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An introduction to email Marketing
5
email sharing
DEFinition
how to use
The percentage of
Sharing rates are another indicator
recipients who clicked on
of the value and relevance of your
a “share this” button to
email messages. Email offers that get
post email content to a
shared or forwarded outside of your
social network and/or who
own house list can end up being your
clicked on the “forward to
best performing campaigns, because
a friend” button.
you’ve drastically increased the reach of that message by tapping into the viral nature of your subscribers’ social networks. Watch your sharing rates carefully to discover which types of articles and offers tend to get shared the most, and use that knowledge when planning future campaigns.
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