FEATURE: NEW TECHNOLOGY
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The use of technology and science bm |_; 7;ˆ;Ń´orl;m|ġ ruo7†1াom -m7 7bv|ub0Â†ŕŚžom o= ˆb7;o 1om|;m| bv ;Šr;1|;7 |o v_b[ |_bv ‹;-u =uol |_; gimmicky experiments of recent years to lou; u;-Ń´bvা1 1oll;u1b-Ń´ -rrŃ´b1-াomvÄş Juliana Koranteng reports
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AST December, Netflix hit the headlines in the social mediasphere when it released inWHUDFWLYH VFL À WKULOOHU Black Mirror: Bandersnatch. The streaming-video colossus had commissioned bespoke technology that enabled the producers of Bandersnatch, 1HWà L[¡V ÀUVW LQWHUDFWLYH OLYH DFtion show for adult viewers, to
MIPTV PREVIEW • 84 • -u1_ Ć‘Ć?Ć?Ć–
RIIHU ÀYH GLIIHUHQW HQGLQJV $QG each ending was preceded by storylines that invited viewers to make their own choices along the way. ´,W¡V D SHUIHFW H[DPSOH RI melding CGI and gaming with AI to determine how viewers can interact with a show,� says Carl Hibbert, associate director of consumer media and tech at UK-based research