sed neque nec tempor vestibulum. Vestibulum dictum turpis elit. Pellentesque habitant tristique senectus et netus et malesuada fames ac turpis egestas. posue e. P oin libe o diam, faucibus eget. Suspendisse faucibus, nec augue orci vulputate a cu, nec e risus augue sem. Quisque mi justo, tincidunt vel, accumsan in, tempo sapien. Cum sociis natoque penatibus et magnis dis parturient montes, nascetu Designers: Client: Brooklyn Economic Development Corporation (BEDC) Component: Brochure Designers: Sarina Di Mento and Natasha Rodriquez-Bacchus Client: Brooklyn Economic Development Corporation (BEDC) Component: Brochure THURSDAY, JUNE 14 – SATURDAY, JUNE 16 THURSDAY – SATURDAY, 7:30 PM SATURDAY MATINEE AT 2PM Hip-Hop Theater Festival is made possible by through generous support from Curtis W. McGraw Foundation, The Ford Foundation, The Nathan Cummings Foundation, Rush Philanthropic Arts Foundation, Time Warner, Pennsylvania Performing Arts on Tour, the National Endowment for the Arts, New York State Council on the Arts, NYC Department of Cultural Affairs individual supporters like you. HHTF is participant in the New Generations Program, funded by Doris Duke Charitable Trust/The Andrew W. Mellon Foundation and administered by Theatre Communications Group, the national organization for American Theatre. PRESENTS NYC PREMIERE OF OLIVE DANCE THEATER’S

Matt 100 Washington

Brooklyn,

Mr.

iLAND

Mae euismod metus Vivamus the

Ave

NY 11205 February 19, 2007 Dear

Matt

Interdisciplinary of dance, in collaboration

world. ILAND, a dance environmental sustainability disciplinary research among other fields.

Sincerely, Jennifer Monson Founder Jennifer Monson 140 Second Ave. #501 New York, NY 10003 O 212 375-8283 C 917 860-8239 6 7 8 9

CULTURAL HERITAGE

I place myself in the tradition modern dance pioneers Judson Church era. These a vehicle to reconceptualize relationships between art, I am committed to this process. Situating myself border between wilderness contradictions of freedom what is wild and civilized. My current artistic concerns to support my own work artists, researchers and Laboratory

ECONOMIC DEVELOPMENT

•

6. “Brotherly Love” poster: Arielle Scarcella, Sp07

Sp07 •

8. Health Science Education logo: Caitlin Martin, Fa06

9. Brooklyn Economic Development Corporation identity and brochure: Sarina Di Mento, Natasha Rodriquez-Bacchus, Fa07 • Venues and Tickets BUY TICKETS ONLINE www.hiphoptheaterfest.org OR CALL 1-866-811-4111

10a,b. Dwa Fanm annual report and brochure: Jo Avery, Sarina Di Mento, Fa07 • DANCE THEATER WORKSHOP 219 19th Street 212-691-6500 (between 7th and 8th Avenues) to 18th to 14th THE PUBLIC THEATER 425 Lafayette Street New York, NY 10009 (between East 4th Street and Astor Place) By Subway West Take the or train 8th Street Station. East Side Take the train to Place Station. By Bus Take the M2, M3, M8 to 8th and 4th Avenue. Take M5 M6 to 8th Street and Broadway. Take the M15 to 2nd Avenue and Street. Or take M101 or to 8th Street and Cooper Union

KUMBLE THEATER FOR THE PERFORMING ARTS One University Place, Long Island University Brooklyn, NY 11217 By Subway From Manhattan to Kumble Theater: Take train to Nevins Street, walk north along Flatbush Avenue to main gate (Brooklyn campus begins on the corner of Flatbush and DeKalb Avenues), proceed to LIU plaza, and enter the gate. The Kumble Theater will be on your left. From ther s in New York City to the Kumble Theater: the train to DeKalb Avenue, exit at Flatbush and DeKalb (front of Brooklyn-bound train), walk north along Flatbush Avenue to main gate (Brooklyn campus begins on the corner of Flatbush and DeKalb Avenues), proceed to LIU plaza, and enter the gate. The Kumble Theater will be on your left. In six years, the Hip-Hop Theater Festival (HHTF) has grown into one of the most influential outlets showcasing hip-hop performing arts in the country. The Hip-Hop Theater Festival aims to invigorate the fields of theater and hip-hop by nurturing the creation of innovative work within the hip-hip aesthetic. FOR GENERAL FESTIVAL INFORMATION CALL: 718-497-4282 or VISIT www.hiphoptheaterfest.org For more information on HHTF visit www.hiphoptheaterfest.org Hip-Hop Festival possible through generous support from W. McGraw Foundation, The Foundation, Nathan Cummings Foundation, Philanthropic Foundation, Warner, Pennsylvania Performing Arts on National Endowment for the New York Council on NYC Department Cultural individual supporters like HHTF participant the Generations funded Duke Charitable Trust/The W. Mellon Foundation and administered by Communications Group, national organifor American Theatre. 57 Thames Street #4B11237NYBrooklyn, About Hip-Hop Theater Festival PRESENTS NYC PREMIERE OF OLIVE DANCE THEATER’S Design: Arielle Scarcella, Design Corps, Pratt Institute HET Fm IN mE* by Tommy Shephard TUESDAY, JUNE 4, 2007, 7:00 PM Using beatboxing and sound effects, The ESSENCE Dance Theater Workshop and 651 Arts Present Scourge by MARC BAMUTHI JOSEPH and The Living Word Project The Hip Hop Theater Festival is proud to be associated with 651 ARTS’ and Dance Theater Workshop’s presentation of Scourge. Scourge examines the social history of Haiti through a fusion of spoken word, live music and dance and suggests a series of historical factors that led to Haiti’s present-day situation and more intimately addresses the complicated realities of multi-generational Haitian American families. Through collaboration with composer Ajayi Jackson, three young writers from Youth Speaks, choreographers Adia Whitaker, Rennie Harris and Stacy Prince, and director Kamilah Forbes, Bamuthi Joseph merges urgent voices, music and movement in a timely and poignant multimedia work. “Marc Bamuthi Joseph is an electrifying performer and a great storyteller” THE SEATTLE TIMES HSE Noël N. Weekes, Jr., M.D. Executive Director Tel 212.810.6555 Fax 212.281.3498 nnw@healthscienceeducation.org Health Science Education 467 West 141st Street, New York, NY 10031 www healthscienceeducation.org P3 2007

