dying man in China tells wife

like you are encountering a dip in your motivation, or you are not getting the results or you’re encountering some obstacle, your one word would be your reminder of why you do what you do. It’s your reason for existing and therefore a motivation for pressing on because of that sense of purpose. Second, it makes it easy for your clients to remember what your company stands for. Steve Jobs made it apparent that his company Apple and its products would be remembered for its “elegance.” He said, “It’s a noisy world. We’re not going to get a chance to get people to remember much about us. And so, we have to be really clear on what we want them to know about us.”

How do we come up with one word about ourselves? Think of what your favorite books are and what they have in common. Recall your favorite movies and what is common with them. What has been a constant interest in your life? What do you seem to never get bored of? Of the people you enjoy being around, what personality traits do they have in common? If you can’t generate that one word right away, sleep over it and let your subconscious help you.

For me, I came up with my one word as “Virtue”. When I thought of starting to write news articles, the first idea that came into mind on the topics I wanted to write about was virtue. I think our society needs to revisit the need for virtue because that’s how we will fully reach our human potential and be the man or woman God intended us to be. (ECC)