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France extension of Carre Senart includes a new key anchor, a 9,500 sq m Galeries Lafayette department store. It will undoubtedly be the best shopping destination south of Paris when it is completed by the end of 2017.” Finally, the full refurbishment of the Glories shopping centre will make it the heart of the revitalised ‘22@’ district of Barcelona. Also in Paris, developer Apsys is back on
track with the major Vill’Up project, which was delayed by a fire last autumn. The development opens on November 30 and is part of wider plans for the east of the city, which is home to the Parc de la Villette and the Cite des Sciences et de l’industrie. Meanwhile, Carrefour property division Carmila has plans to develop 40 projects by 2020, with the first openings in November at
Klepierre’s Prado scheme for Marseille
Bourges, a 2,000 sq m shopping arcade with 18 stores, which will be transformed by an additional 5,500 sq m of retail space and 45 extra stores. “Carmila continues to develop at a steady pace and the first results demonstrate the relevance of its business model. An ambitious programme of investment and a major renovation plan has doubled the value of our assets since its inception,” says Jacques Ehrmann, Carmila general chief executive. Finally, Klepierre will be showcasing Prado at MAPIC, its high street shopping development in Marseille. This will include a 9,400 sq m Galeries Lafayette department store, 50 stores, a food hall, six restaurants with green roofs, relaxation areas and a “spectacular design” by Benoy and Rogeon, says the company. Under an immense glass canopy, this 23,000 sq m scheme will open in October 2017 and is located near the Prado roundabout, the Velodrome stadium and the Parc des Expositions. n
CONFERENCES & EVENTS AT MAPIC FRANCE A new Retail Real Estate landscape
Thursday 17 November – 14.30 -15.30 Room 1 - Palais -1
EXPERT INSIGHTS How do you picture tomorrow’s retail landscape? “I see the future of retail as a sort of triangle, with e-commerce, convenience shopping and experience shopping at each angle, representing the three main growth areas. Internet sales will of course continue to grow at a very fast pace, although slower than before. But even if it reaches 20% of the global retail market, physical retail will still represent 80%. The internet will never be able to deliver the experience provided by physical retail, leisure, culture, retail, services, emotion and entertainment in a single space. And human contact! This is why the best brands are increasing the size of their stores in premium locations, while also investing massively on the internet.
Finally, we believe in innovation to understand and anticipate customer expectations. Thanks to our innovation department, we have tested and rolledout several new concepts such as the Dining Experience and Fresh!, dedicated to differentiating food concepts, unique gastronomy events and services. We have also launched The Designer Unibail-Rodamco’s Gallery, a new destination aimed at celebrating Christophe Cuvillier fashion, offering trendy and exclusive brands in a dedicated location of the mall, with special design and service.
What has changed? What are your main challenges? Facing a challenging market, the consistent execution of our three-pillar strategy concentration, differentiation and innovation - is key to our success. We are leading the industry by focusing on large, high-quality shopping centres in major European cities with densely populated and attractive catchment areas: we own seven of the top 10 shopping centres in the European countries in which we operate, and 15 of the top 30. We focus on differentiating our malls through outstanding 4-star services, memorable events and the most exciting retail offer. In order to offer our customers the best retail mix, we target a rotation rate of at least 10% for each shopping centre.
How are you dealing with these changes? At the end of 2012, the group created UR Lab in order to support the differentiation strategy of its shopping centres. The role of UR Lab is to define an innovative vision which will strengthen our leadership in terms of customer experience and digital services, but also in terms of sustainability and reduction of the carbon footprint of the group, our new frontier! We also created UR Link, a business accelerator for start-ups, with which we team up to develop new concepts and build tomorrow’s retail landscape. Christophe Cuvillier, CEO and chairman of the management board, Unibail-Rodamco
preview magazine I October 2016 I www.mapic.com
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