MOBILE HEALTH CARE

Without your help, providing reliable and essential healthcare will be impossible. In order to continue and expand upon our current programs, we rely on your donations, which are our only source of funding. The stark reality is that without them, these populations go without essential medical care and face not just a lifetime of pain and suffering but, many times, death. Himalayan Health Center and its partner programs have been working in this region for over 12 years. Traveling by foot and road, we have seen first hand the difference that quality healthcare can make and this was our motivation for building a specialized health center. Since 1996 we have provided free medical and dental care to over 140,000 patients in the northern reaches of the Indian Himalayas. We have also sponsored over 250 life-saving eye and heart surgeries to men, women and children. Now it’s your turn to help! Your contribution will have a direct and life-changing impact on this deserving and profoundly underserved population. Please consider it carefully. We are working in an extraordinary place. Manali is the gateway to the western Trans-Himalayas in India – a region cut off from modern civilization and accessible healthcare for seven months a year due to snow accumulation. The resident population of Manali is over 500,000 and grows to 700,000 when combined with the nomadic and Tibetan refugee settlements. The need for health services is great. At present there are only two small hospitals in Manali with a combined capacity for only 35 in-patients. The closest hospital with full surgical capabilities is over 200 miles away on mountainous roads and Himalayan Mountain passes reaching 14,000 feet high, often travThe Himalayan Health Center will be built in Manali, bringing modern and affordable healthcare closer to this underserved population. Our goals in both the present and future: To BUILD and operate a hospital in Manali that will act as both an in-patient referral center and a site for specialized medical and surgical procedures. To DEVELOP an outpatient network of healthcare providers in the region. To ASSIMILATE into the community with the help of local leaders so that we can affect positive changes in the public health and medical systems. We are achieving these goals in a threephase plan that includes: 1. Acquisition of property and construction of a hospital. 2. Commencement of out-patient services in Manali through the hiring of local medical staff and volunteer US-based senior clinicians who use donated medical supplies. 3. Development of a network of primary care physicians who will focus on preventive health care in homes and villages that will include AIDS prevention programs, nutrition, prenatal care, and infant/child care. The average yearly income of a family in India is only $476. Essential medicines and like Strep throat and Tuberculosis are an impossible financial burden on the patients we treat, but without medical care, these diseases can lead to serious illness and even mortality. The Himalayan Health Center and its outreach programs are a beacon of hope in a region with dire need. All rights reserved Himalayan Health Center. ©2008 admin@himalayanhealthcenter.org 312.953.9535 Design: Chris Wise ‘08, Design Corps, Pratt Institute Traveling long distances for healthcare is a monumental struggle both physically and financially. Himalayan Health Center values all individuals and their communities. We are working to eliminate the overwhelming obstacles that stand in the way of the accessible, essential health care to which everyone is entitled. Our patients are a mixture of Tibetan refugees, nomads and local tribal people living in the high reaches of the Indian Himalayas who, at the moment, must travel hun dreds of kilometers to reach the nearest health center. Through the construction, equipment and staffing of the Himalayan Health Center, we will be able to provide life-saving healthcare and surgical procedures for these patients. gridrepublic.com volunteer computing. With gridrepublic, your computer can help power major research labs across the country. 1a 1b 1c 2 3 4

FOOD DESERTS

1a. Jon Varriano, Fa07, presents initial concepts to representatives from Brooklyn’s Bounty. 1b,c. Brooklyn’s Bounty web site and identity: Jon Varriano, Fa07 • 2. Himalayan Health Center identity and brochure: Chris Wise, Fa07 • 3. Grid Republic campaign poster: Monica Nelson, Fa06 •

“You must be the change you wish to see in the world…” Mahatma Gandhi HimalayanHealthCenter.org 5 South Wabash Suite 1320 Chicago, IL 60603 P4 2007

4. High Water Line action packet cards: Caitlin Martin with Aleks Gryczon, Sp07 •

DOCUMENTARY FILMMAKING

5b 6a

ENERGY

7b 6b RENEWABLE

•

5a,b. I heart PV logo, action packet and t-shirts: Aimee Lutz, Sp08 6a,b. Kham Film Project site and logo: Aimee Lutz, Sp08 • 7a. JCCA Two Together logo and brochure: Kathryn Dreier, Sp08 • 7b. Reviewing final details and colors for JCCA’s Two Together brochure with Sarina Di Mento and Kathryn Dreier.

