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MGM turns crowdfunding into business entertainment show
M Join Instant’s producer, Melih Bas
MULTIPLAYER QUIZ OFFERS INSTANT DATA JOIN INSTANT, an interactive quiz show that can be played simultaneously by any number of people, was demonstrated in the Palais des Festivals by Turkish company Inter Medya in a live session presented by Melih Bas, the producer of the show. The session ended with a lucky winner taking home the prize of a MacBook Pro. “Thanks to our simultaneous web-based elimination system, anyone with an internet connection can play from home as if they are in the studio, and players are eliminated instantly for a wrong answer, which means that we can reduce the number of players from tens of thousands to just one winner in one hour,” Bas said. “Plus you only need to register once, then you can play any time by inputting your mobile number and password.” Join Instant’s online platform offers instant analysis of the audience which can be used by advertisers and sponsors. “The data that we harvest from participants is a powerful marketing tool,” Bas said. He added that the show has recently been optioned in both India and Pakistan.
GM Television has launched the international format for Steve Harvey’s Funderdome in the Grand Auditorium on day one of MIPFormats. Created by MGM TV president Mark Burnett, Funderdome is a business entertainment show based on the idea of crowdfunding, Matt Vassallo, MGM’s senior vice-president international TV distribution, said. “Two products battle it out for a specified sum of money ranging from $10,000 to $100,000), with the audience deciding which one should get the money, based on 90-second pitches. They make their choice on which of the products they would be more likely to buy in a shop.” The show launches later this year
on US network ABC as a 13 x 60 mins series. Each episode will see six products presented in three head-to-head duels. One important element of the show is the opportunity to cash out, Ludovic Attal, vice-president of international unscripted television and formats distribution at MGM, said. Before the audience decision is announced, lesser sums of money are randomly ashed up on screen — with each of the contestants able to accept an offer if they think they are likely to lose to their rival. “It re ects real-life business decisions and adds some tension,” Attal said. He added that discussions are already under way to adapt the show in some territories, with scope to vary the format depending on local requirements: “The
MGM Television’s Ludovic Attal
show can run at different lengths and can include video sequences with the back story of contestants. The host can also be either comedy- or business-oriented.”
Hollywood cooks up a car recipe IT’S BRAKES off for Bake Off’s Paul Hollywood, who is in Cannes with all3media’s production company North One Television to promote Car Nations, aka Paul Hollywood’s Big Continental Road Trip x 0 mins . The celebrity UK baker has been a petrol head since he was given a toy model of James Bond’s Aston Martin DB — complete with ejector seat — as a small boy. “I love all cars,” he said, talking exclusively to MIPTV News. “So
for me, learning about the character of a nation by looking at the cars they drive, how they drive them and the culture surrounding them was the perfect premise.” Each episode of Car Nations, which rolls out on BBC One in late May, sees Hollywood set out on a road trip across three European countries with proud motoring histories — Germany, France and Italy — to mess about with the nation’s fastest, sexiest and most iconic vehicles.
North One Television’s Ewan Keil (left) and Neil Duncanson (far right) with celebrity baker Paul Hollywood
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He meets famous natives, pays homage to the country’s best — and worst — vehicles and, driving a different classic car in each territory, visits various sites of interest, from a nudist colony in Germany to a French chateau. So what country did Hollywood enjoy visiting the most? “I’d have to say Italy,” he said — and not just for the food. “I love Italians and Italians just love their cars, whether it’s a Fiat 500 or a Lamborghini. They’re also very showy and amboyant — there’s a good reason why they invented the supercar.” There is already talk that three more episodes of Car Nations will be shot in the US this summer. Neil Duncanson, North One CEO, said: “We’d like to continue our relationship with Paul and I can see this expanding into a franchise.” Hollywood added. “Every time the three of us sit down with a pint we get excited about the possibilities.”