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MIKE RAMSEY GRAPHIC DESIGN PORTFOLIO
BRANDING
BKRS Associates, Inc. 2011. Layout in Adobe Photoshop. 2112 x 1075 pixels.
Logo design concept for BKRS Associates, Inc., a firm specializing in designing traffic signal control systems. The mark is set in Gotham, a modern geometric/humanist hybrid that has increasingly come to replace Helvetica as the typeface of choice for designers looking to convey a clean, neutral, and modern look. The initial "B" is overlaid with three colored circles representing a traffic light; the way the circles are connected by the thin white strokes also suggest intersections on a map.