Mipcom 2013 preview

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i NEWCOMERS RAMI FISCHLER • CREATIVE DIRECTOR • MEDIA FARM • australia “WE ARE in the business of creating media products. We like to segment our work into research and development, production, commercialisation and management. We have a history of creating children’s content, but we are diversifying into other areas. “We came to MIPTV in April and really enjoyed it. We saw the networking benefits an event like this brings to an emerging business like ours. Our business model is based on getting together a collective of partners in order to bring our products to life so we’ll be looking to meet as many companies as possible that might be relevant to what we have in our pipeline. We’re big fans of innovators like Amazon and Netflix so we’d like to meet them. It’s difficult to

pick out specific companies which is why MIPCOM is such a great event, as it allows that to happen on a mass scale. “In the last 12 months we have been working hard to build on our points of difference. We’re in the final stages of this and we can’t wait to put our new plan into action. Our target for the next 12 months: Firstly, we’re launching our digital storytelling platform Junior Storytellers. We have a children’s drama series that we aim to kick off into production early next year and we have a number of projects on our development slate, ranging from health and wellbeing to a large-scale AR app. The one thing we know for sure — this is an exciting time to be a content producer.”

CAI SHENG BO • HEAD WRITER FOR AOTU • SHANGHAI SHANG DI MEDIA CO • CHINA “WE ARE a group of young and passionate anime lovers. Our team was founded not only to create some unique 3D animation but also to establish a company in China that also produced toys and games and other related proiducts. “MIPCOM is a great opportunity to let more people know about our animation. We also hope to find buyers or investors to co-operate with us in the future. MIPCOM is a huge phenomenon in the industry. Our team aims to make a great animation, but we know we could not achieve this alone. That is why we

sincerely hope to find partners. We would also like to meet content buyers, publishers and investors from various backgrounds. “For the past year, we have mainly worked on concept designs and crafted the plot of [animation series] Aotu. We have also gathered ideas for Aotu-related products and toys, and integrated a complete network of production in China which will allow us to maximise our quality and production speed as well as profit in the Chinese market. Our plan for the coming year is to finish making the first season of Aotu.”

TATJANA PAVLOVIC • DIRECTOR OF INTERNATIONAL SALES AND ACQUISITIONS ANTENNA TV • GREECE “ANTENNA International Enterprises is the distribution arm of Antenna Group channels in Greece, Serbia and Slovenia. It is also distributor for independent producers from the region. Our catalogue includes drama, comedy, documentaries and feature films. “Our group has been a leading player in the Greek and Balkans media industry since its beginnings with the Antenna TV commercial channel in Greece 25 years ago. This year, with the launch of our distribution company we come for the first time to MIPCOM

as exhibitors. “We are looking to meet TV channel executives as well as independent producers that wish to enter our markets. However, our main focus is making our hit series well-known abroad. “We are working on establishing our distribution activity to be as successful as the other branches of Antenna Group. For this we are enriching our catalogue by developing our own productions, and we are constantly looking for independent productions with high values.”

BETI HEKIMOGLU • MANAGER • MART AJANS YAYINCILIK • TURKEY “AS A PROPERTY owner, we have all the rights to Limon & Family. We started our business by publishing children’s cartoon books featuring compilations of daily Limon & Family cartoon strips. The characters in our books became the most popular cartoon characters in Turkey. We are now making the TV series of 26 x 5-minute episodes. Our target is to introduce them at MIPCOM to the international community. We already have 10 licensees in Turkey, 32 I

including textiles, magazines, and stationery. “Our TV series is the most important content for us and hopefully we will find broadcast partners at MIPCOM. Our primary aim is to make acquaintance with broadcasters, TV channels and agents. “The last 12 months have been the most progressive in our business life, and hopefully the coming years will see us well-known worldwide.”

preview magazine I September 2013 I www.mipcom.com

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