What impacted me most was the client feedback and working with a partner. I learned to be flexible with clients and their schedules as those change.

Kathyrn

Dreier, Sp08

P5 2008

KHAM FILM PROJECT

YOUTH SERVICES LOCAL BUSINESS

on the main banner are only meant to give people a visual of what BCC is. playing. caring. learning. growing. creating.

on the main banner are meant to give people a visual of what BCC is. playing. caring. creating.

only to is.

on the main banner are only meant to give people a visual of what BCC is. playing. caring. learning. growing. creating.

COMMUNITY MURALS

Gate Entrance Banner Lightpost Banners

Gate Entrance Banner Lightpost

Gate Entrance Banner Banners

2a 3a 3b 2b 2c 1b 1a,b. Brooklyn Children’s Center gate signage and lightpost banners: Suraj Gandhi and Rob Hersey (pictured, with representatives from BCC), Fa08 • 2a,b,c. Artmakers Inc. logo, brochure and envelopes: Jacqueline Law, Fa08 •

P6 2008

3a. Southwest Brooklyn Industrial Development Corp brochure: Matthew Kay, Sp08 • 3b. Angela Tran, Sp08, taking photos for SBIDC.

Local Impact

A few years in, Design Corps’ mission had produced concrete results in the form of logos, business papers, newsletters, invitations, annual reports and action packets. While some clients were in other states, our impact was primarily local — both in terms of the client and the students in the department, who focused on the course’s opportunity to work with ‘real’ clients and produce actual printed work.

The focus on process (and the print-based nature of all our work) was underscored in the palette of our identity and marketing — and fittingly echoed by our being featured in CMYK magazine. But we were poised to start engaging with global partners and taking on more diverse projects, ranging from website and user experience to research and complex design systems.

4. CMYK Magazine, Volume 45, November 2009: Featuring a sidebar on Design Corps 5. Design Corps student recruitment poster: Michael and David 6. Print work produced in the first three years of Design Corps: Details and credits on previous pages. Photo by Bill Kontzias.

4 5 P7 2008

URBAN GARDENING

1a 1c 3a 3b 2 3c 1b

1a. Students visiting an Opening Act improv class for research. 1b,c. Opening Act logo, business card and action packet: Sarina Di Mento, Nadine Freniere, Matt Haveron, Clementine Swan, Sp09 • 2. Just Food site: Milo Kowalski, Sp09 • 3a,b. CIVITAS logo and newsletter: Brett Rubin, Sp09 • 3c. Hunter Armstrong of CIVITAS takes students on a tour of the Upper East Side.

It cannot be overstated how much of an impact this level of pro-bono design work has on a non-profit of our size. The students created a design that didn’t just meet our needs, it took our organization forward.

Suzy Myers Jackson Executive Director

Opening Act

YOUTH THEATER P8 2009

ACCESSIBLE EDUCATION

UNDERSERVED COMMUNITIES

4c 4b 5

4a. Pencils of Promise brochure: Chris Peck, Jacqueline Tribou; Cover Illustration by Kiyomi Hoshikawa, Elena Pignatelli, Fa09 • 4b. Chris Peck and Jacqueline Tribou, Fa09, present initial designs. Elena Pignatelli, Jacqueline Tribou, Fa09 • 5. Community-Word Project logo and site: Riva Powers, Jacqueline Tribou, Sam Stroube, Fa09 • 6. EIS Housing Resource Center logo and brochure: Riva Powers, Maggie Ciavarella, Photos: Sam Stroube, Fa09 •

P9 2009

CONSCIOUS CONSUMPTION

UNCOMMON EDUCATION

1a 2

3b 3c 3d 3e

It was high time to redevelop our website to better communicate with our community, and Design Corps seemed like a perfect fit.

Pasqualina Azzarello Executive Director Recycle-A-Bicycle

1a. Reviewing the Recycle-ABicycle homepage with Pasqualina Azzarello and David Chapman, Sp10. 1b. Recycle-A-Bicycle site: David Chapman, Sp10 • 2. NOFA Locavore Challenge identity and poster: Jimmy Horn, Sp10 • 3a. The Spring 2010 team checks out the under-construction Uncommon Charter High School. 3b,c,d,e. Uncommon Charter High School handbook, seal, logo and mascot: Angeloh Almazan and Amarys Torres, Sp10 •

P10 2010

ECONOMIC SELF-SUFFICIENCY

GREEN STREETS

Tr ees Ne w Yo rk plant preserve protect 4a 5b 6 7 5a 4b 4c

4a,c. Grace Institute logo, brochure and business cards: Lisa Champ, Katie Chow, Lauren Dakai, Fa10 • 5a,b. Trees New York business card, water bottle, t-shirt and tote bag: Lauren Dakai, Fa10 • 6. Possumus logo: Jeremiah Bird, Sp10 • 7. Elders Share the Arts logo: Lisa Champ, Fa10 •

P11 2010

CULTURAL HERITAGE

3a 3b

1b 1a. Calpulli Mexican Dance brochure: Travis Molina, Juliza Perez, Katie Poe, Jeannine Riske, Emily Sireno, Joe Tagle, Sp11 • 1b. Juan Castaño of Calpulli Mexican Dance discusses content with the students. 2. Bat Conservation International identity: Joe Tagle, Sp11 • 3a Students discussing their designs for America Scores with client representatives.

