Your One Word

by Engr. Carlos Cornejo (Cebu)

IN THE book of Evan Carmichael, “Your One Word”, he proposes the idea of coming up with a one word that describes yourself and your passion. Evan Carmichael himself came up with a one word about himself and his company as “Believe”.

Evan is a business start-up adviser and he used to describe his company as “Helping you Build the Company of your Dreams” and he also thought of “Motivation and Strategies for Entrepreneurs” but the lines don’t give him the kick that pushes his passion to help entrepreneurs. After some journaling exercise, he came up with the one word “Believe” which worked like magic. He “believes” that his business exists to help entrepreneurs, “believe” in what they are doing, “believe” they could do it and “believe” it would work. It made him more excited to run his company because of the hope and creativity the word could generate for himself and for his start-up clients.

Winston Churchill said, “All the greatest things are simple, and many can be expressed in one word.” During World War II, Winston Churchill had to come up with a one word to fuel the British people with the long and devastating battle with the Nazis. He declared “And what is our one word? Victory. Victory at all costs. Victory in spite of all terrors. Victory however long and hard the road maybe. For without victory there is no survival.”

What are the benefits of describing yourself or your business into one word? First, it becomes your steady source of motivation. When you feel