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Spanish business abroad
At the end of 1960, when Jesús de Polanco and Francisco “Pancho” Pérez González, founded the publishing house Santillana, and three years later, when Polanco traveled to Chile and Argentina with a suitcase full of books, few in the world of publishing could guess that this small book company would become the publisher Grupo Santillana. Midway through the seventies, Santillana expanded its activity to the field of general publishing, and their catalog held works of literary creation for all ages (children, youth, and adults), as well as nonfiction, reference and philosophy. This new publishing line received a major boost with the contribution that resulted in the incorporation of three prestigious publishers (Taurus, in 1974; Alfaguara, in 1980, and Aguilar, in 1986) and later with the development of their own projects, such as Ediciones Altea (1973) and Richmond Publishing (1992). The current Taurus catalog is comprised of authors like Max Weber, E. M. Cioran,
In addition to being one of the sites of greatest historic and artistic value in Spain and a focus of tourism in Cantabria, Santillana del Mar gave its name to the publishing group founded fifty years ago by two men with Cantabrian roots — Jesús de Polanco and Francisco Pérez González — whose activity in work and life has served to create and fortify an inestimable cultural bridge between Spain and Latin America. by Miradas al exterior
Santillana, a fifty-year publishing adventure