P12 2011

3b. America Scores action packet: Rachel Gavios, Michael Kennedy, John Kinney, Jack Liakas, Nils Philipon, TajUnique Thompson, Sp11 •

HOUSING ACTIVISM

The opportunity to work directly with clients and collaborate with other designers, while still in school, was invaluable. Design Corps taught me to think beyond what the client was asking for and be empathetic to what they needed.

ELDER ADVOCACY

4 5a 5b 6

•

4. Picture the Homeless housing report: Laurel Ames, Crissy Fetcher, Lizzi Reid, Fa11 5a,b. Century Dance Complex Kids N’ Teens logo and site: Anna Lindell, Danielle Mitchell, Desmond Wong, Eunice Joung • 6. Health Advocates for Older People logo and brochure: Eunice Joung, Fa11 •

P13 2011

Crissy Fetcher, Fa11

COMMUNITY ARTS

TajUnique Thompson, Sp11

FOOD JUSTICE

1a,b,c. Arts East New York identity and event posters: William David, Ross Gendels, Kelvin Lok, Sp12 •

3b 1b 1c

2b Design Corps turns coal into diamonds. 2a,b. Design Corps Brochure and Website: David and Michael; Produced with funding from a Sappi Ideas that Matter grant, Sp12 3a. Representatives from Edible Churchyard discuss logo details with the team. P14 2012

3b. Edible Churchyard logo: Ross Gendels and Kelvin Lok, Sp12 •

NUTRITION EDUCATION

ENVIRONMENTAL JUSTICE

4a 5

6c 4c 4b

4a,b. Real Food Generation identity, Real Food Challenge brochure and infographic: Justin Rafferty, Olivia Russin, Sophie Wedd, Fa12 • 4c. Sophie, Justin and Olivia wearing the shirts they designed for Real Food Generation, Fa12 5. Voces Latinas web site: Ben Apatow, Sharon Wagner, Jennifer Zhu, Fa12 • 6a,c. NYC-EJA identity and brand guidelines: Ben Apatow, Fa12 •

P15 2012

6b. Reviewing logo options with Juan Camilo Osorio and Eddie Bautista of NYC-EJA.

P16 2005

90 Clients, operating in all 5 boroughs and 20+ countries on 5 continents…

Combined with the more than 250 students (see inside covers) who have taken their experience, skills and empathy out into that world, truly visualizing that impact is nearly impossible. What can be seen readily is the scale and scope of that work, which has literally gone from down the block to around the globe.

• Active Citizens Project

• America Scores

• Art in the Contested City

• Artmakers Inc

• ARTs East New York

• Bat Conservation International

• Bedford Stuyvesant Restoration Corporation

• Blacc Vanilla Community Foundation

• Blue City

• Brooklyn’s Bounty

• Brooklyn Children’s Center

• Brooklyn Economic Development Corporation

• Calpulli Mexican Dance

• Center for Constitutional Rights

• Century Dance Complex

• Chiefgood

• Child Development Support Corporation

• Child Soldiers International

• Citiwide Harm Reduction

• CIVITAS

• Coalition for the Improvement of Bedford-Stuyvesant

• Community Access

• Commit to Green

• Community Word Project

• Dance Theatre Workshop

• Design Corps Identity

• Dwa Fanm

• Edible Churchyard

• EIS Housing Resource Center

• Elders Share the Arts

• Friends of Firefighters

• Goalgi

• Grace Institute

• Grid Republic

• Growing Up Africa

• Health Advocates for Older People

• Health Science Education

• Heartshare Human Services

• HighWaterLine project

• Himalayan Health Center

• Hip Hop Theatre Festival

• I heart PV

• iLand

• Inkululeko

• Jewish Child Care Association

• Just Food

• Kham Film Project

• Mentoring in Medicine

• Mission: Restore

• Moore Street Alliance

• National Black Women’s Justice Institute

• National Portfolio Day Association

• Neighborhood Housing Services of Staten Island, Inc.

• Newburgh Free Library

• New York Bee Sanctuary

• New York City Environmental Justice Alliance

• NOFA Locavore Challenge

• Ongoza Africa

• Opening Act

• Oratorio Society of New York

• Pencils of Promise

• Picture the Homeless

• Possumus International

• PS6 Center for Film and Television

• Rainforest Foundation US

• Reconnect Brooklyn

• Recycle A Bicycle

• Resilient Red Hook

• RETI Center

• Rise and Ride Newburgh

• Row New York

• Real Food Generation

• Southwest Brooklyn Industrial Development Corp

• Special Citizens Futures Unlimited, Inc.

