Brand Prep 101: The Basic Steps You Can Take To Avoid Destroying Your Brand And Start Developing It

CORPORATE IDENTITY The visual identity of a corporation (logo, stationary, signage, etc.) intended to help differentiate it from competitors.

Key Point: The elements included in your corporate identity suite must be aligned with your unique message. BRAND EQUITY The value of a brand to consumers, measured by their commitment to, and demand for, the products and/or services of the brand.

Key Point: Earning strong brand equity among your customers is your ultimate goal.

14 | BRAND PREP 101 MIYO STUDIOS | www.miyostudios.com

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Brand Prep 101: The Basic Steps You Can Take To Avoid Destroying Your Brand And Start Developing It

Published on Mar 14, 2011

Camille Friend

About

Despite the long title, Brand Prep 101 is a straight-forward, informative guide to making your business brand the best it can be. From day one. Small business owners and entrepreneurs who value their business and want to see it grow - efficiently and prosperously - understand that having a clear message and consistent identity is key. So, Brand Prep 101 was written with this group in mind. This community is full of people who are passionate about what they do and want to be successful for years to come. But these same business owners have limited resources to devote to the development of their brand. That’s where the Brand Prep 101 guide comes in. It’s the transitional tool that helps you bridge the gap between starting your business and hiring a consultant.

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