www.DiscoverMBN.com
A day of inspiration.
Keynote
Saturday January 30, 2016 8am-5pm Hilton Garden Inn Missoula, MT
Speaker
Judy Hoberman Author of Selling in a Skirt
Presenting Sponsors:
Tracy Worley Presenter Co-Chair Selkirk Coaching and Training Group tracy@tracyworley.com (406) 273-1631
Tami Beich Presenter Co-Chair Tami Beich Business Success Coaching tami@tamibeich.com (406) 207-0016
Annie Darby Sponsorship Co-Chair Holiday Inn Downtown annie.darby@himissoula.com (406) 239.7071
Racquel Williams Sponsorship Co-Chair Staybridge Suites rwilliams@staymissoula.com (406) 830-3694
Deb Gass Exhibitor Co-Chair Montana Department of Labor dgass@mt.gov (406) 542-5751
Symposium Committee Trish Anderson Symposium Co-Chair Isagenix International
Erika Close
Christine Tutty Johnson Advisor
Deirdre Flaherty Treasurer
lakepeoplemt@gmail.com (406) 239-6164
Clover Creative christine@clovercreative.net (406) 239-8151
Flaherty Financial Services, Inc dflaherty@sagepointadvior.com (406) 549-6718
Exhibitor Co-Chair PayneWest Insurance eclose@paynewest.com 406.327-6587
Kimberly Kinsinger Symposium Co-Chair
Joy Mogensen Secretary
Shelly Wear Hospitality Co-Chair
Tami Allen Marketing Co-Chair
K Design Marketing, Inc. kim@kdesignmarketing.com (406) 273-6193
Garden City Gift Baskets contact@gardencitygiftbaskets.com (406) 370-9331
Nerium International shellywear@gmail.com (406) 544-6912
Missoula Independent tallen@missoulanews.com (406) 543-6609
Michelle Allen Advisor
Kathy Headlee Treasurer
Ionela Rusnac Hospitality Co-Chair
Kristy Edwards Marketing Co-Chair
First Intertsate Bank michelle.allen@fib.com (406) 550-3747
Missoula Federal Credit Union kathy.headlee@missoulafcu.org (406) 523-3342
Wipfli CPAs and Consultants irusnac@wipfli.com (406) 728-1800
First Security Bank kedwards@fsbmsla.com (406) 327-1020
Women’s Symposium Registration Information Saturday, January 30, 2016
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8am - 5pm
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Hilton Garden Inn, Missoula
$45 MBN Members | $50 Non-MBN Members (lunch included)
register online at www.DiscoverMBN.com for more information contact symposium@DiscoverMBN.com
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2016 MBN Women’s Symposium
www.DiscoverMBN.com
Welcome from the Chairs
We are pleased to welcome you to our 11th annual Missoula Businesswomen’s Network Women’s Symposium, “Together We Can”. The Symposium will take place on Saturday, January 30, 2016 at the Hilton Garden Inn. The MBN Women’s Symposium is recognized as a phenomenal event throughout western Montana and averages more than 350 attendees each year. The MBN Women’s Symposium is a non-for-profit, one-day women’s conference held in Missoula. Since our first Symposium, it has been the goal of the annual MBN Women’s Symposium to educate, network, and promote local businesses, as well as provide attendees with personal and professional growth opportunities. We are excited to bring keynote speaker Judy Hoberman to this years MBN Women’s Symposium. In addition to the keynote luncheon, the MBN Women’s Symposium offers four breakout sessions with presenters from across Montana. Each session allow attendees opportunities to hear presentations on topics from professional to personal growth. The presenters and his/her topics are listed for review throughout the publication. The MBN Women’s Symposium offers wonderful opportunities to network with other attendees and learn about other local businesses. There are nearly 50 vendors to mingle with, and we encourage all attendees to have business cards on hand to exchange with vendors and other attendees. We would like to thank all of our sponsors for their support. This event would not be possible without the help of our sponsors, and we hope you will take time to recognize them and offer your support to these local businesses. Thank you to our exhibitors and presenters for their support of the MBN Women’s Symposium. Finally, to the Symposium Committee, your dedication and countless volunteer hours are appreciated, and we thank you for making this a wonderful event. Join us on Saturday, January 30th from 8am to 5pm at the Hilton Garden Inn for the 11th Anniversary of the MBN Women’s Symposium, “Together We Can”.
2016 MBN Women’s Symposium Co-Chairs, Trish Anderson & Kimberly Kinsinger
Table of Contents Symposium Committee
2
Welcome
3
Synergy Board
4
Sub-Networks
5
Benefits of Membership MBN Mission & Vision
6
A Look back at MBN Events 7 Proud to be a Member Keynote Speaker Symposium Schedule
8
Session One Presenters
10
Session Two Presenters
11
Session Three Presenters
12
Session Four Presenters
13
5 Ways to Authentic Leadership
14
What is a Limited Liabilty Company (LLC). . .
16
What Ever Happened to The ‘three-legged stool’ of Retirement?
17
Magic Happens When You Start with Gratitude
18
Does Age Matter?
