Photography by Marissa Carter
Welcome to
OHANA
Doheny State Beach Dana Point, CA September 24-26, 2021
Artwork by Ohanafest
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ALOH HA!
The 5th annual Ohana Festival returned to Doheny State Park at Dana Point, California after a two year hiatus due to the coronavirus. The annual three day beach festival was curated by Pearl Jam front man Eddie Vedder, and Pearl Jam manager Mark Smith in partership with Live Nation. This is an exploration of those three marvelous days from the eyes of a photographer and graphic designer, exploring festival design including font, artwork and branding. This book and website is for educational purposes only in connection with a graphic design degree narrative assessment project. All content within this assessment can not be copied, reproduced, transmitted, sold or distributed. Festival images are copyrighted ©2021 Marissa Carter, MisMarissa.
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Content
ARTWORK
MERCH
SPONSORS
ARTISTS
ARTISTS
NIGHT
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Artwork One of the most recognized artwork pieces associated with the band Pearl Jam is the ‘Alive’ stickman figure. The figure first appeared in 1991 on the cover of their ‘Alive’ single. The stickman with ‘arms raised in a V’ was quickly drawn by Pearl Jam bassist, Jeff Ament.
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“I drew the stickman the night after Kelly Curtis told me that we needed artwork for the giveaway cassette for ‘Alive.’ The ‘art’ really just represents how I was feeling at the time, playing in the best band I’d ever been in , and all of us were in such a creative zone. It didn’t really have anything to do with the song.” Jeff Ament
Krzysztof Domaradzki StudioKxx had the honor of being selected to provide the 2021 Ohana Festival poster artwork.
The 2021 Ohanafest Lineup poster was most likely created by LEDE Company. www.ledecompany.com
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Kona Brewing company has a direct partnership with the 2021 Ohana Festival. Kona Brewing brand package illustrations artists is Jeff Foster at jefffoster.com. Jeff Foster created the individual bottle label and neck label illustrations. Other packaging and illustration intergration by Flint Design company.
Branding
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https://jefffoster.com https://konabrewingco.com https://flintdesignco.com/projects/kona/
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Font Style
Aa B b CcDd EeFfGgHhIiJjKk LlMmNnOo JOSEFIN SANS P p Q q R r S sT t U uVv W wX xYy Zz1234567890 ! @ # $ % & ( ) = ? AaBbCcDdEeFfGgHhIiJjKkLlMm N n O o P p Q q R r S sTt U uVvWwX xYyZ z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % & ( ) = ?
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JOSEFIN SANS 60pt
Bold
Hex#fdba4c RGB(253,186,76) Hex#026970 RGB(2,105,112)
Color Palette
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Merch
A Pearl Jam Official Limited Edition 18” x 24” 6 Color silkscreen Signed and numbered created by Ames Bros https://amesbrosshop.com/products
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Sponsors
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Sponsors 17
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Artists
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BRANDI C
THE TRIO EARNED THEIR FIRST GRAMMY FOR THEIR SONG "THE JOKE” AT THE 61st AWARD SHOW IN 2019.
CARLILE
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BLACK
An Austin, Texas psychedelic-soul group featuring singer Eric Burton guitarist Adrian Quesada recieved their first Grammy Award nomination in 2020 for Best New Artist.
PUMAS
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This Gift
GLEN HA
w o r r o s n i d a e h r u o y g n a h ’t Don in w u o y e r o f e b t s u j p u e v i g ’t Don w o r r o m o t r o f d n u o r a t i a w ’t Don n i t i t e l d n a s m r a r u o y p u n Ope er v e r o f t s a l l l i This gift w n w o d u o y t e l r e v e n l l i w t f ff u t s r This gi e t t e b m o fr e d a m e r a s g Some thin d n u o f e b o t y d a e r s i t f i g s i Th w o n t i e v e i l e Just you b
ANSARD
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MAGGIE
ROGERS
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NIGHT LIFE
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