WOOD FIRE charcuterie skewers, featuring Ontario Gouda cheese.
MARKETING CAMPAIGN ENCOURAGES CONSUMERS TO SAVOUR THE OUTDOORS
airy Farmers of Ontario’s (DFO) culinary brand, Savour Ontario, has launched its summer campaign called Savour Ontario Outdoors. From July 19 to Aug. 19, Savour Ontario partnered with eight chefs to create elevated dairy-inspired versions of outdoor campfire classic recipes, paired with VQA Ontario wines, which can all be downloaded when consumers subscribe to the Savour Ontario newsletter. “The sights, sounds and smells of a meal prepared and cooked in the outdoors reminds us of where our food comes from,” says Kimberly Romany, DFO’s senior marketing manager of nutrition and culinary. “Cooking outdoors over a fire slows the process down, building anticipation and appreciation for the bounty of local foods, including the exquisite dairy products made by farm families across Ontario.”
Building on the success of past digital campaigns, Savour Ontario Outdoors will be promoted on social and digital platforms, and will leverage newsletters and partner platforms to drive consumers to download the Savour Ontario Outdoors Summer Cooking Guide. This guidebook of outdoor cooking recipes, tips and food ideas was curated for everyone—backyard foodies, provincial park campers and seasoned outlanders alike. “Featuring recipes and thoughtful content from some of Ontario’s most fascinating and beloved chefs, consumers can explore the cooking guide and take it with them on their next journey to the heart of Algonquin, the forests of northwestern Ontario or their backyard fire pit,” Romany says. For more information on Savour Ontario, visit savourontario.ca.
WOOD FIRE frittata, featuring Ontario Brie and sour cream.
PARTICIPATING CHEFS AND RECIPES
CHEESY CAMPFIRE hot dog stick bread, featuring Ontario butter and Cheddar cheese. 14
AUGUST 2021 | MILKPRODUCER
• Chef Ricky Casipe – Wood fire charcuterie skewers, featuring Ontario Gouda cheese; • Chef Eva Chin – Campfire roasted whole Ontario trout, featuring Ontario 35 per cent cream, whole milk, crème fraîche and butter; • Chef Michael Hunter – Smoked Cheddar and buttermilk cornbread with sticky maple chili and birch syrup back ribs, featuring Ontario buttermilk, Cheddar cheese and butter; • Chef Joshna Maharaj – Orange-baked honey spelt buttermilk muffins, featuring Ontario buttermilk;
• Chef Bashir Munye – Cheese and egg “meatballs” with naan on a skillet, featuring Ontario butter, yogurt, ricotta cheese and Asiago cheese; • Chef Joseph Shawana – Seared pine ashed venison with creamy sunchokes and buttery ramps and mushrooms, featuring Ontario butter and cream; • Chef Tawfik Shehata – Cheesy campfire hot dog stick bread, featuring Ontario butter and Cheddar cheese; • Chef Olivia Simpson – Wood fire frittata, featuring Ontario Brie and sour cream. WWW.MILKPRODUCER.CA