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Monthly News Letter
www.mitre.com
MAY 2010 ISSUE 03
Introduction Dear Partner, Welcome to the very latest edition of the Mitre Sports International newsletter, featuring some of the latest news on Mitre from around the world. It has been a busy time, with the football season coming to a close in spectacular fashion in many parts of the world, ready in time for the World Cup in June. We are very much looking forward to seeing everyone who can make it to the forthcoming Mitre International Sports Conference on June 2nd / 3rd, here in London. Have a safe journey. Regards
Nick Crook (Interim Marketing Manager)
This newsletter is not meant for sale, any of the images within this newsletter should not be published elsewhere
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AUSTRALIA Australian partners sign deal with Football Federation Victoria Football Federation Victoria (FFV) is pleased to announce that Mitre is joining forces with FFV Futsal, as the official ball sponsor of all competitions and programs for the next three years. FFV Futsal Business Development Manager, Chris Ryan, was thrilled to announce FFV’s partnership with Mitre. “We are very pleased Mitre has agreed to sponsor our growing competition. We look forward to working with Mitre to help raise the profile of the sport even further in Victoria. “Mitre is recognised globally as a leader in football equipment and we’re delighted to feature their balls in our programs.”
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CHILE Universidad Catolica (UC) signs deal with Mitre Chile Great news for Mitre and for sports at a grassroots level in Chile. The Club Deportivo (Sports Club) of the Universidad Catolica has just signed a very important agreement with Mitre’s Chilean partner, Comercial Barlovento S.A. Mitre will become the Official Football and Rugby Ball of the UC’s branch “Deporte Escolar”, which consists of 100 schools across the nation. Marcelo Meyer, President of Comercial Barlovento, is also the distributor for Molten. The agreement will allow Molten to provide the balls for volleyball and basketball while Mitre will focus exclusively on football and rugby. The deal is for 2 years with the option to renew. Mitre will also provide all the apparel for rugby, volleyball, basketball and football on the 60th anniversary of “Deporte Escolar” on June 19th and beyond. The club was born as one of the many sport branches of the Universidad Catolica de Chile, officially founded in 1937. It made its professional debut in the second division, against the Universidad de Chile. Rivalry, both in sports and in academic issues, made these matches between the Universities become more and more important. This is equivalent to the intercollegiate athletic rivalry of Harvard and Yale in the U.S. or Oxford and Cambridge in the U.K.
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We applaud Marcelo Meyer who, together with our partners at Comercial Depor, worked very hard to make this deal a reality and we look forward to seeing Mitre on the schools’ tournaments, heavily covered by the media.
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The club has reached fame, both on a national and South American level, as owner of one of the best infrastructures and training centers in the continent. It has won 9 national tournaments, and one International Cup: Inter-American Cup.
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CHILE Mitre continues to be #1 in Chile Comercial Barlovento, our distributor for all rugby products, signed a 2-year agreement with the National Rugby Federation of Chile (FERUCHI) for Mitre to be the official apparel brand for all rugby categories: Adults, Seven-a-Side (a shorter variation of rugby union), Female, and Juniors under 18 years old, plus all the Referees. Furthermore, Mitre has secured all the commercial rights of the jersey replicas, balls, etc. with the national team’s logo. The National Rugby Federation of Chile was founded in 1953. The Chile national rugby union team, known as “Los Condores” (“The Condors”) is the 24th in the FIRA world ranking, and it is the third best team from South America, after Argentina and Uruguay. As Mitre continues to be the #1 Rugby brand in Chile, our Chilean partners are constantly looking for relevant accounts and new ways to raise the brand’s exposure.
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Vietnam On Board For Mitre Mitre has recently signed Dong Luc Joint Stock Company as our partner in Vietnam. They started 20 years ago as a factory producing hand stitched balls to become a company today with two house brands, seven company-owned stores, and an established wholesale distribution. Meeting with CEO, Business Director, and Brand Manager in their Ha Noi office (middle) Signing the deal and welcoming Dong Luc to the Mitre family (bottom left) We are currently working with Dong Luc to set up a Mitre showroom. Once finished, we will invite local clubs, league officials, and various sports associations to introduce them to our brand, so that we can establish presence in the grassroots as soon as possible.
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VIETNAM
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PORTUGAL Mitre announces a long-term partnership in Portugal Sports World, under the ownership of Canadian born Rodolfo Carvalho, was established in 2001, and is Portugal’s 2nd largest sporting goods retailer. Portugal has a total population of 10.5 million and mass participation in Soccer, a growing Rugby market, and strong foundations in Handball, and Basketball, so there are significant opportunities for success. Rodolfo has established an entirely new company, named Futebol Zone, which he has created to exclusively handle the Mitre brand and business in Portugal. Mitre has not had an official partner in Portugal since the 90’s. SportsWorld are also responsible for the distribution of Adidas to the independent trade, as well as the Brazilian brand Penalty.
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Club Atletico Aldosivi make front page News Exciting news about Mitre Argentina on the front page of the most important newspaper of Mar del Plata showing a great victory for Mitre’s CA Aldosivi vs. San Martin Tucuman (3-1) on April 13th. Club Atletico Aldosivi, is an Argentine football club based in the city of Mar del Plata and is sponsored by our Mitre Argentina partners. The club plays in the Primera B Nacional division of the Argentine league (which is equivalent to the second division). La Capital is a newspaper founded in 1867, the oldest Argentine newspaper still in circulation. La Capital reaches over 40,000 readers daily.
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ARGENTINA
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JAPAN Mito Hollyhock unveil new Home Jersey Anthony Tang was in Tokyo and Nagoya recently for meetings and a business review with our Mitre partner in Japan. The Royal Corp office has been renovated to accommodate a showroom with an area dedicated to Mitre products. (bottom right) President Nakane (bottom left) presenting the 2010 Mito Hollyhocks home jersey.
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UK Mitre unveils New Tensile Ball Mitre has launched the brand new Mitre TENSILE football – the most advanced football in the world. The TENSILE rewrites the rules of performance footballs, comprised of just 10 panels with 30% less stitching. This optimizes power and efficiency, improving airflow and reducing drag. This increases the average speed of a shot, making it a strikers dream. The ball is the first of its kind and will be used in all Football League and Scottish Premier League (SPL) matches from the beginning of the 2010/11 season. Now available to buy online.
Check out the great PR the Tensile has had on various websites and magazines.
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UK New Kit Launches for Ipswich & Huddersfield Mitre unveils the new away kits for both Ipswich and Huddersfield Town Football Clubs. Both kits have now gone on sale for the new season.
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SOCIAL NETWORKS Facebook & Twitter We currently have over 2,600 fans on Facebook and 120 followers on Twitter and with your help can make them greater. Recent content added: - Football League Play-Offs - FA Cup Final - Netball SuperLeague Finals - Fulham and Mark Schwarzer in the Europa League Final - Teams from around the world(Banfield, Tolima, Deportivo Cali) If you have not already joined, please go to: www.facebook.com/mitre
www.twitter.com/MitreSports
Join the page, and get up to date and involved with what’s going on worldwide with Mitre.
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