BUSSINESS INTERNSHIP
Business major aces internship with Dow Jones S TO R Y B Y MARIANNE TUCKER PUHALLA
Misericordia University student Tyler White ‘12 poses for a picture at his internship with Dow Jones & Company’s Global Marketing Communications Department.
business major and member of the Misericordia Golf Team, Tyler White ‘12 knew there was plenty to be excited about when he landed a prestigious summer internship with Dow Jones & Company’s Global Marketing Communications Department. What the rising senior soon learned was that he was only one of a handful of interns his division took on around the world. “It (the internship) is extremely competitive and we’ve only offered positions to about 10 candidates throughout our entire global organization this year,” said Lisa Singer Fitzpatrick, executive director of the company’s Global Marketing Communications division. The internship began May 23 and is based in the company’s Princeton, N.J. offices. Within the first week, White was delegated as product manager of one of the company’s business products, FX Trader. His work included traveling to the company’s headquarters in Manhattan, N.Y., for meetings twice weekly. Dow Jones is a leader in global news and information and is made up of brands, including The Wall Street Journal, Barron’s, Dow Jones Newswires, MarketWatch and Factiva. The Global Marketing Communications Team oversees brand management and external communications to ensure consistency and clarity across all Dow Jones products, business units and regions, which regularly reach more than 42 million people worldwide. As an intern, White had the opportunity to participate in global campaign planning sessions and interact with other teams such as regional marketing, product marketing,
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sales, public relations and branding and creative. He is also using the experience he gained working with Misericordia’s Marketing Communications Web Division to help his Dow Jones’ team develop a marketing strategy for social media sites, such as Facebook, Twitter, and LinkedIn. His team is also working to update all of the marketing content on the Dow Jones website – which includes helping to analyze posted materials and improve search engine optimization so that Dow Jones pages show up higher in the Internet search process. “I am also looking forward to an upcoming project which will give me the chance to be involved with an advertising campaign in the Wall Street Journal. It will give me the opportunity to work with the top advertising teams in New York City and see the advertising process from start to finish,” he says. Albeit nervous at first, he says he felt prepared thanks to business law classes with Dr. Allen Minor, assistant professor of business; adjunct professor Richard Bitterly’s U.S. history classes, and the opportunity to study economics with his advisor, John Sumansky, Ph.D., chair of the Misericordia business department. The son of Tom and Eileen White of Allentown, Pa., will graduate in May 2012 with a degree in business administration with a sequence in marketing. He is a member of the MU Business Professional Association, where he served as director of projects, including career preparation workshops. A golf team member, White was originally recruited by Misericordia for basketball yet what sealed the deal for him was the chance to take part in the Guaranteed Placement Program (GPP). The GPP is a four-year program of supplemental career education at MU. It offers any student who fully participates in the program a paid internship in their field of study if they do not receive a job offer or are accepted into graduate school within six months of graduation. White hopes that with all his Dow Jones’ experiences on his resume, he won’t need to use that GPP guarantee.
“It (the internship) is extremely competitive and we’ve only offered positions to about 10 candidates throughout our entire global organization this year.” – Lisa Singer Global Marketing Communications Division 19