REVIEW OF STAGE1 SWOT Analysis Summary of OAPF

REVIEW OF STAGE 1

SWOT Analysis of Southall

entrepreneurial local environment social and community infrastructure proximity to Heathrow airport generous park and green spaces strong south Asian community transport links vibrant high street specialised goods community diversity industrial sites young demographic abundant brownfield sites sikh/Indian community and shops canal with potential for blue infrastructure future HS2 station at Old Oak Common Crossrail boost to housing market low density and low rise potential for densification

WEAKNESSES

lack of inward investment many under-occupied sites poor quality of housing few non-denominational or non-cultural civic or cultural institutions entrenched poverty economic downturn public service cuts disconnection from Railway car dominated public realm

slow bus journeys

THREATS

lack of safety lack of mainstream retail a barrier to local business growth gentrification from new development perception of crime declining quality of shops lack of parking Imbalanced development unfair distribution lack of qualifications unemployment future increase of traffic stress on infrastructure

Summary of OAPF

The original OAPF identified the following targets for Southall as one of West London's largest opprtunity areas:

1. 6,000 new jobs 2. 3,000 new homes 3. The arrival of Crossrail in 2019 (since delayed) 4. Maximising the use of Southall's brownfield sites 5. Responding to the 7 Key Messages that emerged from Southall's Big Conversation in 2012. This was made more significant because Southall's people were identified as its greatest strength.