• St. John’s Bread and Life

• Studio in a School

• Sustainable South Bronx

• Take The Lead

• Theatre of the Oppressed NYC

• Trees New York

• Together We Can Timebank

• Town + Gown

• Trinity Place Shelter

• Uncommon Charter High School

• Voces Latinas

• The Walt Whitman Initiative

• Winter Film Awards

• Yell Help Disaster Relief

Client Main Area of Focus

• Arts

• Community

• Education

• Environment

• Health

• Social Justice

• Youth

P17 2020

ARTS EDUCATION

MEDICAL MENTORSHIP

Oysters are Habitat Forming

@HarborSchool New York Harbor School

By 2030, one billion live oysters will be distributed around 100 acres of reefs, making the Harbor once again the most productive waterbody in the North Atlantic and reclaiming its title as the oyster capital of the world.

1a 1b

3a 3b 3c 2b 2c 1a,b. Studio in a School identity (as signage) and one pagers: Alex Jefferson, Cotê Lull, Scott Thompson, Sp13 • 2a. Brainstorming questions for Mentoring in Medicine 2b. Mentoring in Medicine logo: Dina Cheng, Mary Dean, Alicia Payette, Sp13 • 2c. Andrew Morrison of Mentoring in Medicine reviews the latest logo designs 3a. Billion Oyster Project poster (via Chiefgood): Samantha Loiacono, Fa13 • 3b. Charity Water poster (via Chiefgood): Corey Hunt, Fa13 •

P18 2013

3c. The Fortune Society poster (via Chiefgood): Thomas Murray, Fa13 •

4a,b,c. Take The Lead brochure (interior / cover), promotional flyer (cover / interior / poster), and Close the Gap App: Christine Allen, Richard Artze, Michael Bagnardi, Luke Hanna,

Corey Hunt, Sydney Kay, Leo Kim, Brian Kwon, Samantha Loiacono, Sandra Mastinggal, Karen Moreno, Thomas Murray, Katy Rustrick, Hannah Sporn, Jack Thomas, Fa13

•

DISABILITY SUPPORT

SPECIAL CITIZENS FUTURES UNLIMITED Supporting Adults and Children with Autism since 1976 4a 4b 4c 5a 5b 3.3-4 INCOME INEQUALITY

As a small, new nonprofit we would never have been able to have such beautifully designed materials otherwise.

Gloria Feldt, Take The Lead

•

5a. Special Citizens Futures Unlimited logo: Alex Jefferson, Sp13

P19 2013

5b. Brad Keller of Special Citizens reviews logo options with the Spring 13 team.

SCIENCE FUNDRAISING

ENVIRONMENTAL PRESERVATION

1a 1c

3a 3b 2a

2b 1a,b,c. Sustainable South Bronx Brooklyn Energy Efficiency Program identity, one pagers, brochures and postcards: Doug Knapton, Alice Lee, Jess Leung, Naomi Ornstein, Steve Tripari, Sp14 • 2. New York Bee Sanctuary logo and site: Seth Lambing, Andrew Scott, Hyunseo Yoo, Sp14 •

P20 2014

3a. Representatives from Goalgi mull over the design options following student presentations. 3b. Goalgi logo: Brittany Bobo, Fa14 •

COMPOSTABLE BAGS ACTIVIST THEATER

4a. Shien-ru Tsao reviews Commit to Green identity presentations.

4b. Commit to Green logo: Chantal Persad, Fa14 •

4c. Commit to Green compostable bag graphics: left to right: Brittany Bobo (x2), Sayaka Ueno, Ashley Swope, Will Ramirez, Fa14 •

5. Oratorio Society of New York concert posters: Mia de Jesus, Nicole Olavarria Key, Sam Wolgemuth, Sp15 •

6a,b. TONYC logo and home page: Risa Takeuchi, Fa15 •

6c. Risa Takeuchi, Fa15, reviews final edits with TONYC representatives and members in person.

4a 4c 4b 5 6a 6b 6c

CULTURAL

“A Holiday Essential.” Time Out New York More information at oratoriosocietyofny.org Monday, Dec 21, 2015, 8pm Stern Auditorium/Perelman Stage at Carnegie Hall Tickets: $25–90 Carnegiehall.org CarnegieCharge: 212 247 7800 Carnegie Hall Box Office: 57th St and 7th Ave, NYC MESSIAH Handel More information at oratoriosocietyofny.org Monday, May 9, 2016, 8pm Stern Auditorium/Perelman Stage at Carnegie Hall Tickets: $25–90 Carnegiehall.org CarnegieCharge: 212 247 7800 Carnegie Hall Box Office: 57th St and 7th Ave, NYC Merryman New York Premiere “Missa in Angustiis” Haydn “Arguably Haydn’s greatest single composition.” H.C. Robbins Landon (Haydn biographer) “The choral writing of Marjorie Merryman’s Jonah is an artistic treasure.” The Washington Post More information at oratoriosocietyofny.org “Grandly scaled… Mr. Filas writes in a melodic, accessible style.” —The New York Times Monday, Nov 2, 2015, 8pm Stern Auditorium/Perelman Stage at Carnegie Hall Tickets: $25–90 Carnegiehall.org CarnegieCharge: 212 247 7800 Carnegie Hall Box Office: 57th St and 7th Ave, NYC

AWARENESS

P21 2015

We loved the process; it opened the organization up to deep discussions as to how they wanted to be visually represented.

