Smashing ebook 17 user experience practical techniques 1

Page 36

Signalfeuer.info uses an asymmetrical (informal) balance which allows for the more dynamic use of white space (and this is probably the main advantage of asymmetrical balance). The left block is smaller than the right one, however the site offers a very strong balance by using an impressive and balanced grid. Also the choice of colors is quite impressive. According to the article Principles of Design, “asymmetrical balance may be unequal in position and intensity. To create asymmetrical balance, there must be an increase in intensity to compensate for the change in position. Intensity can be increased by changing size, shape, or tone. For a particular job, the designer might choose to position the elements to one side of the picture plane. The white space opposing must then act as a counterbalancing force.”

Smashing eBook #17│User Experience, Practical Techniques, Volume 1│ 36


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.