20
Who Likes to Laugh? Marketing With Humor
22
MBN Membership Form
23
7 Ways to Build Customer Loyalty
24
Exhibitors
24
Symposium Sponsors
26
Missoula Businesswomen’s Network
3
Synergy Board Trish Anderson President Isagenix International lakepeoplemt@gmail.com (406) 239-6164
Sharon Rhodes Treasurer JCCS, PC srhodes@jccscpa.com (406) 549-4148
Tami Beich Newsletter Director Cascadia Business Development tami@cascadiabusiness.com (406) 207-0016
Kimberly Kinsinger President-Elect/Advertising K Design Marketing, Inc. kim@kdesignmarketing.com (406) 273-6193
Erin Steele Membership Director JCCS, PC esteele@jccscpa.com (406) 241-1586
Liz Walker Newsletter Director Primal Practice Chiropractic liz@primalpracticemt.com (406) 549-8969
Michelle Allen Past President/Awards & Recognition First Intersate Bank michelle.allen@fib.com (406) 550-3747
Beth Jaffe Website Director Cedar Mountain Software bethj@cmsmail.net (406) 549-0766
Brenda Young Directory Editor beyoung82@gmail.com (406) 830-0362
Miranda Ming Financial Advisor Wipfli, LLP mirming@gmail.com (406) 360-2181
Karen Schlatter Event Coordinator Montana Event Services karen.schlatter@umontana.edu (406) 209-1464
Tracy Worley Secretary/Historian Selkirk Coaching and Training Group tracy@tracyworley.com (406) 273-1631
Casey Dawes Media Director Self Publishing Services, LLC casey@stories-about-love.com (406) 493-0257
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2016 MBN Women’s Symposium
Amanda Reed Social Media & PR Read Mobile Marketing amanda@readmobilemarketing.com (541) 977-8333
www.DiscoverMBN.com
Sub -networks Empowerment
Health and Fitness
First Wednesday Time: 12-1pm Location: Finn & Porter (Private Dining Room) For More Information Contact: Holly Ondrasek • K Design Marketing Inc 406-360-3034 • holly@kdeisgnmarketing.com Rhonda Brady Smith • AAA Mountain West 406-829-5506 • rbradysmith@mtw.aaa.com
Fourth Tuesday Time: 11:45-1pm Location: Stone of Accord For More Information Contact: Lisa Vachio • Rodan & Fields Dermatologists 406-370-9197 • lisavachio@gmail.com Brenda Young 406-830-0362 • beyoung82@gmail.com
Business Skills Second Friday Time: 12-1pm Location: Noodle Express (West Broadway) For More Information Contact: Kayla Johnson • Isagenix International 406-531-3926 • fuelyourpassionsllc@gmail.com Shannon Brilz • MT Event Services 406-243-4119 • shannon.brilz@mso.umt.edu
Connections Third Tuesday Time: 12-1pm Location: Montana Distillery For More Information Contact: Amanda Read • Read Mobile Marketing 541-977-8333 amanda@readmobilemarketing.com Julie Anton • Missoula Area Chamber of Commerce 406-868-1839 • julie@julieanton.com
Bitterroot Third Wednesday Time: 11:30-1pm Location: Bitter Root Brewing (upstairs) For More Information Contact: Tami L Allen • Missoula Independent 406-544-5859 • tallen@missoulanews.com Tracy Walczak • Clearwater Montana Properties, Inc 406-821-3289 • tracywalczak@gmail.com
Mission Valley Third Thursday (Lunch Provided) Time: 11:45-1pm Location: Lake County Community Development Corp (407 Main St. Ronan, MT) For More Information Contact: Laurie Dassonville • SendOut Cards 406-407-3054 • ldville@yahoo.com Carol Cunningham • Lake County Community Development Corp 406-261-3200 • cunningham1carol@yahoo.com Whitney Cantlon • Lake County Job Service 406-883-7898 • wcantlon@mt.gov
Missoula Businesswomen’s Network
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MBN BENEFITS Member to Member Advertising • Membership Mailing List • Website Ads • Newsletter Business Ads • Newsletter Inserts • Membership Directory Ads If you have further questions, please contact the Synergy Board Marketing Director at MBNAds@gmail.com.
Networking Talk away. We encourage it!
Synergy Newsletter The MBN member newsletter Synergy is distributed to all members monthly, except for July and August. This publication is full of information on member businesses and exclusive advertising opportunities.
Events Have fun and meet great women at our annual social events: • Annual Symposium • Spring Social • Annual Retreat • Fall Social
Membership Directory This business information bank gets you listed so fellow members can call your business first! Log in to your account to discover all the opportunities MBN has available to you. Review and update your directory listing and membership profile to make sure members can find you for their business needs.
Recognition You can get recognized in front of your peers for business and personal accomplishments.
Win with MBN • Bring the most guests to the General Meeting and win a free lunch at the next General Meeting! • Sponsor the most new members per quarter and win a free insert in the Synergy newsletter! • Sponsor the most new members for the year and win a free renewal of your dues for next year!
Mentoring MBN gives you the opportunity to mentor another person or to be mentored in meeting your business and personal goals.
Get Involved! We are looking for members to help with various tasks for the Membership Committee. Some activities would involve helping out at General Membership Meetings, making phone calls or helping with mailings. Contact Erin Steele, esteele@jccscpa.com
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2016 MBN Women’s Symposium
Mission & Vision Founded in 1985, the Missoula Businesswomen’s Network is committed to increasing the personal and professional effectiveness of its members by: • Providing business and professional women with multiple forums for exchange of ideas, experiences and social interactions. • Encouraging professional development of business and professional women through educational presentations. • Creating public awareness of the diverse and significant contributions of women in the business and professional community. • Fostering interaction among women leaders, enabling them to exert their influence for the betterment of the entire community.
www.DiscoverMBN.com
Missoula Businesswomen’s Network
7
A look back at MBN Events
2015 MBN Women’s Symposium
2015 Fall Social
Proud to be P
Members
Michelle M ic Allen TTami Allen Trish Anderson Laurie Dassonville Deirdre Flaherty Frankie Flaherty Micki Frederikson Deborah J. Derrick Gass Christine Tutty Johnson Kimberly Kinsinger Ellie Moss Erin Steele Danielle Vulpis 8
2016 MBN Women’s Symposium
First Interstate Bank Missoula Independent Isagenix SendOut Cards Flaherty Financial Services Flaherty Financial Services Campbell & Associates MT Department of Labor Missoula JS Clover Creative K Design Marketing, Inc Ellie Moss Personal Safety-Damsel in Defense JCCS Respiratory & Sleep Solutions LLC
www.DiscoverMBN.com
Keynote
Speaker
Judy Hoberman Judy Hoberman, President of Selling In A Skirt, has more than 30 years experience in sales and is an award-winning accomplished corporate training director with extensive experience in training, course development, and project management. She is a true entrepreneur at heart with experience both in the self-employed and corporate environments. Her experience gives her the knowledge and sense of humor about the gender differences that we should all understand and embrace instead of feeling unable to communicate. Judy’s stories about how men and women sell, manage, recruit, and supervise differently will enlighten you in learning how both genders can support each other’s successes in a more productive way. Judy is the author of Selling In A Skirt, Famous Isn’t Enough, and Pure Wealth business books for professional women, sales executives, and entrepreneurs. She has appeared on CNN Headlines, ABC, CBS, CW33, and Good Morning Texas and has contributed articles to Small Business Trends, the Dallas Morning News, Dallas Business Journal, Texas CEO Magazine, and appeared on the cover of Exceptional People Magazine. She is the host of a weekly radio show on Tough Talk Radio called Selling In A Skirt and is also featured as “The Gender Expert” on Fox News Radio. Her mission…to help women live the S.K.I.R.T. philosophy-Standing Out, Keys to Success, Inspiring Others, Results Oriented, and Time Management…all while having fun.
Succeeding In Today’s Market Do you know what the largest growing demographic is? Do you know who is starting her own businesses twice as fast as any other group? Do you know who controls more than 60% of all the personal wealth in the U.S.? The answer for all the questions is the same...Women! How you communicate, build relationships, and succeed in today’s market will depend on the women you work with, the women you sell to, the women you buy from and the woman you are. Don’t get me wrong, this is not about eliminating the male population. It’s more about combining forces and creating assets. When you understand and implement the S.K.I.R.T. strategies, you will learn more about what makes your business and yourself unique in this very noisy world.
