3 minute read
2022 Milk Calendar
from November 2021
by MilkProducer
CREAMY HOLIDAY coffee nog recipe from the 2022 Milk Calendar.
For more than four decades, families across the country have looked to the iconic Milk Calendar for delicious dairy-inspired recipes. This year’s 2022 Milk Calendar carries on that proud tradition by celebrating 45 years of delivering Canadian dairy inspiration to home kitchens across Canada.
“This year is about celebrating the nostalgic roots and 45-year legacy of the iconic Milk Calendar,” says Kimberly Romany, senior marketing manager for nutrition and culinary at Dairy Farmers of Ontario (DFO). “Over the years, millions of Canadians have enjoyed the calendar’s hundreds of delicious dairy-inspired recipes, and we are proud to continue that legacy for generations to come.”
The 2022 Milk Calendar includes 17 classic Canadian dairy-inspired recipes, including creamy holiday coffee nog, grilled shrimp and cheese kebabs with lemon sauce, meatball pitas with buttermilk herb sauce and more. Inspired by some of the favourite recipes from past Milk Calendars, all the recipes are created with local ingredients and reflect Canada’s seasons.
As demand for the Milk Calendar continues to grow year-over-year, DFO is focused on maximizing efficiencies to reach consumers while also being mindful of the calendar’s carbon footprint.
“We are placing a heavier emphasis for consumers to opt in to download the digital recipe collection from the 2022 Milk Calendar rather
than request hard copies,” Romany says.
For those who still want a printed copy, the Milk Calendar will be available across Metro and Longo’s locations throughout November. Ontario consumers can also request a printed copy on the Milk Calendar website at calendar.milk.org.
The 2022 Milk Calendar is printed using sustainable materials and methods. In addition, for every tonne of paper used to print the 2022 Milk Calendar, one tree will be planted through GrandTrees. This initiative supported the planting of 110 trees in Ontario.
For more information or to download the digital recipe collection, visit calendar.milk.org.
REAL ONTARIO DAIRY FARMERS FEATURED IN FALL CAMPAIGN
Dairy Farmers of Ontario (DFO) has launched its fall equity campaign, which focuses on real Ontario dairy farmers and the pride they have in producing local, quality dairy for consumers to enjoy.
Consumer research reveals Ontarians have a renewed sense of community and a heightened interest in local now more than ever. They want to know who they’re supporting when buying local. As such, through the campaign, DFO showcases Ontario dairy farming families to connect with consumers in a meaningful way.
The fall equity campaign, which launched in late-October and will run for five weeks, reaches Ontarians through multiple marketing channels. The campaign launched with TV, online digital ads, social media and Spotify radio. Digital out-of-home billboards, broadcast integration, public relations and influencer content were later phased in.
DFO’s new television commercial, The Reminder, features the Krul Family of Krul Holsteins in Arthur, Ont. The commercial highlights the joy and pride of a young girl working the family farm with her grandfather. With scenes that demonstrate dairy consumption, the commercial makes the connection that the work Ontario dairy farmers do on their local family farms is bigger than them—it benefits families across the province.
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