mixed bag - girls with guns:Layout 1
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MIXED BAG fans love.” So we’re going to be Norissa and I being Norissa and I; we’re going to be goofy, but we’re going to be serious about our hunts and fun. We’re going to see the world and you’ll see it through our eyes. CC Give me a short description on what you think your products represent? JA It’s not really too hard for me to describe because it’s really mine and Norissa’s lifestyles combined: it’s a little bit of redneck, a little bit of fashion. We love the outdoors; period. And we love guns, so it’s not just about guns of the outdoors; it’s a universal brand and it’s about the women who love to wakeboard, who love to snowboard or work out or shoot. We want women to love our brand because it’s all about the outdoors and empowering women. CC Where do you see this company going? NH Of course we’d love to keep building the brand, and that’s been our goal. We want to make outdoor fashion fun and trendy for everybody. I don’t know how it’s
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PRO-CURE BAIT SCENTS
going to go. We’re just enjoying our journey and hoping people are picking up our brand in the homes of every country girl. CC I get the feeling no matter how successful you are, you’ll always be just downto-earth Jen and Norissa from small-town Northern California. JA Oh, yeah. Just because our company is doing well doesn’t change the person that I am. That’s very important to me to stay the same person. We’re just normal girls. NH What you see is what you get. I’m not any different than I was four years ago; I’m not changing. I think I’m a down-to-earth person. Hopefully that shows; sometimes we’re big dorks, and we love to just laugh and have fun. CC This last question I think is the most important one: Do you hope you are role models for women who want to be involved in not just an outdoors apparel company in what’s been a male-dominated genre, but any kind of business venture?
800-776-2873 www.pro-cure.com NH We have people approach us and tell us they want to take a chance and a leap to try something new in their life. And also we like to see young girls coming up with their own business ideas, either in the same industry as ours, or in a whole different industry. They’ve followed us so much and thinking, “If they can do it, we can do it.” JA You know what’s funny? I have people tell us now we have been an inspiration because they see us working so many days and into the wee hours of the morning trying to build our company. And just now this year, we’re finally able to relax a little and enjoy this. Norissa and I up until last July were doing this on our own. So it is really awesome to show that hard work does pay off, and that’s the American Dream. That’s really important because that’s what Girls With Guns is all about. As for what’s male-dominated, that doesn’t mean anything to me. Women are taking over the hunting world. I’m excited about it. CS