SCHEDULE 8:00 am
Attendee Registration
9:00 am
Session One Presenters
9:50 am
Exhibits/Breakfast Break
10:30 am Session Two Presenters 11:30 pm
Lunch & Keynote
2:10 pm
Session Three Presenters
3:00 pm
Exhibits/Afternoon Break
3:30 pm
Session Four Presenters
4:30 pm
Door Prize Drawings
Missoula Businesswomen’s Network
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Session One Presenters — 9:00-9:50am Dr. Christa Stanchuk
Cindy Hart
Dr. Christa is a chiropractor and certified health coach in Missoula, MT. In her chiropractic practice, she works with difficult and non-traditional cases. While still in the infancy of her career, she has already built a practice that draws from 7 states and 2 foreign countries. Since 2010, she has been working with people all over the country to incorporate health in their life through establishing healthy habits. ____________________________
Cindy Hart has operated Hart Fitness and has been a certified personal trainer since 2006. Her delight comes from creating a supportive, knowledgeable, driven n en envi environment viro vi ronm ro nmen nm entt en for people of all ages to improve their lifestyle, self confidence and much more. Cindy believes that her talks are an integral part of her program that helps lead her clients to make healthy changes. Uplifting people has always been a passion for Cindy. She has made it her lifelong goal to believe in others until they can believe in themselves. Cindy has been engaging audiences since the beginning of her fitness career with speaking engagements at numerous social clubs, businesses, MBN meetings, and Advocare events. ____________________________
The Skinny on Weight Loss Losing weight is hard. Why? We are designed based on a 10,000 year old body and studies show the average American is faced with making 200 choices about food EACH DAY. It seems like a defeating task, but with reformatting some of our habits, making some healthy swaps, and learning to work with our body rather than against it, we can create the health and body we want.
Dr. Christa Stanchuk 913 SW Higgins, Suite 101 Missoula, MT 59803 T 406.926.1575 F 406.926.1577 drchristastanchuk@gmail.com www.tallpineschiro.com
The Chains of SelfImposed Limitations Why We Have Them and How Together…We can Break Free!
What chains are you dragging around with you that are limiting your potential? I believe we must look no further than a mirror to see the biggest reason we are not living a life of abundance. We have bought into our own deception and it is chaining us to a life of frustration and underachievement. It is time to look at those self imposed limitations. Let’s take some time to look at how we sabotage our own futures and learn some easy tactics to stop this self defeating strategy. Ladies, it is time to make some changes….to stop the habits that are holding us back from being the best WOMEN that we can be!
Hart Fitness 2025 Mullan Rd. #208 Missoula, MT 59808 T 406.544.0395 cindy@hartbootcamp.com www.cindyhartfitness.com
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2016 MBN Women’s Symposium
N Nancy Tredik & Michelle Woods W Nancy joined N the JCCS th management m information in n team in March te of 2011 with o over 30 years o of bookkeeping experience. Having worked in QuickBooks since its inception; she is able to pass that expertise on to her clients with ease. Michelle joined the JCCS management information team in August this year. She has over 11 years of experience in the accounting field and is a QuickBooks ProAdvisor. The focus of her career has been payroll and payroll reporting. ____________________________
Do you know if you are hiring an Independent Contractor or an Employee? What are the differences between an Independent Contractor and an Employee? This presentation will go over the IRS rules and regulations concerning the differences between the two and what employers need to know prior to hiring the individual. We will discuss the necessary forms needed when hiring an employee and what forms you need to obtain from an Independent Contractor. We will also discuss examples of misclassifications and the consequences thereof. There will be examples of 1099 reporting for payments to contractors and a review of the reports required by the state and federal government for employee wages.
JCCS, P.C. 2620 Connery Way Missoula MT 59808 T 406.549.4148 F 406.549.3003 www.jccscpa.com
Session Two Presenters — Eric Needles Eric Needles brings over 20 years of real world sales, management and training experience to his clients. During his career in Sales, Eric trained, coached and managed d sales l teams in Radio Advertising, Insurance and as a Bank Vice President. In fact, Eric still holds a record for local/direct sales in Radio in Chicago. After joining the top franchisee in the world’s largest Sales and Sales Management training organization, Eric expanded his base in Sales and Sales Management training to hundreds of business lines. Today Eric brings that knowledge and experience to Western Montana with his own company, Continental Sales Training. ____________________________
www.DiscoverMBN.com
10:30-11:20am
Janette Hillis-Jaffe Janette HillisJaffe is the author of Everyday Healing: Stand Up, Take Charge and Get Your Health Back . . . One Day at a Time (July 2015, New Page Books) and a soughtafter speaker, consultant and coach. She has a Masters t D Degree in public health from the Harvard School of Public Health and has spent hundreds of hours studying the health care system, the mindbody connection, nutrition, and counseling during her successful effort to heal from a six-year, debilitating autoimmune disorder. She currently lives in Sharon, MA, with her husband and two sons. ____________________________
Avoid the Entrepreneur Business Plan Roller Coaster: Take the for Your Health ups and downs out of the sales and turn your revenue into a steady climb.
Entrepreneurs and small business owners often struggle with the fact that they not only are responsible for bringing in business, but they must also service the business. This creates a “roller coaster” of ups and downs in revenue. In this interactive workshop you will learn how to change from “roller coaster” to a continuously increasing revenue stream. You’ll also learn how to take price away as a factor in getting business, how to generate more and better referrals, and how to constantly bring in new business. You will leave with techniques you can use right away to bring in business.
Continental Sales Training 415 N. Higgins, Suite 126 Missoula, MT 59802 T 406.381.2273 F 406.721.5912 eneedles@cstmontana.com www.cstmontana.com
10 Stone Street Sharon, MA 02067 T 617.999.393 janette@HealforRealNow.com www.HealforRealNow.com
Kayla Johnson has helped hundreds of people take charge of their health and their life. Starting her career eer tteaching each ea chin ch ing in g fitness classes, she soon realized the deep rewards that come with helping people live a fuller life. In 2007 she founded Top Notch Training, an inhome personal training service. In 2012, she was introduced to an opportunity to help people not only address their health through better nutrition, but also a way to take charge of their finances – a complete wellness system. For the past three years, Kayla has empowered many women to live a life that’s alive, vibrant and full of purpose, coaching on how to create the body, health and financial blueprint they deserve. ____________________________
Finding the Facebook Balance: Expanding your
brand while keeping it personal
Making time care for one’s health is a challenge in the best of circumstances. If you’re a woman who is responsible for a family or other loved ones, it’s even harder. If you’re trying to run a business at the same time, the challenge doubles. What if we applied the same principles we use to succeed in business to achieve our health goals? Participants in this presentation will walk away with an actionable “Business Plan for Your Health” to help them give their health the attention it deserves and fulfill their potential.
Heal for Real
Kayla Johnson
Social Media is everywhere. It’s one of the most effective and affordable marketing vehicles available. But there are right ways and wrong ways to utilize this free tool. Sadly, all too often, relationships are lost or sacrificed because Facebook is used the wrong way. Kayla coaches on relationship marketing methods of using Facebook the right way, for personal and business purposes together without sacrificing relationships. She will teach on how to find business prospects, brand yourself using attraction marketing, connect with people and turn them into customers without losing personal genuineness. Whether you are in business for yourself or work for a company, this training will help you simplify the overwhelming world of Facebook and create an effective yet simple plan to implement immediately.