MICROENTERPRISES

COMMUNITY PROGRAMS

1a 1b 1c 1e

2b 2c 2d

2a 1a,b,d,e. Ongoza identity, site, one pager, brochure and business card: Jules Belanich, Emily Mercado, Risa Takeuchi, Joshua Walker, Fa15 • 1c. Gabriele Blecher of the Issroff Family Foundation reviews student work with the Fall 15 team while Ongoza representatives join remotely. 2a,b,d. NHSSI identity, icon system, site and brochure cover: Mia de Jesus, Kimoy Marin, Nicole Olavarria Key, Jihye Park, Sp15 • 2c. NHSSI representatives with the Spring 15 team

P22 2015

Gabriele Blecher, Issroff Family Foundation (for Ongoza)

International Reach

While several Design Corps clients over the years had worked internationally, remote conferencing and good word of mouth led to students working with clients in even more countries starting in 2015. As we continued to work with local organizations, our work and impact crossed borders and oceans — with clients located or doing good work in South Africa, Tanzania, Brazil and Afghanistan — and students meeting with client teams and partners located in Nairobi, London and Johannesburg.

Projects have ranged from environmental campaigns for the Rainforest Foundation US, a UN-focused report for Child Soldiers International and identities for medical, economic and educational initiatives — all thousands of miles away, but producing results that were no less concrete.

4 5 6 7 3

The team created materials that will have a profound impact on the lives of people some 8,000 miles away from Pratt in Makhanda, South Africa.

Jason

Torreano Executive Director Inkululeko 3. Child Soldiers International U.N. report (interior spread): Alyssa Klimo, Megan Lee, Dana Weiss, Fa17 • 4. Rainforest Foundation US poster: Hernán Ayala, Sofiya Levina, Ayushi Shah, Farhat Skider, Fa16 • 5. Ongoza site: Jules Belanich, Emily Mercado, Risa Takeuchi, Joshua Walker, Fa15 • 6. Mission Restore postcard: Stacey Kim, Kyle O’Brien, Erica Ohmi, Matt Von Rajcs, Sp17 •

P23 2015

7. Inkululeko Common Ground Café digital brochure, and site: Maria Corner, Emi Sato, Chir Chi Yuen, Sp20 •

1a, 1b. Growing Up Africa identity, website and action packet: David Cutler, Dani Franco, Claire Jardin, Genevieve Womack, Sp16 •

2a. A combination in-person and remote presentation to Rainforest Foundation US

2b, 2c, 2d. Rainforest Foundation US brochure, poster and Instagram campaign: Hernán Ayala, Sofiya Levina, Ayushi Shah, Farhat Sikder, Fa16 •

22 Applications Website home and interior pages growingupafrica.org.za growingupafrica.org.za Growing Up Africa improves the quality of life in underserved communities by building capacity to educate and empower individuals. Design, David Cutler ’17, Dani Franco ‘16, Claire Jardin ‘16, Genevieve Womack ‘17 Design Corps, Pratt Institute, designcorps.pratt.edu Wrap interior JOIN GROWING UP AFRICA growingupafrica.org.za Growing Up Africa improves the quality of life in underserved communities by building capacity to educate and empower individuals. Wrap interior 1a 1b 2a 2b 2d 2c SCHOOL CONSTRUCTION INDIGENOUS RIGHTS 26 Africa created an “eco-classroom” with a curriculum developed by the Cornell Lab of Ornithology and Princeton Department of I didn’t have anywhere to go. But I found Happy Homes and Happy Homes found us. Oupa Mapuza, Teacher at the Happy Home Preschool JOIN US Be a Volunteer Be a Sponsor Be an Intern Donate Today BE THE CHANGE 26 HAPPY HOMES PRESCHOOL Justicia Mpumpalanga, South Africa The Happy Homes initiative sought to improve early childhood education standards in the rural areas of South Africa by empowering members of the community to take ownership of their children’s development. The campus garden and feeding program was started in an effort to address educational issues exacerbated by rural poverty. The garden program provides daily meals for the students and the surplus crops are sold to the village community as a source of revenue for the school. Resources and funding are provided in a manner that promotes sustainability and a multi-generational legacy of learning. Growing Up Africa created an “eco-classroom” with a curriculum developed by the Cornell Lab of Ornithology and Princeton Department of Zoology. I didn’t have anywhere to go. But I found Happy Homes and Happy Homes found us. Oupa Mapuza, Teacher at the Happy Home Preschool JOIN US To become involved with Growing Up Africa, please visit our website: growingupafrica.org.za Be a Volunteer Be a Sponsor Be an Intern Donate Today Subscribe to Our Newsletter BE THE CHANGE Call to action card, front and back 24 Applications Action Packet It’s all about the self-empowerment gained through Wrap Front Wrap Back growingupafrica.org.za It’s all about the self-empowerment gained through education.

P24 2016

Design Corps has been an invaluable resource for RETI Center. We’re able to present a professional face to the world and showcase all of our projects through the impressive communications materials.

HUMAN POTENTIAL

HOARDING ASSISTANCE

3a 4 5 3d 3b 3c

Tim Gilman-Ševčík, Executive Director RETI Center

•

3a,b,c. Heartshare Human Services #IAmHuman campaign poster/brochures: Hernán Ayala, Fa16 3d. Representatives from Heartshare Human Services review content and layout with the Fall 16 team.

