M&C MINIMAL AND CHIC BY: KAYLEE JONES
PART 1: REAL ESTATE LISTING LOCATION: I chose a commercial front that is located in the Back Bay neighborhood of Boston, Massachusetts. I thought a city like Boston would be a good fit for my boutique because it’s still an urban area, but it is a little quainter compared to cities like New York or Los Angeles. This specific location is prime; it is surrounded by upscale shopping – stores that my specific demographic would be shopping at and is able to afford. STORE EXTERIOR: The brick walls, large windows, and black molding would be a perfect accent to my commercial space. The windows will allow a lot of natural light, the high ceilings will allow for a very open layout, and the exterior of the store will go well with the minimal aesthetic of the brand. With the building being a brownstone, it creates a neighborhood feeling, which my customer loves. The boutique will be very inviting because it will feel like the customer is walking into someone’s home – a home that represents their own lifestyle.
SURROUNDING STORES
PART 2: MOOD BOARD Ø
Black, grey, and white color palette
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Dark hardwood floors
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Whitewashed brick accent wall
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Pops of green using plants
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Large mirrors
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Natural Lighting
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Simple fixtures made from piping
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Dress forms to display clothing
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Shelving for Accessories
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Shelving to display art
PART 3: IN-STORE EXPERIENCE The in-store experience my boutique offers is the opportunity to display and sell local art. This would not only create a beautiful visual moment in the store by creating an art wall, but will also attract many customers who enjoy supporting local artists. There is a good chance that the artists we work with are also customers of the store because they share the same aesthetic. This experience will build a relationship with the community, attract the artists that fit our demographic, help to obtain
unique
merchandise,
while
also
gaining revenue by having an agreement that gives the store a percentage of the profit.
PART 4: EXTERIOR & INTERIOR
M&C
M&C
PART 5: PLANOGRAM shelving
Cash wrap
Clothing rack
Clothing rack Bench Entry
Window Display