Isagenix International Po Box 17442 Missoula MT 59808 T 406.531.3926 fuelyourpassionsllc@gmail.com Missoula Businesswomen’s Network
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Session Three Presenters — 2:10-3:00pm Amanda Larrinaga Amanda K. Larrinaga, is a serial entrepreneur with a knack for growing startups across the globe. She has been seen in Entrepreneur Magazine, Reuters, and HuffingtonPost, and has over a decade of experience ce iin n st star startups artu ar tups tu ps a and nd launching global brands. With a focus on the execution of strategies for increases in sales and revenue, the implementation of systems for optimal streamlining, and better focus of time and energy for business leaders, Amanda has made a real impact for brands around the world, as well as in her community right here in Montana. ____________________________
Networking: You’re Doing It Wrong With so many networking opportunities, how do you know what events to attend? And even more importantly, how do you stand apart? With over a decade of experience in building successful networks across the West in places like Silicon Valley and Denver/Boulder, CO, Amanda shows you how to build a six-figure plus network with people you know and love.
Modern Entrepreneur 117 W. Broadway Missoula, MT 59802 T 208.340.9934 amanda@modernentrep.co www.modernentrep.co
Lorena Kirby
Christine Lustik, PhD
Lorena has a passion for women, and helping them create better lives for themselves. She seeks opportunities to excite, xcit xc ite it e motivate mot otiv ivat iv ate at e and and elevate women about what it possible in their lives. Her mission is to help them embrace the abundance that exists in the world, capitalize upon it, reconnect them with their families, and most importantly to their children. She does this through developing opportunities for women to connect and build relationships where they can support and encourage each other in their personal and professional lives. Through her encouragement and and support of women she works toward building stronger families and communities.
Christine Lustik, PhD is owner of Mindfulness in Organizations, LLC and lives in beautiful Missoula, MT. T C Christine hris hr isti is tine ti ne sspent pent pe nt 14 years in the online education arena of higher education, as Director of Distance Education, instructional designer, and faculty member. Christine then transitioned to a role of helping people thrive in their own lives. Christine trains individuals and groups within education, non-profit, healthcare, government, and corporate organizations how to decrease stress and chaos and increase focus and resiliency through the practice of Mindfulness. In April 2015, Christine completed a Mindfulness Teacher Certification through the Mindfulness Training Institute in San Francisco, CA. ____________________________
____________________________
How to Turn a Liability into an Asset – Strategies for Creating a Life By Design. Have you ever dreamed of paying off those student loans, buying a vacation home or even a sailboat. What about taking a vacation of your dreams? Do these dreams seem out of reach? This presentation will provide practical strategies to encourage us to take our liabilities and turn them into assets that work for us, in order to realize our biggest dreams.
Polka Dot Powerhouse 14668 Shore Acres Drive Polson, MT T 406.885.0518 loveyoumyfriends@gmail.com www.vrbo.com/575525
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2016 MBN Women’s Symposium
Supporting Self and Community with Mindfulness Tools Everyone knows the saying, “It takes a village to raise a child”, and yet we often personally feel like we have to do “this” alone. It’s our responsibility to “have it all” when it comes to our personal and professional life. Through the practice of Mindfulness, we can improve our own focus and clarity, but we can also support each other and grow the compassion we need in our own community to come together and move forward as a stronger, more resilient community. In the session, you’ll experience Mindful practices that you can use to support yourself and each other.
Mindfulness in Organizations, LLC 3124 Evans Ridge Road Missoula, MT 59803 T 406.251.9775 christine@mindfulnessinorganizations.com mindfulnessinorganizations.com
Session Four Presenters — Kristi Govertsen Kristi Govertsen is a professional speaker, trainer, publisher, and best selling author who is passionate about seeing people tap into their own natural talents ent ntss to a achieve chie ch ieve ie ve maximum impact in their lives and business. Specializing in relationship marketing and presentation coaching, Kristi believes the foundation to building a solid brand and powerful platform is a combination of audacious action, authentic connection, and mastering the art of strategic communication. ____________________________
Mastering the Art of Relationship Marketing for Maximum Impact and Profit We are unique, with our own individual talents and strengths, so it’s no wonder that a one-size-fits-all style of marketing doesn’t work for most small business owners. But how does one build a marketing strategy that is simple enough to be immediately actionable, but unique enough to reflect our individuality? By mastering the art of relationship marketing!
Kristi Govertsen 2521 Gilbert Avenue Missoula, MT 59802 T 503.806.6040 kristi@kristigovertsen.com www.kristigovertsen.com
www.DiscoverMBN.com
3:30-4:20pm
Natalie Mauer Natalie Mauer’s 6-year career sharing the dōTERRA story fulfills her need to help and empower others to address their health concerns at home with safe, natural, affordable, effective, and easy-to-use t options. ti Natalie believes in the power of intention. 2-years ago she left a 26+ year career in financial services after writing her story to include what she wants in her life. Her new story includes engaged time with her children and husband Steve, as well as intentional time exercising, meditating, serving her church, and a focus on personal development and practicing gratitude. ____________________________
Transforming Your Life Perhaps you are succeeding, but just don’t feel fulfilled. Maybe you feel lost and long for direction and a sense of value. Join Natalie Mauer and become empowered to write your story to include what you most want in your life. In an interactive session you will not only learn, but also begin practicing with various transformative tools. Natalie’s session will include tools such as the voice of integrity, the value of dreaming, the power of intentional living, action planning, empowering beliefs, and the significance of practicing gratitude.
doTERRA International 1575 Fox Field Drive Missoula MT 59802 T 406.381.1918 doterranatalie@gmail.com www.mydoterra.com/nataliem
Eryka T. Johnson Eryka T. Johnson, Leadership Brand Strategist and Author of Own Your Life – A Practical Guide to Personal Leadership and Being a S.T.A.R. with No Excuses helps emerging women leaders elevate their careers and influence in the workplace. With a passion to see women advance coupled with 15 years of experience as an engineer and leader at ExxonMobil, Eryka shares practical strategies to help women get noticed and develop their own brand of leadership. Eryka is a 2001 graduate of Prairie View A& M University in Texas and currently resides in Billings, Montana with her family. ____________________________
Keys to Career Success & Happiness Through the Power of Re-Invention Do you wish you were farther along in your career and happy? The Harvard Business Review says that 41% of women surveyed were satisfied professionally with their career growth and development opportunities. But, that leaves a larger majority un-fulfilled and desiring change. Experiencing career bliss and securing meaningful opportunities are more of an “inside game” than anything else. Breaking barriers like limiting beliefs and insecurities can help women influencers secure leadership roles, stretch assignments, and high visibility projects. Re-invention is the key. It’s time to redefine your experience in the workplace and unleash career success on your own terms.