P25 2016

4. RETI Center identity and brochure: David Cutler, Sp16 • 5. Eviction Intervention Services SORT campaign ads: Ayushi Shah, Fa16 •

MEDICAL SUPPORT

RESILIENT COMMUNITIES

2c 2b 3a 3b

1a. Students visit the Mary A. Whalen during a research trip in Red Hook. 1b. Resilient Red Hook identity and web site: Stacey Kim, Erica Ohmi, Matt Von Rajcs, Sp17 • 2a,b. Walt Whitman Initiative event posters and identity: Megan Lee, Fa12 • 2c. Megan Lee reviews final details of designs with Karen and Jesse from the Walt Whitman Initiative.

P26 2017

3a,b. Mission Restore identity, presentation slides and one pager: Stacey Kim, Kyle O’Brien, Erica Ohmi, Matt Von Rajcs, Sp17 •

4a,b,c,d. Reconnect Brooklyn’s pop-up store on Pratt campus; their new logo on shirts for sale; design charette with stakeholders and Interior Design students; touring Reconnect’s silkscreen studio

4e,f. Reconnect Brooklyn brochure and identity: Nichole Garcia, Fa17 •

DISCONNECTED YOUTH

P27 2018

4d 4f

5b 4b 4c

4e CHILD SOLDIERS

5a,b. Child Soldiers International Why 18 Matters campaign report and animation: Alyssa Klimo, Megan Lee, Dana Weiss, Fa17 •

We wanted something totally different from what we’d had before. The end product was perfect and we loved the built in variations to meet our needs.

2 2 2 2 2 2 1a 2a

1b 1d 1e 1c

2.4

PUBLIC LIBRARY PROGRAMS

Steffanie Finn, Executive Director, Winter Film Awards 1a,b,d,e. Newburgh Free Library poster, suggestion board, Instagram campaign and postcard: Amaía Garcia, Grace Kim, Jonah Linhares, Danielle Singer, Sp18 • 1c. Members of the Spring 18 team develop the selected design for implementation. 2a,b. Together We Can timebank identity, campaign and brochure: Louisse Lopez, Nina Park, Joshua Pleva, Julia Reid, Fa18 • 3a,b. Winter Film Awards festival poster and tickets: Sarah Kim, Fa18 •

P28 2018

Regional Collaboration

The historic city of Newburgh, New York, sitting 60 miles north of Brooklyn, became a kind of second home to Design Corps from 2018 to 2020. Students produced work with five very different clients — from a community time bank to a cycling awareness initiative and repair cafe.

In contrast to all our work in areas like Red Hook and Bed-Stuy, Newburgh allowed students to look beyond the backyard of Design Corps’ home city. But its relative proximity also meant that — unlike with our international work — student cohorts were able to visit the city, walk its streets and, most importantly, speak with its residents.

TWC Volunteer Shirts

Used to identify different volunteers at events

•

4. Newburgh Free Library postcard: Amaía Garcia, Grace Kim, Jonah Linhares, Danielle Singer, Sp18 5. IMPACT, Inc. logo: Louisse Lopez, Nina Park, Joshua Pleva, Julia Reid, Fa18 • 6. Naomi Hersson-Ringskog of Dept of Small Interventions leads a student tour of Newburgh in Spring 2018. 7. IMPACT!, Inc.’s Damian DePauw hosts the Fall 18 team. 8. Rise & Ride Newburgh sticker: Rebecca Chow, Varun Mundra, Marta Sharapova, Arisa Thaweeskulchai, Fa20 • 9. Visiting the future home of the BVCF in Spring 2019. 10. The Fall 2018 team interviews community representatives at the Fullerton Center in Newburgh. 11. Together We Can logo and shirt: Louisse Lopez, Nina Park, Joshua Pleva, Julia Reid, Fa18

Julia Reid Final Phase Deliverables Together We Can Newburgh Timebank Impact!, Inc. Logo

They helped me come up with a whole campaign for different demographics… the design elements were adaptable depending on my future focus.

P29 2018

Damian DePauw Executive Director IMPACT, Inc.

ENVIRONMENTAL AWARENESS

2019 2

1a. Blue City climate change identity and exhibit panels: Helen Chen, Eureka Du, Jerri Holderer, Wendy Ju, Peg Smith, Brooke Stratton, Jae Wendell, Fiona Ye, Fa19 • 1b. Touring Red Hook with RETI Executive Director Tim Gilman-Ševčík. 1c. Climate Lab proposed signage: Eureka Du, Fiona Ye, Fa19 • 1d. Brochure cover: Peg Smith, Fa19 • 2. Blacc Vanilla Community Foundation logo: Hua Chen, Ava Wang, Sp19 • 3a. Moore Street Alliance identity: Hua Chen, Manat Jolly, Julia Reid, Sp19 • 3b. Interviewing community members at La Marqueta, the heart of the Moore Street Alliance’s work.

