Communications, outreach and events
PART 8
The McMaster Institute for Research on Aging (MIRA) supports aging research through strategic communications and knowledge translation. MIRA members are active in highlighting the importance of aging and mobility in public discourse as their expert commentary and research work are regularly featured in local, national and international media. This year, MIRA researchers were featured in the New York Times, CBC, Global News, The Hamilton Spectator, The Globe and Mail and many other news outlets. • 28,000 new users visited the MIRA website this year, double the number from last year, pageviews increased by 68 per cent to over 68,000 • MIRA’s social media presence continued to grow, with over 2,300 Twitter, 252 Facebook and 163 LinkedIn followers • MIRA continued to tell the stories of our research, experts and community engagement through 134 stories in local, national and international media. Online readership for all these media outlets is over 8.59 million people. • Two newsletters, one for MIRA members and one for the public and community partners, continue to grow their readership and reach. • During the pandemic, MIRA has continued to host many successful and engaging events virtually. This year, 19 MIRA events were held for researchers, trainees and the public.
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PART 8: Communications, outreach and events
