KOREA Country Of Honour
The future The next phase for growing 5G penetration in Korea includes marketing campaigns to inform the public about the benefits of the new technology. As SK Telecom’s Kim Hyuk says: “We are currently using our PR channels, such as TV commercials, press releases and corporate social media, along with 5G experience zones in our shops where people can walk in and have hands-on experience on 5G devices and services. We are trying to have our customers fully understand the distinctive features of 5G by providing easy and intuitive user experience and interfaces.” KT’s Kwon adds: “When 5G becomes widespread as a technology for everyday life, we expect to see a steady rise in high-definition content and VR/AR services and contents. Kim Hyuk, head of SK Telecom’s 5GX We expect this will be 5G’s strength as well as its indispensable factor.” 068_RM MIPMARKETS_SUPP KOREA Media Business Group
Kwon Ki-jae, vice-president at KT’s 5G B2C service department
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Country Focus• 35 • OCTOBER 2020