3c. Moore Street Alliance strategy presentation board: Sara Knapp, Sp19 • 1a

1b 1c 1d

3b P30

HEALING JUSTICE

4e 5b

4a,b,d,e,f. Inkululeko Common Ground Cafe digital brochure, signage, flyer, t-shirts and WhatsApp posts: Maria Corner, Emi Sato, Chir Chi Yuen, Sp20

•

4c. Jason Torreano of Inkululeko discussing the students’ research 5a,b. Town+Gown Closing the Soil Loop campaign brochure and poster: Peg Smith, (Infographic by Wendy Ju), Fa19 •

2020

4d 4f 4e

6. National Black Women’s Justice Institute site: Maria Corner, Sp20 •

2.3

EDUCATIONAL ENTREPRENEURSHIP

6 4a 4b 4c P31

•

1a,b,c. Rise & Ride Newburgh identity, map, brochure cover, poster and Instagram campaign: Rebecca Chow, Varun Mundra, Marta Sharapova, Arisa Thaweeskulchai, Fa20 2a,b,c,d. PS6 Center for Film and Television Instagram posts, poster and logo: Arisa Thaweeskulchai, Fa20 • 3. Amber Liu and Rebecca Chow interview Newburgh residents and stakeholders remotely during the COVID-19 pandemic. 2a 2b 2c 2d 1a 1b 1d

P32 2020

HEALTHY COMMUNITY 3

Spring 2013

Hannah Bardwell

Anthony Bayoneto

Dina Cheng

Mary Dean

Alex Jefferson

Cotê Lull

Alicia Payette

Scott Thompson

Aaron Tripp

Fall 2013

Christine Allen

Richard Artze

Michael Bagnardi

Luke Hanna

Corey Hunt

Sydney Kay

Leo Kim

Brian Kwon

Samantha Loiacono

Sandra Mastinggal

Karen Moreno

Thomas Murray

Katy Rustrick

Hannah Sporn

Jack Thomas

Spring 2014

Christina Hillman

Bella Ibrahim

Phoebe Joint

Sydney Kay

Doug Knapton

Seth Lambing

Alice Lee

Jessica Leung

Karen Moreno

Naomi Ornstein

Estefanny Ramirez

Andrew Scott

Steven Tripari

Hyun Seo Yoo

Fall 2014

Brittany Bobo

Alex Durante

Michael Hayashi

Lizzi Kocik

Pawan Maneepairoj

Antonia Orol-Berlinger

Chantal Persad

Will Ramirez

Ekin Sirel

Ashley Swope

Sayaka Ueno

Tina Yu

Spring 2015

Christa Bickhart

Mia de Jesus

Claire Jardin

Kimoy Marin

Kendall Murphy

Nicole Olavarria Key

Jihye Park

Megan Varner

Sam Wolgemuth

Fall 2015

Jules Belanich

Amanda Crossen

Niko DeBono

Mikaela Kalmar

Joey Lobel

Emily Mercado

Amir Mills

Vera Rijks

Jessica Swingle

Risa Takeuchi

Joshua Walker

Alison Zahn

Spring 2016

David Cutler

Danielle Franco

Claire Jardin

Genevieve Womack

Fall 2016

Hernán Ayala

Chloe Choi

Jonathan Choi

Arthur Crews

Bridget Finley

Ryan Goldberg

Grant Krueger

Sofia Levina

Jordan Levinson

Daniel Mace

Ted Mello

Hannah Platte

Ayushi Shah

Farhat Sikder

Spring 2017

Stacey Kim

Kyle O’Brien

Erica Ohmi

Matt Von Rajcs

Fall 2017

Mariah Adams

Azucena Barrera-Martinez

Amaía Garcia

Dylan Goodwin

Liza Bruno

Nichole Garcia

Alyssa Klimo

Megan Lee

Lauren Peterpaul

Danielle Singer

Dana Weiss

Spring 2018

Mariah Adams

Amaía Garcia

Nichole Garcia

Allan Fernandes

Grace Kim

Kristy Lawrence

Chung Jae Lee

Jonah Linhares

Emily Simpson

Danielle Singer

Kelove Zamor

Fall 2018

Katherine Bayne

Kristina Dzhaparidze

Sarah Kim

Sami Kuderna-Reeves

Louisse Lopez

Lauren Lynch

Nina Park

Josh Pleva

Julia Reid

Phorrapatra Rerngprasertvita

Schylar Roberts-Greathouse

Matthew Sobanko

Marissa Suky

Kelove Zamor

Spring 2019

Hua Chen

Yukai Huang

Manat Jolly

Jung Su Kim

Sohyun Kim

Sara Knapp

Julia Reid

Ava Wang

Sofia Zabala

Fall 2019

Helen Chen

Yanfei Durante

Jerri Holderer

Wenxin Ju

Peg Smith

Brooke Stratton

Jae Wendell

Fiona Ye

Spring 2020

Maria Corner

HyunDa Kang

Natalie Marinides

Corey Patterson

Emi Sato

Chir Chi Yuen

Fall 2020

Denis Afanasyev

Rebecca Chow

Roberto Farruggio

Maura Kelly

Amber Elizabeth Liu

Varun Mundra

Marta Sharapova

Arisa Thaweeskulchai

2020

The Design Corps mission is to provide socially or environmentally conscious organizations with quality pro-bono design services, while exposing students to professional experience and the rewards of using their skills in the service of a good cause. Operating as a design firm under the direction of experienced faculty, students present design options, provide finished files and monitor production of final pieces for these clients.

Pratt Institute

Undergraduate Communications Design

Brooklyn, New York

Published with support of the Faculty

Development Fund of Pratt Institute

Design assistance by Lila Meyer

2021