High Pursuit LLC 100 24th Street West, Suite 1-176, Billings, MT 59102 T 877.629.5624 F 877.629.5624 info@erykatjohnson.com www.erykatjohnson.com Missoula Businesswomen’s Network
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5 Ways to Authentic Leadership Authentic leadership is moving past the paralysis of perfection; keep moving forward with intentional belief success is yours. When I coach executives and teams on projects, 99% of the time what is holding them back to gleaning extraordinary success is the mindset of perfection. I call this the paralysis of perfection; you remain the same and glean the same results because you are unable to move forward. Waiting for perfection often leaves you at the starting gate in the paralysis of EVERYTHING and EVERYONE must be perfect before you start. My advice to you, start even if it is ugly! Life is not a straight line from start to finish; you have stop signs, obstacles, distractions, and tall buildings to climb toward your finish line to success.
5 Ways to Authentic Leadership (Self) 1.
Potential: Keep compounding interest (knowledge) on your strengths through coaching, educational opportunities, and mentoring others. a. Gifts and Strengths; when you compound knowledge you become the ‘wisdom’ expert in your field. b. Weakness; address weakness, be aware of them but do not dwell in weakness. Know what you’re potential and delegate area’s you do not excel in.
2. What You Want: Knowing what you want and understanding the belief “I can’t” simple does not exist if you are moving in and toward your potential. Everything is obtainable within your gifts, talents, and strengths. Yes, everything is obtainable within your gifts, talents, and strengths with the right attitude!
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2016 MBN Women’s Symposium
3. Character of Achievement: Character is your solid-foundation in supporting sustainable success. Authentic leadership (self) is your selfimage and belief you can move toward your goals and finish with celebrated success. 4. Perfection: Your beliefs, dreams, passions, and growth to your desired goal. Perfection is who you are right now; this is the celebrated success of your perfection! 5. Celebration: If you y love what h you a are d doing, o you are NOT willing g to llo lose it.. a. Celebrate Wins: i s: iff you in ou have o ve a goal ve oal of oa o closing osing ng g 20 c clients e sa en and nd 3 ha h have av si ssigned. ed. This is a time ti e to o celebrate ele e rate e tthe e 3! These T es clients e deserve d erv ve e your yo o r best ou best in in attitude a tud and achievement hievem veme ent off 3! An A And nd n d 3 iss bet bett better th than ha an 0. b. Celebrate le ebrate Lo Losses: es: ttakin taki taking aki akin kin in ng n g time t e to to learn lear ea arn and bigger and glean from om losses lossse ess creates e cre reate eat ate bigge ates wins for tomorrow. or tom morr or ow.
www.DiscoverMBN.com Authentic leadership is staying in love with what you love and allowing it ignites others; remember when you are living and celebrating your unique self; everyone wants what you are having. “It doesn’t matter where you have been in the past or where you find yourself today. Growth comes from a positive attitude and the willingness to challenge your self-belief. Courage is the gift of becoming the person you are meant to be. The seeds of courage fuel your heart for change and the aspiration to possess the perfection of your dreams.” ~ Tracy Worley Law of Character is the solid foundation to your life and life stance. Core of your character is your values, beliefs, experiences, and set points. Your dominate thoughts is what you will attract or detract from your success. Be firm with yourself by creating a solidfoundation of belief! Law of the Lid is the limitation of achieving higher than you can today. A lid inhibits your ability to be more tomorrow than you are today. What self-limiting belief are you stating to be true? See yourself where you want to be and delete the truths you no longer need or want to hold true.
Law of Perfection is your beliefs, dreams, passion, and growth. Through humble learning you can find ‘perfection’ in your purpose, desires, passions, dreams, and value. Perfection is the truth you hold true and set new truths toward your success. Do not wait for ‘perfection’ as the world sees it, step forward without knowing the next step because life is messy and to achieve Authentic Leadership you must model perfection of not knowing ‘everything’ before moving forward. Step out of the paralysis of perceived perfection and move into your perfection of belief! Law of Celebration is unfolding a more meaningful and greater expression of your leadership purpose. Success is staying in love with what you love and allowing it to ignite others to their authentic leadership style. Remember, when you are living and celebrating your authentic self; “they want what you are having.” If you love it, you are not willing to lose it. Look UP & OUT! Tracy Worley Selkirk Coaching and Training Group
Business Loans
Charla Hoshor, Owner, Quick Paws Hiking Company
David Rook, V.P. of Commercial Lending Missoula Federal Credit
Missoula Federal Credit Union /ƚ ƚĂŬĞƐ ĐŽƵƌĂŐĞ ĂŶĚ ĚĞƚĞƌŵŝŶĂƟ ŽŶ ƚŽ ŽǁŶ LJŽƵƌ ŽǁŶ ďƵƐŝŶĞƐƐ͘ tĞ͛ůů ŚĞůƉ LJŽƵ Į ŶĚ ƚŚĞ ƌŝŐŚƚ Į ŶĂŶĐŝŶŐ ƐŽ LJŽƵ ĐĂŶ ĨŽĐƵƐ ŽŶ ƚĂŬŝŶŐ ŐƌĞĂƚ ĐĂƌĞ ŽĨ LJŽƵƌ ĐƵƐƚŽŵĞƌƐ͘ • • •
Commercial Real Estate Loans KƉĞƌĂƟ ŶŐ >ŝŶĞƐ ŽĨ ƌĞĚŝƚ Equipment & Vehicle Loans
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Federally insured by the NCUA. All loans subject to approval.
,ĂǀĞ ƋƵĞƐƟ ŽŶƐ Žƌ ǁĂŶƚ ŵŽƌĞ ŝŶĨŽƌŵĂƟ ŽŶ͍ ŽŶƚĂĐƚ ŽŶĞ ŽĨ ŽƵƌ ŽŵŵĞƌĐŝĂů >ŽĂŶ Kĸ ĐĞƌƐ͗
David Rook Darvin Rush David.Rook@missoulafcu.org Darvin.Rush@missoulafcu.org 3600 Brooks 3600 Brooks 523-3528 523-3339
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What is a Limited Liability Company (LLC) and why would an ordinary person need one? Many people believe that only self-employed business owners or wealthy people need to understand corporations and LLCs. Over 21 years as an attorney, I have seen increasing numbers of “ordinary people” and non-business owners who would benefit by having a Limited Liability Company (LLC). An LLC would save them legal fees and make their lives simpler. An LLC is a legal “person” or “entity” the way a corporation is. An LLC generally requires less paperwork (simplicity) and has greater flexibility than a corporation. An LLC has many advantages: 1) limiting personal liability and protecting assets in case of a lawsuit 2) ease of day to day management, 3) a simple way to pass property to future generations, and 4) overall less legal fees, particularly at death. Imagine an LLC as a cardboard box that is treated as its on legal person. The box has a name: “Sam’s Real Estate, LLC”. If it is a single member LLC, then Sam might be the only owner of the LLC box. If there are 5 owners, then Sam and his 4 siblings might own the LLC. The real estate is owned by the legal “person” Sam’s Real Estate, LLC, not by the 5 individuals. This may sound like a technicality but that technicality is where all the benefits come in. Below are a few detailed examples of how this legal reality (technicality) can be used to provide tangible benefits to you! Consider using an LLC if any of the following apply to you: 1.
