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Realtors® are Even More Vital to New-Home Buyers Buying a new home is often more complicated than a traditional real estate purchase. Here’s how your services are deeply important to smoothing out this type of transaction. By Melissa Dittmann Tracey Buyers purchasing a brand-new home have extra concerns you need to address beyond those who are buying a resale property. For one, the transaction timeline for a home still under construction is likely to be much longer—often six months or more—so you’ll have to have a higher tolerance for managing the emotions of potentially impatient clients. New-home buyers also are at high risk of blowing their budgets, as the costs of custom upgrades to the blueprint floor plan can quickly mount. And if your client has made a purchase decision based on a model home, any deviation in the final product could spark a dreaded case of buyer’s remorse.
20 | Salt Lake Realtor ® | September 2020
Though your goal is to be a strong ally for any client, new-home buyers may need even more support through a more complicated transaction that could present more roadblocks to their satisfaction. You might consider taking a course offered by the Real Estate Buyer’s Agent Council devoted entirely to new-home construction and buyer representation, particularly as opportunities to work with new-home buyers increase. Construction is expected to be more robust across the country this year, with singlefamily housing starts forecasted to rise 5 percent, according to the National Association of Home Builders.
