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How Your Response to COVID-19 Can Attract Clients A customer-centric attitude and awareness of what people need right now is key. By Melissa Dittmann Tracey In a relationship-driven business like real estate, it may seem impossible to keep physical distance yet still feel emotionally connected. But practitioners are finding new ways to form bonds with their clients during the coronavirus pandemic and increase their customer pipelines.
research, consists of the following steps: • • • • •
Humanize your company Educate about change Assure stability Revolutionize your offerings Tackle the future
To do that, take “HEART.” Texas Tech University researchers, as well as professors Ted Waldron and James Wetherbe, developed the HEART framework to guide small businesses through their response to the crisis. The model, which reviews seven decades of business practice and scientific 12 | Salt Lake Realtor ® | October 2021
‘H’ is for Humanize Leverage empathy by acknowledging the unique circumstances your past and current customers are facing during this time. Be careful about blending