2.
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Family Cabin or Lake Home. Where siblings inherit a lake home or cabin, using an LLC to own the real estate makes day to day management easier. One sibling can pay the bills while having legal accountability to the others. The LLC protects all the owners from a lawsuit, for example, if a friend had an accident or injury while visiting the property. The family real estate is also protected from being lost if any owner (the siblings or their children after they die) got divorced, sued or declared bankruptcy. Rental Real Estate. Many people now own real estate and rent it. If a tenant were to sue you, the LLC protects all of your other assets (bank accounts, your home, and all other wealth) from being tied up in the lawsuit. If you want one or more children to own the real estate after you die, it is also easier to pass the real estate to the children if it is held in an LLC.
2016 MBN Women’s Symposium
3.
Avoiding Probate Court Proceedings in other states. At death, probate is the paperwork process to be sure your family receives clear title to all of your assets. In Montana, the process is simple and can be done by mail. However, if you own real estate in another state (such as a winter home in California), your family will need to work with a California attorney at death to transfer the CA real estate. If you have an LLC that owns the real estate, then you avoid probate court proceedings in CA. It sounds like a technicality but at death you own legally do not own CA real estate, you own “stock” or an “interest” in an LLC and the LLC owns the real estate. That avoids CA probate and reduces your legal fees.
4.
Mineral Rights. Imagine that you have inherited mineral rights in 4 states. See item 3 above and you will realize that you are now paying attorneys in those 3 states. Then, when you die, your children pay attorneys in 3 states again. If all mineral rights were owned in an LLC, that LLC can pass from generation to generation without paying probate attorneys in any of those states. The costs saving can be substantial!
5.
Any small business. Any business that otherwise would be a “sole proprietor” should consider using an LLC. It protects your personal assets from any business liability and makes the business easier to transfer.
An LLC may sound complicated but it really adds simplicity to many family situations! Joanne McCormack Attorney, Missoula, Montana
with
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What Ever Happened to The ‘three-legged stool’ of Retirement? Have you ever heard of the ‘three-legged stool’ of retirement? If you have, it’s probably been a while. Once considered the ideal retirement model, the three-legged stool has fallen out of favor because two of the three legs—Social Security and defined benefit pensions—are not as stable as they once were. Consider the following:
It’s more than
just a mortgage. I ’ your d It’s dream. O One you’ve been working on for quite some time. Home loans you can count on—it’s you and together.
firstinterstate.com
Member FDIC. Equal Housing Lender.
•
According to the Bureau of Labor Statistics, just 18% of private sector workers have a defined benefit pension, thereby eliminating a guaranteed source of lifetime income.
•
In 2015, Social Security benefits replace just 40% of the average workers salary. What’s
•
more, the Social Security trust fund is expected to deplete its reserves by 2034, and will be able to fund approximately 75% of benefits after that.
Fortunately, there are ways to reinforce the third leg of the stool—retirement savings and other personal assets— so that you can still enjoy a long and fulfilling retirement. Here are two proven funding sources you may want to consider if you need to compensate for any shortcomings: •
With people living longer than ever, it’s important to make sure the money you have set
•
aside will last the rest of your life. While Social Security provides a lifetime supply of income, it may not be enough to support your desired lifestyle. If you think you’ll need additional income and do not have a pension, a lifetime income annuity can be an excellent way to make up the difference.
•
Although the primary purpose of life insurance is to deliver death benefit protection,
•
many permanent life policies accumulate cash value. If your need for protection decreases over time, you can borrow against this cash value— tax-free in most cases—and use the money to supplement your retirement lifestyle.
While the three-legged stool of retirement may be a bit wobbly, the good news is a secure future is still within reach. The main difference these days is that you will most likely have to build it yourself. This educational third-party article is provided as a courtesy by Ashley Corbally, Agent, New York Life Insurance Company. Economic Policy Institute, “Private-Sector Pension Coverage Fell by Half over Two Decades,” January 11, 2013 @ http://www.epi.org/blog/private-sector-pension-coverage-decline/ Center on Budget and Policy Priorities, “Policy Basics: Top Ten Facts about Social Security,” August 13, 2015 @ http://www.cbpp.org/research/social-security/policy-basics-top-ten-factsabout-social-security U.S. Department of the Treasury, “Fact Sheet: Social Security and Medicare Trustees Report,” July 22, 2015 @ http://www.treasury.gov/press-center/press-releases/Pages/ jl0127.aspx Loans against your policy accrue interest and decrease the death benefit and cash value by the amount of the outstanding loan and interest.
Missoula Businesswomen’s Network
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Magic Happens When You Start with Gratitude Gratitude is a powerful tool for life, in general, and also when building your business. What exactly is Gratitude? According to my thesaurus, Gratitude is described by words like: Thankfulness, Appreciation, Gratefulness, Recognition and Acknowledgement Why spend our precious time and energy on something that seems outdated or even silly in the hardcore world of business? Well, there is a magic that begins in life and business. When we take time to think about what we have to be thankful for it changes something inside us that brings the “good” back into our lives. Many call it the “Law of Attraction”. You become what you think about. As many of us do, we think on the negative side of our lives: not enough time, not enough money, no one really cares, etc. Turning that negative tape in our heads off can be difficult but so rewarding if we just choose to do it. Choosing thoughts of gratitude makes us: •
Become more mindful of what is important
•
Opens pathways in our head and heart
•
Allows the “Good” to flow into our lives and business
After all our businesses are just extensions of our lives. Right?
When we share our thoughts of gratitude with the people that need to hear it, more magic happens. In the book “365 Thank Yous”, the author John Kralik describes the life altering change that occurred for him. He was a lawyer that started with an idealistic approach to help others and got caught up as we do in life’s miseries. He was divorced, on the brink of losing his practice and hoping for a heart attack or to be hit in the street by a speeding car. During a particular low moment, New Year’s Day while lost on a hike in the woods, he chose to take the next 365 days and write a thank you note to someone every day. His life and business started to turn around. He rekindled relationships that were important and clients started paying their bills. As Jeffrey Zaslow, coauthor of The Last Lecture, states John’s book is “Profoundly honest and uplifting, John Kralick’s story reminds us of all those in our own lives who deserve our thanks. Though his journey was remarkably personal, it has the power to be a call to action for all of us”. Gratitude, if given honestly can be a powerful marketing tool also. It is soft marketing with a powerful punch. One of my favorite quotes is by Maya Angelou. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Her quote reminds us that all humans have the basic need to feel important. If you make them feel that they genuinely are important to you, you have a good friend or customer for life. What does a good friend or customer bring to you? … Referrals! What do referrals bring? … Good business! Where to show Gratitude you might ask? Well, Everywhere … Home, Life on the go and, yes, in Business.
