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A Practical Guide to Information Architecture ~ Analysing user research
Chapter summary After collecting user research, make sure you spend time analysing it to identify the key issues you’ve learned. After preparing your data, use some of these methods to learn what you learned: • Exploring the data: to get a general idea of patterns and insights. • Term analysis: to understand the terminology people use. • Affinity diagram: a team approach to identifying patterns. • 2x2 matrixes: another way of looking for patterns by identifying 2 dimensions to explore. • Multi-dimensional analysis: exploring the data against more than two dimensions. Further reading For more information about analysing user research, see http://delicious.com/ practicalIA/user_research_analysis