Volume 35 No. 2 Feb 2013
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78 IN THIS ISSUE
52 HIGHLIGHTS
17 The Cutting Edge What are property owners’ responsibilities for the trees in their yard? Be ready with answers and sell your professional tree care services.
29 Pinterest: Your New Marketing Strategy What could Pinterest mean for you and your landscape or garden center business? You could be driving a lot more traffic to your website.
33 Syringa ‘Declaration’ Debbie Lonnee writes about Declaration Lilac, gives recommendations on usage, and suggests that it may be hardier than you thought.
38 Free Customer Research for Garden Centers MNLA and MDA are offering garden centers a new member-only program that will give powerful insights into customer demographics, decision-making, and purchase trends.
43 Finding the Right Balance “We love plants. We know a lot about plants. But sometimes we forget what our customer ultimately wants: ideas to improve their own surroundings.”
49 Hope for Elms The American elm’s future as a landscape and boulevard tree.
52 We Can Become Profitable Beyond What We Imagine ANLA’s Bob Dolibois on gym shoes, generations and the future of horticulture.
63 The Future of Mulch? Concerns arise over supply of wood-based mulch.
78 Where Do Designers Find Their Inspiration?
8 Events 10 From the Interim Executive Director Big ideas for today’s gardening marketers 14 Member Profile Prescription Landscape 23 Can the Green Industry Be Greener? Life cycle assessment (LCA) measures full lifetime environmental impact of a process, product, or service 26 My Favorite Tool iTracker GPS 36 Magic from the Manual Why providing high-quality plants is a crucial part of being a true professional 46 Magic from the Manual How to get started on field production of nursery crops 60 Member News Aspen Equipment Company HR Award 66 Legislative Season It’s Issue Time Again 67 Word on the Street What led you to a career in the green industry? 70 Volunteers Needed! Grassroots Grows Results in MNLA government affairs program 72 Sales Tax Information Fact sheets for nursery and greenhouse plant production
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