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2016 MBN Women’s Symposium
Start by taking time each morning before your feet hit the floor to come up with at least 5 things for which you are thankful.
www.DiscoverMBN.com
Julie M Richter
•
Could be as simple as … your warm bed, the fact you woke up, or that coffee was invented.
•
Could be a simple prayer to your creator or higher being… Thank you for their guidance and presence in your life. Thank you for the love of family, friends or even if it’s just your pet that loves you.
Life is full of surprises, both good and bad. Don’t be caught off guard –
•
Could be the client that just gave you a great referral
call me today…
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Do not forget to be thankful for the challenges and hardships too. They are usually what make us grow into better humans.
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Even with life on the go. Be thankful for the car that just cut you off. They just might have caused you to slow down and avoid a speeding ticket around the bend. I might have been there a time or two.
So whether it is a broken heart, broken dreams or a limping business, GRATITUDE - is a powerful tool. See where the magic takes you. May you have long lists in your Gratitude file. Laurie Dassonville SendOut Cards
(406) 493-5726
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Does Age Matter? Alzheimer’s disease is the most common form of dementia and impacts the lives of millions of Americans and is a tremendous burden on our health care system. What if there were things that we could each do to avoid or delay the onset of this disease? Well the latest research indicates there are many things that one can do, starting 20 years prior to when this disease would typically present. Age is a factor in the risk of getting Alzheimer’s and the percentage of people suffering from the disease doubles every 5 years after age 65. People with parents or siblings who have the disease are at a higher risk and the hereditary factor is higher in earlyonset (before age 65) Alzheimer’s. So what can one do to change the expression of genes, avoid the disease or delay the onset? Researchers are finding that there are many things that impact this disease. One of the simplest interventions is food. Researchers from Chicago Rush University Medical Center have found that people who followed a MIND diet that they developed are less likely to become afflicted. The diet is much like the Mediterranean diet and the anti-hypertension diet DASH. Both encourage people to consume greens, berries, whole grains, nuts, fish, poultry, olive oil and wine. Obesity can lead to accelerated cognitive decline and dementia. Obese people have central obesity with increased blood sugar and triglycerides in the blood, increased blood pressure and low levels of good HDL. The fat cells that make up central obesity are very inflammatory and increase inflammation in the brain. Brain inflammation is associated with reduced brain volume and a greater risk of cognitive decline. Lifestyle intervention including diet is mandatory to lose weight and lower one’s risk of cognitive decline. Inflammation is one of the leading causes of chronic diseases. A recent study on extreme longevity concluded that having very low levels of inflammation in your body is the most potent predictor of living beyond 100 years of age. Chronic inflammation can go on for years without you noticing until disease suddenly sets in. A simple lab test, C-Reactive Protein (CRP) , can measure inflammation in your body. Or a fasting insulin level can be looked at for a marker of inflammation. If you are inflamed, diet and exercise
are the primary ways to combat inflammation. The Western Style diet is full of processed refined, high fat and glucose foods. To effect change in how we age, we must change our diet. Eat real food! One does not need a PhD in nutrition to get it right. Shop the perimeter of the store. Avoid processed vegetable oils and sugars. Use high quality unprocessed fats such as olive oil and coconut oil. Exercise research confirms that a life style that includes exercise also helps avoid or delay cognitive decline. Focused exercise should consist of intervals designed for ones level and high intensity resistance/ strength training of all major muscles groups 3 times per week. Motion should be incorporated into each day. Other suggestions to improve brain health and avoid cognitive decline are: socialization, brain games “neurobics”, yoga, meditation, rest and recovery. And on a final note, learn to laugh and play with friends and family. Age is not nearly as important as the life style we choose to live. Donna K Jennings, APRN-PMH Owner of Aleph p.c. and Winds of Change MHC
Women Helping Women achieve their homeownership goals
Reverse Mortgage • Conventional
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Missoula, MT 59801 | 406-258-7520 www.missoulaguildmortgage.net Guild Mortgage is an Equal Housing Lender; NMLS 3274. Branch NMLS 398152. All loans subject to underwriter approval; terms & conditions apply. Subject to change without notice.
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2016 MBN Women’s Symposium
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Giving back to the community.
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Similar to puzzle pieces, every person plays a role in the community. At U.S. Bank, we’re bankers by day. After business hours, we fit in to our community as neighbors, volunteers and civic leaders. It’s our way of doing our individual parts to create a better whole. Missoula Southside 2801 Brooks
Missoula-Russell Street 1635 S. Russell
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usbank.com Member FDIC
STAFFING POSITIONS TO FIT YOUR
BUSINESS NEEDS
Temporary or long-term, Express has skilled workers ready to fit your business needs. Contact us and see how Express can help: (406) 542-0323 3709 Brooks Street Missoula, MT 59801
www.missoulamt.expresspros.com
Missoula Businesswomen’s Network
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Who likes to Laugh? Marketing with humor Flying frequently, I could probably give the safety message that is proclaimed loudly throughout the airplane prior to takeoff. As such, I usually ignore it all together and spend the last few minutes of connectivity returning one more email. This was the case as I boarded the Delta outbound flight recently at my home airport. After silently thanking the frequent-flyer mile program for the upgrade to comfort seats, I settled in and began returning emails. By the time I looked up, the safety video was half done. That is when I paused – “Was that a no goat sign?” I thought. “Can’t be – wa wait wait, it,, th it ther there ere er e iss a no water skiing sign. Since when did a water ate terr sk skii skiing iiiing ng ssign ign ig n replace the standard ‘no smoking in bathrooms’ room ro oms’ om s’ ssign?” ign? ig n?”” n? I then did something I hadn’t done in mo mont months nths nt hs ((if if n not ot lso ls o wa watc tche tc hed he d years) – I watched the rest of the video. I a also watched ghts gh ts o n all the safety videos on all the remaining fliights on e th than an o ne my trip. I discovered that (1) there is more one version of these new humorous flight videos; and eos; eo s; a nd ((2) 2) ed to p ay even the ones I had seen before I continued pay e iiff I mi miss ssed ss ed close attention to because I wanted to see missed omet om ethi et hing hi ng w ith it h anything (love the guy trying to smoke something with his BBQ). Three weeks later I was back on an airplane rpl plan ane an e outbound from my home airport, but this ti time me I was flying a