20 22
Marketing beyond the exceptional Nothing compares.
Charles Oppler
Randy Lyn Ketive
CEO, Broker/ Owner
Chairman, Broker of Record/ Owner
I N T ROD U CT I ON Welcome to Prominent Properties Sotheby's International Realty. We take great pride in being the vanguard of marketing properties across all price ranges with the highest level of professionalism and guidance. Our network goes beyond referrals tothe a sharing of best practices and strong culture of collaboration. Our Clients around world turn to Sotheby? s International clients benefit not only from this deep local network and agility, but from the
Realty after one key question: powerconsidering of our brand's cutting-edge technology, unmatched marketing platform, and worldwide recognition as the leader in real estate, making us a truly local, regional and global force. We approach real estate with one goal in mind: to help our clients achieve their dreams.
"Who can do the most for me?" We understand like no other that a home is an investment in your future, a statement about how you want to live, and where you will create countless lasting memories. Thank you for your business and confidence.
Charles Oppler charles.oppler@prominentproperties.com o 20 1.568.5668
Randy Lyn Ketive randy.ketive@prominentproperties.com o 20 1.585.80 80
Englewood Cliffs Office Prominent Properties Sotheby's International Realty 457 Sylvan Avenue, 2nd Floor, Englewood Cliffs, NJ 07632 o 20 1.585.80 80 | sothebysrealty.com
Our Story Over 25 Years ago, Maggie Raffaele began her career in the real estate industry. Her passion for helping clients service their real Charles Oppler
Randy Lyn Ketive
estate needsCEO, gained her a successful track record and local Broker/ Owner Chairman, Broker of Record/ Owner recognition. By 2013, her daughter Jia joined her side to create Welcome to Prominent Properties Sotheby's International Realty. We take great the MJ Group. They combine their passion, knowledge, devotion, pride in being the vanguard of marketing properties across all price ranges with
the highest levelthe of professionalism and guidance. Our network goes beyond and experience to offer best-personalized service to their referrals to a sharing of best practices and strong culture of collaboration. Our
clients and success in every By network joiningand New Jersey's clients benefit not onlytransaction. from this deep local agility, but from the power of our brand's cutting-edge technology, unmatched marketing platform,
top brokerage Prominent Properties Sothebys' International and- worldwide recognition as the leader in real estate, making us a truly local,
regional and global force. We approach real estate with one goal in mind: to help
Realty, they have been able to leverage their clients' real estate our clients achieve their dreams.
experience with the best-in-class service, and connections We understand like no other that a hometools is an investment in your future, a statement about how you want to live, and where you will create countless lasting
locally and globally. Throughout the years, they have been memories.
recognized for their work and success. They have been awarded Thank you for your business and confidence. numerous prestigious achievements such as Top producers Charles Oppler
within the company, NJ Realtors® Distinguished Sales Award®, charles.oppler@prominentproperties.com
o 20 1.568.5668
as well as the prestigious NJRealtors® Circle of Excellence Randy Lyn Ketive
Award® throughout the years has made this mother-daughter randy.ketive@prominentproperties.com o 20 1.585.80 80
duo a well-respected team throughout the industry. Englewood Cliffs Office Prominent Properties Sotheby's International Realty 457 Sylvan Avenue, 2nd Floor, Englewood Cliffs, NJ 07632 o 20 1.585.80 80 | sothebysrealty.com
Your Listing Process Setting the Stage
Marketing Presentation
- Home prep & staging - Review marketing plan - Make keys & place lockbox - Sign installed
- Pricing committee - Comparable homes analysis - Market trends report
Going Live Gearing up for Success - Listing agreement & transaction paperwork signed - Optimal communication plan developed - Discuss marketing plan, home prep costs, procedure for showings, multiple offer format & closing costs
- Listing entered into the MLS & ListSync for global syndication - Agent contacts brokers locally, regionally & globally, focusing on areas where buyer's are trending
Evaluate Progress - Evaluate feedback - Assess buyer traffic - ListTrac market response analysis - Marketing review - Price assessment
Closing - Staging removal - Packing & moving - Walk through & closing
Showings Commence - Host broker open house - Host public open house - Schedule private showings - Contact buyers' agents for feedback
Coming to the Table - Negotiate offer acceptance - Attorney review - Home inspection - Contingency satisfaction - Mortgage commitment - Survey - Title
Marketing Timeline Phase 3
Phase 1 - Review market trends - Discuss marketing plan & communications strategy
- High resolution photography shoot (optional twilight &/ or drone) - High definition videography captured (optional Matterport , walk-through videos &/ or 15-second teaser social videos) - Floor plans (traditional & digital)
Phase 4 Phase 2 (optional) - Coming Soon sign installed - Agent lists property as Coming Soon & introduces throughout PPSIR network * *Appropriate paperwork required
- Promotional copy - Print campaign developed including postcards & brochure - Property landing page on sothebysrealty.com
Phase 6 - Listing submitted to our internal Communications department - ActivePipe email marketing targeted to brokers & consumer - Targeted direct mail marketing - Targeted social media promotion - Paid advertising opportunities (print & digital) through Sotheby's International Realty® media partners, local media & Social AdEngine
Phase 8 - ListTrac report market response analysis - Marketing strategy & review
Phase 5 - Sign & lockbox installed - Listing entered into the MLS & ListSync for global syndication
Phase 7 - Broker-to-broker outreach - Broker open house - Public open houses - Buyer coordinated showings - Virtual open houses & showings - Special events
W E RA I S ED T H E B A R. AGA I N .
