Why It Can Lead to Peer Pressure

media induces peer pressure through behavioral displays and reinforcement. It then amplifies social desirability. Because the teen brain is actively developing, they are more likely to partake in risky behaviors, which they may have observed on social media platforms.

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Every action on social media leaves a robust digital footprint. For example, rejection or negative comments received by peers can be permanent. There is a legitimate fear that ten years later, they could be judged for something they did or said online. It is by these actions they are pressured to conform to their peer groups.

Not only are teens targeted by their peers, but social media influencers can also worsen this peer pressure. Marketing firms specifically target teens because of how easily influenced they are. Decisions are now primarily affected by social media influencers. Individuals sharing their personal experiences have become the most effective advertising technique.

The problems emerge because teens cannot differentiate between commercial and personal opinions. Because every person with a smartphone has a voice, it often leads to hateful comments, trolling, and cyberbullying. Teens begin to feel they cannot live up to societal expectations and can no longer face rejection. As a result, they give in to peer pressure.