different airline. I watched the he ssafety afet af ety et y presentation for a few seconds, realized itt wa wass th the e sa same me old status quo message and went back to phone o my p hone ho ne es tto o ge gett my and emails. Two airlines, two opportunities he d iffe iff ere renc nce? nc e? attention, yet only one was successful. The diff erence? Humor! Humor, when done correctly, can grab bc customers’ usto us tome to mers me rs’’ rs attention and keep your brand, service, etc. tc. iin n th the e http ht tp:/ tp p:/ ://w ///w /www ww.. ww forefront of their mind. MIllwardBrown (http://www. /in insi sigh si ghtgh g tmillwardbrown.com/docs/default-source/insightrown ro wn_ wn _ documents/knowledge-points/MillwardBrown_ f) pr prov ovid ov ided id ed KnowledgePoint_HumorInAdvertising.pdf) provided oess oe pertinent information in their white paperr D Does ompa om pare pa red re d Humor Make Ads More Effective? They compared und un d that that iin n the use of humor across the world and found pac actt zo zone ne a re North America, 69% of ads in the top impact are etwe et ween we en h umor um or humorous. There is a strong correlation b between humor nvo volv lvem lv emen em entt – en and ad impact because humor can drive involvement ven ve n mo more re humor makes your marketing memorable.. E Even aire ai red re d wi with th a impactful is when the humor is carefully p paired simple, clean message. funn nny nn y What happens when someone’s idea o off fu funny ny? ny ? T he e ffec ectt doesn’t translate to another’s idea of funny? The eff atio at ions io ns ffor or tthe he can backfire, resulting in negative connotations
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2016 MBN Women’s Symposium m
brand (i.e., Mike’s Hard Lemonade campaign of 2002). The key to humor in advertising is to keep it “light and polite.” In the case of Mike’s campaign, the ads were geared to 21-29 year old males and used crude humor. Though amusing the first time viewed, their use of repetitive, gruesome imagery wore on viewers’ nerves and eventually became the most hated campaign of the year. Instead, follow Delta’s lead and create a positive experience with subtle humor. It can keep people tuning in time and time again. The important take home – “Humor can make ads more enjoyable….and memorable. However, if the humor distracts from branding and communication, it can impede the ad’s effectiveness.” So, likes Resounding Answer So, Wh Who o lilike kess to llaugh? ke augh au gh? gh ? R esou es ound ou ndin nd ing in g An Answ swer sw er EVERYONE! EVER EV ERYO ER YONE YO NE!! NE Traci Tra ci Ulb Ulberg erg Sr. Event Event Pl Plann Planner/CEO anner/ ann er/CEO er/ CEO Meetings Meetin Mee tings tin gs Nor Northw Northwest, thwest thw est,, LLC est LLC
www.DiscoverMBN.com
Time spent with our customers is time well spent. If you’re ready for a more personal side of business banking, call or stop by and let us see how we can help your business grow.
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AAA Arbonne Cascadia Business Development Compass Insurance Group Contract Design Associates CDA Curves Damsel in Distress Diabetes and Wellness Educator doTerra Facial Cosmetic and Medical Tattooing First Security Bank Fuel Passions, LLC Garden City Gift Baskets Guild Mortgage Helmer Family Chrisopractic JCCS ust Breathe Massage Therapy of Missoula K Design Marketing, Inc. Marketplace Media Mary Kay Missoula Federal Credit Union Montana Events Nerium Open Lens by Pamela Primal Practice Sage Accessories Tall Pines Chiropractic Techworks Thirty One Tracy Worley Vintage Victorian Jewelery World Ventures WIPFLi Registered exhibitors at the time of the printing of this magazine.
7 Ways to Build Customer Loyalty Top business owners use these simple rules to keep their customers coming back — even in the face of steep competition. Customer loyalty is the key to profitability. The reason is simple. It costs more–much more–to acquire a new customer than to keep a current one. Without customer loyalty, customers leave. Then you can end up sacrificing as much as a third of your sales year just to get your numbers back to where they were the previous year. Ouch. With that in mind, did you ever wonder how top salespeople keep their customers so loyal? It’s not because they have great products or they’re good at schmoozing. The secret to customer loyalty lies in putting the interests of the customer ahead of your own. It’s really that simple.
Offset and Digital Printing, for your Business or Personal Needs 23 Year Member of MBN 1118 W. Central Ave. • off Brooks near Tremper’s Shopping Ctr. Missoula, MT 59801 • Phone: 406-728-1503 www.PyramidPrintingMT.com
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2016 MBN Women’s Symposium
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Here are the seven rules for making this happen: 1.
2.
3.
4.
5. 6.
7.
Have a sales philosophy that emphasizes relationship building. What defines you as a business, and as a person, are the relationships you develop in your life. Make it your mission to build friendships, form strong bonds and ultimately, true loyalty. Value the relationship more than making the sale. Always look out for the best interest of your client. Not yourself. Define a unique niche and become an expert on it. Knowledge is power. So, make sure you can provide expert advice when needed. And, stand apart from others in your field by supplying a specialized service. Help the customer build their own business. Become a source of referrals for your client. If someone you know needs their services, tell them, and contact your customer to let them know. This makes your relationship a collaboration. Deliver what you have promised. When you say you are going to do it, do it. This builds trust. Think end-of-time friendships, not end-of-month totals. Let your daily mantra continually be, “The Customer comes first.” Provide absolutely impeccable service after the sale. Make it a priority to send out Thank you cards, birthday cards, and better yet, a newsletter. Always be available or return calls or emails immediately. And, always followup when you are servicing your client’s needs. Make them feel safe. Make them feel valued.
Proudly supporting Missoula Businesswomen’s Network and their members.
Friendly & Professional Tax Preparation: Individuals, Corporations Partnerships, Estates & Trusts Tax & Business Planning 1031 Exchanges IRS Representation QuickBooks ProAdvisors Micki Frederikson, CPA
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Julie M Richter, Compass Insurance Group
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Presenting Sponsors:
Platinum Sponsor:
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2016 MBN Women’s Symposium
Gold Sponsor:
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Silver Sponsors:
Bronze Sponsors:
Contributing Sponsors: doTerra - Nancy Serba DRS Imaging Great Divide Physical Therapy
Joanne McCormack Law Offices, PLLC K Design Marketing, Inc. LC Staffing
Lightsong Music Montana Event Services UM
In-kind Ruby Sponsors:
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THE HEALTHIEST PATH? 3D MAMMOGRAPHY FROM AI. When it comes to your mammogram, you want the whole picture. Breast tomosynthesis, better known as “three-dimensional mammography” offers just that. It provides radiologists with the most detailed breast imaging available — dramatically improving the rate of proper diagnosis with a single visit. And it only adds a few seconds to your routine mammogram. Now that’s a healthy path. Learn more at advancedimagingofmt.com.
Walk-ins welcome. South Avenue at Community Medical Center | 7 a.m. to 5 p.m., Mon.-Fri. North Reserve | 8 a.m. to 4:30 p.m., Mon.-Fri.