Innovative Technology 90% of homeowners begin their search online. Sothebysrealty.com is the most visited luxury real estate website in the world, engaging millions of buyers to immerse themselves in your home. Listings from around the globe can be accessed seamlessly on any device and mobile users can directly text a sales associate from any listing page. Our innovative Apple TV® app gives consumers the big-screen details of our properties from the comfort of their living rooms. It?s the best way to explore a home from afar. Our app allows user's to refine their searches to explore various lifestyles and amenities. Developed with Google, Curate by Sotheby?s International Realty SM is our augmented reality (AR) luxury real estate tool that lets you envision your future home. Any property can be transformed using a curated selection of AR furnishings and décor sets. You can download the app in the Google Play Store or the Apple App Store.
37 MILLION 13MILLION 90,000 A RECORD NUMBER OF VISITS TO SIR.COM
VIDEOS PLAYED IN 2020
TOTAL HOURS WATCHED
T H E A DVA N TAGE
Our Marketing Engine - Worldwide brand recognition
- Local media opportunities
- Global brand marketing
- Submission to internal Communications
- Exclusive media partnerships
department for advertising opportunities
- Search engine marketing
- SIR mobile app
- Targeted advertising
- Curate by Sotheby's International
- sothebysrealty.com
RealtySM virtual staging app
- Webpage devoted to your home
- Targeted social media marketing
- Unsurpassed online property distribution
- Social Ad Engine property promotion on
syndication
Facebook and Instagram
- ListTrac market response report
- Apple TV® app
- Global referral network
- Targeted direct mail marketing
- Relocation services
- ActivePipe targeted email marketing
- Professional high resolution imagery and
- Broker-to-Broker outreach
videography - High quality brochures and marketing material
- Public open house events - Buyer coordinated showings - The coveted blue sign
Maximum Exposure Sotheby's International Realty® is the most profiled company in the press, allowing us to intersect with homebuyers at every stage of their home search. Our public relations team fosters relationships with leading media outlets with two objectives in mind: increase traffic to our website and generate exposure for our listings. Combined with our marketing engine and unrivaled network, all roads lead to your home.
Exclusive partnerships with leading media powerhouses worldwide allow the brand to connect with global clientele in both digital and print.
Property syndication to over 1,000 websites across the most authoritative news, lifestyle, financial sites and real estate marketplaces.
Our unequaled local, regional and global referral network: - 15 offices covering the NYC Metropolitan Area - $200.5 Million in PPSIR referral volume in 2020 - $2.9 Billion in Sotheby's International Realty global referral volume in 2020
Search engine marketing and targeted advertising. Sotheby's International Realty signage.
Your Home
Cutting-edge technology: - sothebysrealty.com - SIR mobile app - AppleTV® - Curate by Sotheby's International Realty SM
In-house Communications team promoting our listings for advertising opportunities.
Paid advertising opportunities via our exclusive media partnerships, including TAPinto and Social Ad Engine.
Targeted email marketing via ActivePipe, the leading real estate email marketing platform.
Targeted direct mail marketing.
Targeted social media marketing via Facebook, Instagram, YouTube, LinkedIn and more.
Pricing Strategy Your property shows and sells best when it is priced at a fair market value. As the price increases above this value, sellers lose a greater share of prospective buyers. According to the National Association of REALTORS® if a house is priced correctly for the market, there should be one offer for every ten showings. The proper pricing strategy creates a sense of urgency in buyers, allows the seller to control negotiations by generating showings and setting up multiple offers and results in the highest and best price for your home while minimizing time on the market and appraisal issues.
Recommendation
No showings
Price repositioning of 9-10%
Multiple showings, but no offers
Price repositioning of 6-8%
Repeat showings, but no offers
Price repositioning of 3-5%
Showings
Showingswithin 30-60 days on market
Marginally overpriced Significantly overpriced
Weeks on market
NJAR® Distinguished Sales Club Circle of Excellence Sales Platinum Award 2015. 2018 - 2019 2000 - 2021 Lifetime membership to the NJ REALTORS® 2013 - 2021 Prominent Properties Sotheby?s International Realty Top 25 Producer Award 2013 - 2021 Prominent Properties Sotheby?s International Realty Top Associate for Volume Award 2016- - 2019, 2021 NJ REALTORS® Circle of Excellence Award Winners Platium Level 2010 - 2020 NJ REALTORS® Circle of Excellence Award Winners Gold Level New Development Specialists - The Exclusive Listing Team for the Glass House & The Pearl, Edgewater NJ
Englewood Cliffs Office Prominent Properties Sotheby's International Realty 457 Sylvan Avenue, 2nd Floor, Englewood Cliffs, NJ 07632 o 20 1.585.80 80 | sothebysrealty.com
All information deemed reliable but not guaranteed. Sotheby?s International Realty®and the Sotheby?s International Realty Logo are service marks licensed to Sotheby?s International Realty Affiliates LLC and used with permission. NRK of New Jersey, Inc. d/ b/ a Prominent Properties Sotheby?s International Realty fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. Any services or products provided by independently owned and operated franchisees are not provided by, affiliated with or related to Sotheby?s International Realty Affiliates LLC nor any of its affiliated companies. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.